22.11.2021
Das Leben eines Werbespots in einem vernetzten Ökosystem
Wir waren erfreut, Anfang dieses Jahres am CTS Connects Summit teilzunehmen und darüber zu diskutieren, wie Partner zusammenarbeiten müssen, um eine Anzeige durch ihren Lebenszyklus zu bringen.
Author
Dies wurde ursprünglich auf der Peach-Website veröffentlicht. Erfahren Sie mehr über den Rebrand von Peach zu Cape.io.
Werbetreibende suchen ständig nach neuen und individuelleren Möglichkeiten, ihre Zielgruppen zu erreichen. In dieser Sitzung tauchen wir in die Innovationen und Technologien ein, die erforderlich sind, um die Reichweite des Publikums zu erweitern und die Vorteile von Inhalten höchster Qualität über Plattformen und Werbeökosysteme hinweg zu ernten.
Die Redner sind unter anderem:
Simon Morris, Leiter des Enterprise Sales, Advertising Suite bei Comcast Technology Solutions
Greg Smith, Chief Operating Officer und Chief Revenue Officer bei The TEAM Companies
Rori Floyd, Senior Vice President, Global Business Affairs bei The TEAM Companies
Ross Priestley, VP Global Growth, Werbetreibende & Marken bei Peach
The TEAM Companies ist eine der neuesten Integrationen auf der Peach-Plattform, die hilft, den Werbeworkflow zu optimieren. Lesen Sie mehr über diese Integration und was sie für die Werbebranche bedeutet in unserer Pressemitteilung.
Neuigkeiten
Sei der Konkurrenz immer einen Schritt voraus
Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.
04.02.2026
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
09.01.2026
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
04.12.2025
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
02.12.2025
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
01.12.2025
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
03.11.2025
The silent revolution: Why Channel 4's closed caption mandate is a game-changer for advertising globally
Channel 4 ad accessibility 2026: Mandatory closed captioning and UK ad standards.
Neuigkeiten
Sei der Konkurrenz immer einen Schritt voraus
Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.
04.02.2026
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
09.01.2026
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
04.12.2025
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
02.12.2025
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
01.12.2025
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
03.11.2025
The silent revolution: Why Channel 4's closed caption mandate is a game-changer for advertising globally
Channel 4 ad accessibility 2026: Mandatory closed captioning and UK ad standards.
Neuigkeiten
Sei der Konkurrenz immer einen Schritt voraus
Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.
04.02.2026
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
09.01.2026
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
04.12.2025
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
02.12.2025
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
01.12.2025
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
03.11.2025
The silent revolution: Why Channel 4's closed caption mandate is a game-changer for advertising globally
Channel 4 ad accessibility 2026: Mandatory closed captioning and UK ad standards.
Kontakt aufnehmen
Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.
Intelligente Kampagnenautomatisierung
Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.
Kontakt aufnehmen
Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.
Intelligente Kampagnenautomatisierung
Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.
Kontakt aufnehmen
Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.
Intelligente Kampagnenautomatisierung
Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.