Ad Validation: Privacy Policy

Updated 24th May 2024

Ad Validation: Privacy Policy

Updated 24th May 2024

Ad Validation: Privacy Policy

Updated 24th May 2024

When you complete the interest form on our website, or when you or your employer register an Account (as defined in the Terms of Use) or enter into an agreement with Advalidation, Advalidation collects personal data about you. Personal data refers to all kinds of information that directly or indirectly may be referable to a natural person who is alive (“Personal Data”). Advalidation may store and use this information for the purposes outlined below.

Which personal data will we process?

When you complete the interest form on our website Advalidation collects your name, work e-mail address and job title.

When you or your employer register an Account or enter into an agreement with Advalidation, Advalidation collects your name and work e-mail address.

When you use any software or website provided by Advalidation (the Software and Website),Advalidation automatically collect certain information, including what type of subscription you have and how you use the Software and Website.

Some Personal Data is necessary for Advalidation to collect and process in order to provide the Software and Website. Not providing Personal Data will inhibit the handling and delivery of the Software and Website that you or your employer might expect from Advalidation.

Why will we process the personal data?

When you complete the interest form we process your personal data for the purpose of contacting you, in accordance with your request and for direct marketing purposes.

When you or your employer register an Account or enter into an agreement with Advalidation we may use the personal data in order to give you access to the Software and Website,in order to manage the customer relationship, to ensure that the Software, and Website operates properly and to develop and improve the Software and Website. Advalidation may also communicate with you regarding the Software and Website to comply with law and regulations and lawful regulatory requests or relevant orders from competent courts; to protect and defend Advalidation's rights, property or interests; to protect Advalidation's customers and users.

What is the legal basis for our processing?

Advalidation will process your Personal Data if necessary for the purposes of the legitimate interests of Advalidation or by a third party, for example in order to perform contract(s) to which your employer is a party and or take steps necessary prior to entering into a contract with your employer.

Advalidation will also process your Personal Data as necessary to comply with legal obligations.

Storing of personal data

Advalidation will keep your Personal Data as long as required to fulfil its legal or contractual obligations and no longer than is required for Advalidation to fulfil the purposes for which the Personal Data was collected.

How will we share your personal data?

Advalidation may disclose the information Advalidation has collected, including Personal Data, to third party service providers in order to communicate with you on behalf of Advalidation through newsletters and similar, to provide customer service or in order to conduct customer surveys or satisfaction surveys. The third party service providers we use are the following:

Twilio Inc

  • Purpose: Communication and notifications through email

  • Country: USA 

Intercom

  • Purpose: Customer engagement platform

  • Country: USA 

Zendesk

  • Purpose: Customer support platform

  • Country: Ireland ‍

These third party service providers may only process your Personal Data in accordance with Advalidation's instructions. They are also liable to take technical and organizational security measures to protect your Personal Data to the same extent as Advalidation.

Advalidation may also disclose your Personal Data in circumstances other than those listed above if it is necessary to: (i) comply with applicable law and regulations and lawful regulatory requests or relevant orders from competent courts; (ii)protect and defend our rights, our property or our interests, such as in a legal dispute; or (iii) protect our customers and users.

In case of a reorganization, merger or transfer of business, Advalidation may also transfer collected Personal Data to third parties.

Transfer of personal data to third countries

In order to provide the Software and Website and to fulfil the other purposes specified in this Privacy Notice, Advalidation may transfer and process your Personal Data in other countries, including countries outside the EEA.  Advalidation will secure that appropriate safeguards are in place which provide adequate levels of protection of your personal data as required by applicable data protection laws such as the Standard Contractual Clauses.

Cookies

Advalidation uses cookies on the Website and in the Software. A cookie is a text file that is stored on your computer or other device used to access and use the Software and Website.

Advalidation use cookies for the purposes set out below:

Authentication

Advalidation uses authentication cookies to make it possible to control and keep track of users logged into the Software and Website.

Statistics

Advalidation uses statistics cookies to measure how the Software and Website works and is used. For this purpose we use Google Analytics. When using Google Analytics, we may transfer information and Personal Data to Google's servers, which may be located in a third country. In turn, Google may transfer this information to third parties where required by law, or where such third parties process the information on Google's behalf.

Functional

Advalidation uses functional cookies for the provision of the Software and Website in the way that you have requested.

Website

Google Analytics

  • Description: Advertising and conversion tracking

  • Duration: (Decided by Google) 

  • Read more

Google Adwords

  • Description: Advertising and conversion tracking

  • Duration: (Decided by Google) 

  • Read more

Facebook

  • Description: Advertising and conversion tracking

  • Duration: (Decided by Facebook) 

  • Read more

LinkedIn

  • Description: Advertising and conversion tracking

  • Duration: (Decided by LinkedIn)

  • Read more

Software

Should you not wish that cookies are stored on your computer or device, you may change your browser settings to disable cookies. However, kindly note that some parts of the Software and Website may not function properly with cookies disabled.

You can edit some of the information we store about you in your Account settings.

Your rights

You have the right to request from Advalidation information about the personal data processed about you and access to such personal data. You also have a right to request rectification of your personal data if this is incorrect and request erasure of your personal data (under certain circumstances). Further, you have a right to request restriction of the processing of your personal data meaning that you request Advalidation to limit its processing of your personal data under certain circumstances. There is also a right for you to object to the processing based on legitimate interest or processing for direct marketing. You have as well the right to data portability (transfer of your personal data to another controller) if Advalidation’s processing of your personal data is based contractual obligation and is automated. Please contact Advalidation at the address or email mentioned below if you wish to use any of your rights.

You also have the right to lodge any complaints you may have regarding Advalidation’s processing of your personal data to a supervisory authority. In Sweden the supervisory authority is Integritetsskyddsmyndigheten.

Changes to this notice

In case of changes to this Privacy Notice Advalidation will provide a notification on the Website.

Contact details

Advalidation is the controller of your Personal Data processed under this Privacy Notice. If you have any questions or concerns about our processing of your Personal Data or in relation to the Terms of Use, please contact us at the following address:

Advalidation AB, Box 6153, 102 33 Stockholm, Sweden or info@advalidation.com.

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Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish