La primera plataforma de Automatización Inteligente de Campañas: une a los equipos creativos y de medios para planificar, crear, validar y activar en todos los canales. Sin caos. Sin retrasos. Solo campañas más inteligentes.
Cómo funciona
Diseñada para todo el ciclo de vida de la campaña
Cómo funciona
Diseñada para todo el ciclo de vida de la campaña
Cómo funciona
Diseñada para todo el ciclo de vida de la campaña

Plan
Crea campañas omnicanal rápida y eficientemente. Comienza a activar campañas más rápido que nunca.

Plan
Crea campañas omnicanal rápida y eficientemente. Comienza a activar campañas más rápido que nunca.

Planificar
Crea briefs y campañas omnicanal de forma rápida y eficiente, y comienza a activarlas más rápido que nunca.
Automatización creativa
Campañas más inteligentes, de la idea al lanzamiento
Crea y activa anuncios de alta calidad y alineados con la marca a gran escala, más rápido que nunca.
Automatización creativa
Campañas más inteligentes, de la idea al lanzamiento
Crea y activa anuncios de alta calidad y alineados con la marca a gran escala, más rápido que nunca.
Automatización creativa
Campañas más inteligentes, de la idea al lanzamiento
Crea y activa anuncios de alta calidad y alineados con la marca a gran escala, más rápido que nunca.
Diseña una vez, adapta infinitamente
Crea anuncios que se adaptan fácilmente a distintos formatos, mercados y canales. De banners a videos, Cape.io automatiza las adaptaciones manteniendo cada recurso perfectamente alineado con la marca.

Pon a todos en la misma página
Planifica y gestiona campañas a tu manera. Colabora sin fricciones con flujos de trabajo integrados basados en roles. Reúne a equipos creativos, de medios, clientes, legales y socios externos en un solo lugar.

Activa campañas en todo el ecosistema digital
Lanza y gestiona anuncios directamente en Meta, YouTube, DV360, TikTok, Amazon, Snapchat, DOOH, televisores y más.

Anuncios más inteligentes impulsados por IA
Usa IA desde la creación hasta la activación. Genera imágenes y videos, traduce contenido para mercados globales, prueba ideas con perfiles de IA y optimiza campañas con insights basados en datos: cada paso es más inteligente, rápido y eficaz.

TV Avanzada
Entrega, gestiona, colabora y da formato a los anuncios
Herramientas líderes para CTV y televisión lineal, impulsando campañas de grandes anunciantes y agencias.
Entrega de anuncios en todas partes
Distribuye anuncios en CTV, televisión lineal, digital y social en todo el mundo, todo desde un mismo flujo de trabajo.


Control de calidad de nivel mundial
Se acabaron los errores de formato. Asegúrate de que todo esté correcto verificando relación de aspecto, resolución, duración y más.

Transparencia integrada
No te limites a esperar que tus materiales lleguen bien: asegúrate de saber exactamente dónde están. Llevamos un registro de qué cadenas, editores y medios tienen tus anuncios.

Transparencia integrada
No te limites a esperar que tus materiales lleguen bien: asegúrate de saber exactamente dónde están. Llevamos un registro de qué cadenas, editores y medios tienen tus anuncios.

Validación
Lanza más rápido, con tranquilidad incorporada
Confía en tus campañas: la conformidad regulatoria, el control de calidad de los materiales y la colaboración garantizan que cada creativo esté listo para salir en vivo.

Nuevo
Nuevas verificaciones de compliance
Compliance para anuncios publicitarios basados en IA, diseñadas para facilitar el cumplimiento de las normas en todo el mundo. Leer más
Control de calidad previo al lanzamiento
No más retrasos. Verifica especificaciones, formatos, tamaños, proporciones, duraciones, tipos de archivo y texto en tiempo real.

Aprobaciones con trazabilidad completa
Asigna revisores, sigue cambios y aprueba con marca de tiempo y control de versiones.

Controles de gobernanza de marca
Bloquea elementos clave, aplica reglas de marca y mantén consistencia visual.

Los equipos de marketing confían en Cape.io
Cape.io no solo te ahorra tiempo, sino que te ayuda a lanzar más fácilmente, aprender más rápido y ganar a lo grande.
Finally!
As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

Gary Szabo
Fundador
Ubisoft
Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

Bailey Gutierrez
Director, Global Brand Operations
KLM
Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

Joep Coopmans
Head of Concept and Campaign Marketing
PHD Italy
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

Francesco Laouiti
Senior Digital Performance Manager
Paramount Pictures
Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

Melanie Knox
Director Ejecutivo
Unilever
Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.
Digital marketing team
Amplifon
Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.
Digital marketing team
Ubisoft
Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

Katherine Bamford
Senior Manager, Global Marca Creativo Operations
Ubisoft
I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

Katherine Bamford
Senior Manager, Global Marca Creativo Operations
Basic-Fit
Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

Erica van Vonderen - Hahn
Director de Marketing & E-commerce
KNVB
Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

Maarten de Backer
Líder de Proyecto
Wehkamp
Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

Leontien Boere
Digital Marketeer
HEMA
This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

Leontien Boere
Channel Marketeer
Proximus
We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

Bram de Lausnay
Manager de Automatización de Marketing e Innovación
JustEatTakeaway.com
We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

Yannick Kant
Global Lead
Basic-Fit
We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

Roddy van der Maat
Responsable de Content Marketing
Ubisoft
We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

Kadee Escobedo
Global Marca Project Manager
Virgin Media
We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

TJ Carroll
Digital Lead, Virgin Media Television
Philips Global
We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

Edwin Driehuijs
Activación de Audiencias del Product Owner
The PPC
We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

Ben Nicholls
CEO
New York Pizza
With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

Robert de Zeeuw
FCB Inferno
‘Superb service and friendly customer service.’
Cairo Silva
Head of Business Affairs
Los equipos de marketing confían en Cape.io
Cape.io no solo te ahorra tiempo, sino que te ayuda a lanzar más fácilmente, aprender más rápido y ganar a lo grande.
Finally!
As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

Gary Szabo
Fundador
Ubisoft
Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

Bailey Gutierrez
Director, Global Brand Operations
KLM
Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

Joep Coopmans
Head of Concept and Campaign Marketing
PHD Italy
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

Francesco Laouiti
Senior Digital Performance Manager
Paramount Pictures
Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

Melanie Knox
Director Ejecutivo
Unilever
Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.
Digital marketing team
Amplifon
Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.
Digital marketing team
Ubisoft
Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

Katherine Bamford
Senior Manager, Global Marca Creativo Operations
Ubisoft
I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

Katherine Bamford
Senior Manager, Global Marca Creativo Operations
Basic-Fit
Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

Erica van Vonderen - Hahn
Director de Marketing & E-commerce
KNVB
Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

Maarten de Backer
Líder de Proyecto
Wehkamp
Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

Leontien Boere
Digital Marketeer
HEMA
This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

Leontien Boere
Channel Marketeer
Proximus
We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

Bram de Lausnay
Manager de Automatización de Marketing e Innovación
JustEatTakeaway.com
We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

Yannick Kant
Global Lead
Basic-Fit
We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

Roddy van der Maat
Responsable de Content Marketing
Ubisoft
We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

Kadee Escobedo
Global Marca Project Manager
Virgin Media
We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

TJ Carroll
Digital Lead, Virgin Media Television
Philips Global
We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

Edwin Driehuijs
Activación de Audiencias del Product Owner
The PPC
We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

Ben Nicholls
CEO
New York Pizza
With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

Robert de Zeeuw
FCB Inferno
‘Superb service and friendly customer service.’
Cairo Silva
Head of Business Affairs
Los equipos de marketing confían en Cape.io
Cape.io no solo te ahorra tiempo, sino que te ayuda a lanzar más fácilmente, aprender más rápido y ganar a lo grande.
Finally!
As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

Gary Szabo
Fundador
Ubisoft
Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

Bailey Gutierrez
Director, Global Brand Operations
KLM
Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

Joep Coopmans
Head of Concept and Campaign Marketing
PHD Italy
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

Francesco Laouiti
Senior Digital Performance Manager
Paramount Pictures
Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

Melanie Knox
Director Ejecutivo
Unilever
Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.
Digital marketing team
Amplifon
Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.
Digital marketing team
Ubisoft
Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

Katherine Bamford
Senior Manager, Global Marca Creativo Operations
Ubisoft
I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

Katherine Bamford
Senior Manager, Global Marca Creativo Operations
Basic-Fit
Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

Erica van Vonderen - Hahn
Director de Marketing & E-commerce
KNVB
Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

Maarten de Backer
Líder de Proyecto
Wehkamp
Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

Leontien Boere
Digital Marketeer
HEMA
This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

Leontien Boere
Channel Marketeer
Proximus
We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

Bram de Lausnay
Manager de Automatización de Marketing e Innovación
JustEatTakeaway.com
We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

Yannick Kant
Global Lead
Basic-Fit
We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

Roddy van der Maat
Responsable de Content Marketing
Ubisoft
We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

Kadee Escobedo
Global Marca Project Manager
Virgin Media
We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

TJ Carroll
Digital Lead, Virgin Media Television
Philips Global
We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

Edwin Driehuijs
Activación de Audiencias del Product Owner
The PPC
We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

Ben Nicholls
CEO
New York Pizza
With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

Robert de Zeeuw
FCB Inferno
‘Superb service and friendly customer service.’
Cairo Silva
Head of Business Affairs
Los resultados hablan por sí solos
3x
Lanzamientos de campañas más rápidos
70%
Menos trabajo manual
100%
Conformidad con las especificaciones a escala
Minutos, no días
Compliance normativo en minutos, no en días.

Integraciones
Funciona con tu stack. Y con tu equipo.
Conecta a todos y todo, haciendo la publicidad más rápida y eficiente que nunca. Trabaja con tus herramientas creativas favoritas e intégrate con más de 18,000 cadenas, plataformas de streaming, servidores de anuncios, plataformas, redes sociales y más. Cape.io se adapta a tu forma de trabajar, no al revés.
Conecte a todos y todo, haciendo que la publicidad sea más rápida y eficiente que nunca. Trabaje con sus herramientas creativas favoritas e intégrese con más de 18.000 emisoras, streamers, ad servers, plataformas, redes sociales y más. Cape.io se adapta a su forma de trabajar, no al revés.

Integraciones
Funciona con tu stack. Y con tu equipo.
Conecta a todos y todo, haciendo la publicidad más rápida y eficiente que nunca. Trabaja con tus herramientas creativas favoritas e intégrate con más de 18,000 cadenas, plataformas de streaming, servidores de anuncios, plataformas, redes sociales y más. Cape.io se adapta a tu forma de trabajar, no al revés.
Conecte a todos y todo, haciendo que la publicidad sea más rápida y eficiente que nunca. Trabaje con sus herramientas creativas favoritas e intégrese con más de 18.000 emisoras, streamers, ad servers, plataformas, redes sociales y más. Cape.io se adapta a su forma de trabajar, no al revés.

Integraciones
Funciona con tu stack. Y con tu equipo.
Conecta a todos y todo, haciendo la publicidad más rápida y eficiente que nunca. Trabaja con tus herramientas creativas favoritas e intégrate con más de 18,000 cadenas, plataformas de streaming, servidores de anuncios, plataformas, redes sociales y más. Cape.io se adapta a tu forma de trabajar, no al revés.
Conecte a todos y todo, haciendo que la publicidad sea más rápida y eficiente que nunca. Trabaje con sus herramientas creativas favoritas e intégrese con más de 18.000 emisoras, streamers, ad servers, plataformas, redes sociales y más. Cape.io se adapta a su forma de trabajar, no al revés.
Noticias
Mantente a la vanguardia
¿Sientes curiosidad por lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual Promarketers.

25 jun 2026
You don't have an AI problem. You have a trust problem.
Every marketer is being sold intelligence. But intelligence without accountability is just noise at scale. Here's what the real question actually is.

24 jun 2026
Why creative infrastructure is the real bottleneck in media orchestration
The disconnect between creative and media in programmatic advertising.

23 jun 2026
The creative-media singularity: Bridging open and closed ecosystems
We are entering the era of the Creative-Media Singularity, a state where creative intelligence and media execution fluidly combine across every single channel. Achieving it requires moving past the fragmented point solutions of yesterday.

12 jun 2026
Cape.io es reconocida entre los proveedores destacados en la descripción general de tecnologías de publicidad creativa en relación con las tendencias cambiantes del mercado
Un nuevo panorama de la industria detalla la dinámica operativa que impulsa la singularidad de los medios creativos para los especialistas en marketing de empresas B2C

2 jun 2026
La nueva realidad: Marketing de fútbol sin los derechos de la FIFA
La Copa del Mundo de 2026 se perfila como uno de los mayores momentos publicitarios de la década. Pero para las marcas que esperan subirse a la ola de la fiebre del fútbol, la línea entre "inspirado en el fútbol" e "infringir los derechos de la FIFA" nunca ha sido tan delgada. Desde campañas de patrocinadores no oficiales hasta promociones de alcohol y juegos de azar, los reguladores y los titulares de derechos están vigilando de cerca. Esto es lo que los especialistas en marketing deben saber antes de lanzar una campaña con temática de fútbol este verano.

26 may 2026
Cómo las empresas están adoptando realmente el agentic AI
El paso hacia la inteligencia artificial agéntica (agentic AI) no está ocurriendo de la manera en que la mayoría de los proveedores lo describen. No existe un abismo donde las empresas de repente descartan sus wrappers de IA y se comprometen de lleno con la orquestación completa de agentes. En su lugar, se están moviendo a través de capas, probando frameworks con un equipo mientras mantienen estables los sistemas de producción en otro.

26 may 2026
Anuncios en tiempo real en un mundo regulado
Entendiendo los desafíos reales de la publicidad de gambling y apuestas deportivas en los EE. UU.

8 may 2026
Brasil vota. Cape.io ya sabe lo que eso significa.
Cape.io ha impulsado las elecciones generales de Brasil durante cuatro ediciones, gestionando 500 canales y 155 millones de votantes. Así es como lo hacemos.

23 abr 2026
Agentic AI vs AI wrappers vs custom AI: Cómo elegir tu camino
Estás a punto de gastar $500K en una iniciativa de IA. Tienes 3 opciones sobre la mesa, y te llevarán a lugares extremadamente diferentes. Elige mal, y estarás reconstruyendo en 18 meses. Elige bien, y tendrás un sistema que escala, cuesta menos mantener y realmente hace lo que los ejecutivos prometieron. La elección está entre hacer un wrapping de modelos de IA existentes, construir soluciones de IA personalizadas desde cero, o ir por el camino agentic. La mayoría de los equipos no entienden los verdaderos trade-offs hasta que están atrapados en la opción incorrecta.

30 mar 2026
Operacionalizar la IA en la publicidad: por qué debe estar integrada y no acoplada
Operacionalizar la IA en publicidad no se trata de añadir otra herramienta a tu stack. Se trata de embeber inteligencia en los sistemas que rigen la producción creativa, el compliance y la entrega, para que la automatización escale sin crear más fricción operativa.
Noticias
Mantente a la vanguardia
¿Sientes curiosidad por lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual Promarketers.

25 jun 2026
You don't have an AI problem. You have a trust problem.
Every marketer is being sold intelligence. But intelligence without accountability is just noise at scale. Here's what the real question actually is.

24 jun 2026
Why creative infrastructure is the real bottleneck in media orchestration
The disconnect between creative and media in programmatic advertising.

23 jun 2026
The creative-media singularity: Bridging open and closed ecosystems
We are entering the era of the Creative-Media Singularity, a state where creative intelligence and media execution fluidly combine across every single channel. Achieving it requires moving past the fragmented point solutions of yesterday.

12 jun 2026
Cape.io es reconocida entre los proveedores destacados en la descripción general de tecnologías de publicidad creativa en relación con las tendencias cambiantes del mercado
Un nuevo panorama de la industria detalla la dinámica operativa que impulsa la singularidad de los medios creativos para los especialistas en marketing de empresas B2C

2 jun 2026
La nueva realidad: Marketing de fútbol sin los derechos de la FIFA
La Copa del Mundo de 2026 se perfila como uno de los mayores momentos publicitarios de la década. Pero para las marcas que esperan subirse a la ola de la fiebre del fútbol, la línea entre "inspirado en el fútbol" e "infringir los derechos de la FIFA" nunca ha sido tan delgada. Desde campañas de patrocinadores no oficiales hasta promociones de alcohol y juegos de azar, los reguladores y los titulares de derechos están vigilando de cerca. Esto es lo que los especialistas en marketing deben saber antes de lanzar una campaña con temática de fútbol este verano.

26 may 2026
Cómo las empresas están adoptando realmente el agentic AI
El paso hacia la inteligencia artificial agéntica (agentic AI) no está ocurriendo de la manera en que la mayoría de los proveedores lo describen. No existe un abismo donde las empresas de repente descartan sus wrappers de IA y se comprometen de lleno con la orquestación completa de agentes. En su lugar, se están moviendo a través de capas, probando frameworks con un equipo mientras mantienen estables los sistemas de producción en otro.

26 may 2026
Anuncios en tiempo real en un mundo regulado
Entendiendo los desafíos reales de la publicidad de gambling y apuestas deportivas en los EE. UU.

8 may 2026
Brasil vota. Cape.io ya sabe lo que eso significa.
Cape.io ha impulsado las elecciones generales de Brasil durante cuatro ediciones, gestionando 500 canales y 155 millones de votantes. Así es como lo hacemos.

23 abr 2026
Agentic AI vs AI wrappers vs custom AI: Cómo elegir tu camino
Estás a punto de gastar $500K en una iniciativa de IA. Tienes 3 opciones sobre la mesa, y te llevarán a lugares extremadamente diferentes. Elige mal, y estarás reconstruyendo en 18 meses. Elige bien, y tendrás un sistema que escala, cuesta menos mantener y realmente hace lo que los ejecutivos prometieron. La elección está entre hacer un wrapping de modelos de IA existentes, construir soluciones de IA personalizadas desde cero, o ir por el camino agentic. La mayoría de los equipos no entienden los verdaderos trade-offs hasta que están atrapados en la opción incorrecta.

30 mar 2026
Operacionalizar la IA en la publicidad: por qué debe estar integrada y no acoplada
Operacionalizar la IA en publicidad no se trata de añadir otra herramienta a tu stack. Se trata de embeber inteligencia en los sistemas que rigen la producción creativa, el compliance y la entrega, para que la automatización escale sin crear más fricción operativa.
Noticias
Mantente a la vanguardia
¿Sientes curiosidad por lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual Promarketers.

25 jun 2026
You don't have an AI problem. You have a trust problem.
Every marketer is being sold intelligence. But intelligence without accountability is just noise at scale. Here's what the real question actually is.

24 jun 2026
Why creative infrastructure is the real bottleneck in media orchestration
The disconnect between creative and media in programmatic advertising.

23 jun 2026
The creative-media singularity: Bridging open and closed ecosystems
We are entering the era of the Creative-Media Singularity, a state where creative intelligence and media execution fluidly combine across every single channel. Achieving it requires moving past the fragmented point solutions of yesterday.

12 jun 2026
Cape.io es reconocida entre los proveedores destacados en la descripción general de tecnologías de publicidad creativa en relación con las tendencias cambiantes del mercado
Un nuevo panorama de la industria detalla la dinámica operativa que impulsa la singularidad de los medios creativos para los especialistas en marketing de empresas B2C

2 jun 2026
La nueva realidad: Marketing de fútbol sin los derechos de la FIFA
La Copa del Mundo de 2026 se perfila como uno de los mayores momentos publicitarios de la década. Pero para las marcas que esperan subirse a la ola de la fiebre del fútbol, la línea entre "inspirado en el fútbol" e "infringir los derechos de la FIFA" nunca ha sido tan delgada. Desde campañas de patrocinadores no oficiales hasta promociones de alcohol y juegos de azar, los reguladores y los titulares de derechos están vigilando de cerca. Esto es lo que los especialistas en marketing deben saber antes de lanzar una campaña con temática de fútbol este verano.

26 may 2026
Cómo las empresas están adoptando realmente el agentic AI
El paso hacia la inteligencia artificial agéntica (agentic AI) no está ocurriendo de la manera en que la mayoría de los proveedores lo describen. No existe un abismo donde las empresas de repente descartan sus wrappers de IA y se comprometen de lleno con la orquestación completa de agentes. En su lugar, se están moviendo a través de capas, probando frameworks con un equipo mientras mantienen estables los sistemas de producción en otro.

26 may 2026
Anuncios en tiempo real en un mundo regulado
Entendiendo los desafíos reales de la publicidad de gambling y apuestas deportivas en los EE. UU.

8 may 2026
Brasil vota. Cape.io ya sabe lo que eso significa.
Cape.io ha impulsado las elecciones generales de Brasil durante cuatro ediciones, gestionando 500 canales y 155 millones de votantes. Así es como lo hacemos.

23 abr 2026
Agentic AI vs AI wrappers vs custom AI: Cómo elegir tu camino
Estás a punto de gastar $500K en una iniciativa de IA. Tienes 3 opciones sobre la mesa, y te llevarán a lugares extremadamente diferentes. Elige mal, y estarás reconstruyendo en 18 meses. Elige bien, y tendrás un sistema que escala, cuesta menos mantener y realmente hace lo que los ejecutivos prometieron. La elección está entre hacer un wrapping de modelos de IA existentes, construir soluciones de IA personalizadas desde cero, o ir por el camino agentic. La mayoría de los equipos no entienden los verdaderos trade-offs hasta que están atrapados en la opción incorrecta.

30 mar 2026
Operacionalizar la IA en la publicidad: por qué debe estar integrada y no acoplada
Operacionalizar la IA en publicidad no se trata de añadir otra herramienta a tu stack. Se trata de embeber inteligencia en los sistemas que rigen la producción creativa, el compliance y la entrega, para que la automatización escale sin crear más fricción operativa.
Ponte en contacto
Déjanos mostrarte lo que Cape.io puede hacer.
Automatización inteligente de campañas
Cape.io conecta a tu equipo, DAM, ad servers, DSPs, herramientas y más, para que no tengas que desmontar y reemplazarlo todo.
Ponte en contacto
Déjanos mostrarte lo que Cape.io puede hacer.
Automatización inteligente de campañas
Cape.io conecta a tu equipo, DAM, ad servers, DSPs, herramientas y más, para que no tengas que desmontar y reemplazarlo todo.
Ponte en contacto
Déjanos mostrarte lo que Cape.io puede hacer.
Automatización inteligente de campañas
Cape.io conecta a tu equipo, DAM, ad servers, DSPs, herramientas y más, para que no tengas que desmontar y reemplazarlo todo.

