Start des Werbungs-Accessibility-Alliance-Hubs

Werbung ist für alle 🤝

Dieser Beitrag wurde ursprünglich auf der Peach-Website veröffentlicht. Erfahren Sie mehr über das Rebranding von Peach zu Cape.io.

Heute hat die Werbung Accessibility Alliance ihr neues Zentrum eröffnet, das alle Anleitungen enthält, die Sie benötigen, um sicherzustellen, dass Ihre kreativen Arbeiten barrierefrei sind. 


Foto von Matt Humphreys

Der Zweck von Barrierefreiheit besteht darin, für alle und jeden inklusiv zu sein. Vom Lernen, wie man Barrierefreiheit gleich zu Beginn im Briefing berücksichtigt, bis hin zur Sicherstellung, dass die richtigen Dateien an die Medien geliefert werden — Sie erfahren alles über geschlossene und offene Untertitel, Audiobeschreibungen und vieles mehr.

 „Dies ist ein soziales und moralisches Gebot, zentral für Wachstum und Vertrauen. Wir haben diese Anleitung in Zusammenarbeit mit unseren Partnern Responsible Marketing Advisory, Flock Associates und Mitgliedern der Werbung Accessibility Alliance erstellt, um Lehren, Ideen und Initiativen von anderen Marken zu teilen, die bereits ihre Barrierefreiheitsreise begonnen haben“. - Werbung Accessibility Alliance, Januar 2025

Unsere eigenen Shelby Akosa und James Sanderson haben zu dieser bedeutenden Arbeit beigetragen - Cape.io (ehemals Peach) ist stolz darauf, die Barrierefreiheit in der Branche voranzutreiben und daran teilzuhaben! 

Schauen Sie sich jetzt das neue Zentrum an. Mehr über Barrierefreiheit und verwandte Dienstleistungen, die Peach anbietet, können Sie auch auf unserer Website lesen 🍑

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Sei der Konkurrenz immer einen Schritt voraus

Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.

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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

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Neuigkeiten

Sei der Konkurrenz immer einen Schritt voraus

Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.

08.05.2026

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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

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As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27.02.2026

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As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Kontakt aufnehmen

Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.

Intelligente Kampagnenautomatisierung

Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.

Copyright © 2025 Cape.io alle Rechte vorbehalten

Deutsch

Kontakt aufnehmen

Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.

Intelligente Kampagnenautomatisierung

Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.

Copyright © 2025 Cape.io alle Rechte vorbehalten

Deutsch

Kontakt aufnehmen

Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.

Intelligente Kampagnenautomatisierung

Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.

Copyright © 2025 Cape.io alle Rechte vorbehalten

Deutsch