North America
CC: Mandatory in Canada and available in US
UK & Ireland
CC: Approximately 20% of UK TV ads have captions. From 2026 Channel 4 is making closed captions mandatory.
AD: Well established with broadcasters, but not common
France
CC: Common with 15% of TV ads in France, including L’Oréal and Ferrero
AD: Relatively new and is currently supported by only TF1, M6, L’Équipe, IV, NRJ and Canal+
Brazil
CC: Mandatory for all TV ads in Brazil
AD: Growing adoption for TV ads in Brazil
Signing: Can provide on demand for TV ads
Australia & New Zealand
CC: Accepted and produced for both linear and BVOD
Japan
CC: Accepted and produced for both linear and BVOD
Italy
CC: Accepted by Mediaset and Sky
Germany
AD: Accepted and produced for both linear and BVOD
Switzerland
AD: Accepted and produced for both linear and BVOD
Greece
CC: Accepted and produced for both linear and BVOD
Cyprus
CC: Accepted and produced for both linear and BVOD
Spain
CC: Mandatory on government and pharmaceutical TV advertising
Cross-channel campaign automation
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Eine Welt, in der jede Kampagne so clever ist wie die Idee dahinter.
Die Werbebranche steckt fest. Geniale Ideen werden von komplizierten Abläufen, manuell bedingten Engpässen und einem chaotischen Missverhältnis zwischen Kreativität und Medien ausgebremst.
