Neu: Feld für Werbung-Kode jetzt in Cape Advanced TV
Das sollten Sie wissen…
Dies wurde ursprünglich auf der Peach-Website veröffentlicht. Erfahren Sie mehr über den Rebranding von Peach zu Cape.io.
In Zusammenarbeit mit den dänischen Rundfunkanstalten führt Nielsen ab dem 1. Januar 2023 einen Werbung-Kode in Dänemark ein. Der neue Nielsen Werbung-Kode wird die gemeinsame Werbe-ID auf dem dänischen TV-Markt sein und muss daher in allen Werbespots und Sponsoringmaßnahmen in Dänemark genutzt werden. Mehr über den Werbung-Kode erfahren Sie in diesem Leitfaden.
In Peach haben wir bei der Erstellung einer Kampagne jetzt ein neues Eigenschaftsfeld namens „AC Nielsen Werbung-Kode“ eingeführt.
Dieses Feld ist bis zum 1. Februar 2023 optional, danach wird es verpflichtend und ersetzt den aktuellen Peach-Spotcode. Dann wird es nicht mehr möglich sein, eine Lieferung ohne einen Nielsen Werbung-Kode abzuschließen.
Wenn Sie Fragen zur Einführung eines Werbung-Kodes haben, können Sie sich direkt an Nielsen wenden. Alternativ können Sie sich gerne an den Peach Customer Success wenden, wenn sich Ihre Anfrage auf die Erstellung des Codes in Peach bezieht. Sie helfen Ihnen gerne weiter.
Vielen Dank für die Unterstützung eines reibungslosen Arbeitsablaufs.
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Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.
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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
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As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
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As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
Neuigkeiten
Sei der Konkurrenz immer einen Schritt voraus
Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.
08.05.2026
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.
23.04.2026
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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
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As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
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As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
Kontakt aufnehmen
Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.
Intelligente Kampagnenautomatisierung
Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.
Kontakt aufnehmen
Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.
Intelligente Kampagnenautomatisierung
Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.
Kontakt aufnehmen
Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.
Intelligente Kampagnenautomatisierung
Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.