2019/05/19
大規模な投資により、A+Vはさらにピーチのようになりました
Cape.io（以前はPeach）は、ラテンアメリカの主要な動画広告ワークフローカンパニーであるA+Vに大規模な投資を行いました。
これは元々Peachのウェブサイトに掲載されたものです。もっと知るには PeachからCape.ioへのリブランドについて。
A+Vへのさらなる投資は、ラテンアメリカ全体でのデジタル能力を向上させます。この地域は非常にエキサイティングな市場です。Peachの会社の持ち株比率を少数から75%に引き上げ、この投資は私たちのグローバルな能力と可能性を高めます。
以下のプレスリリースでの詳細:
Peach、A+Vへの投資でアメリカ大陸での賭けを高める
A+V、ラテンアメリカの主要なビデオ広告ワークフロー企業は、Peachファミリーの一員として完全に受け入れられ、Peachのグローバルな能力と可能性を強化しました。
Peachは会社の持ち株比率を少数から75%に引き上げました。
Peachは2013年末にA+Vに初期投資を行い、ラテンアメリカ全体でA+Vがナンバーワンのプレーヤーに成功するのを助けました。
A+Vは本社があるチリで市場リーダーであり、ブラジル、メキシコ、コロンビア、ペルー、エクアドルでも市場をリードしています。 また、アルゼンチンでも活動しています。
Peachと同様に、A+Vは完全自動化された協力的なクラウドベースのソフトウェアプラットフォームを介して、代理店を通じてビデオ広告制作の数百のソースをメディア所有者と接続し、どんな画面にもビデオ広告をどこでもいつでも届けます。
この二社は過去5年間緊密に協力してきました。 A+Vは自身のプラットフォームでPeachの技術を使用しており、Peachは自身のビジネスでA+Vのツールを採用しています。彼らは一緒にUnileverやParamount Picturesといったラテンアメリカのグローバルクライアントを担当しています。
Peachの一部となった今も、A+VはA+Vの名称で取引を続け、同じソフトウェアプラットフォームを使用し続けます。したがって、A+Vのクライアントやプラットフォームユーザーにとっては通常通りの業務です。
「消費者の行動がより多くのストリーミングビデオの消費にシフトする中、A+Vはビデオ広告が制作から消費者に届く方式を変革するためにPeachと同じ道を進んでいます。 今日、デジタルビデオのクリエイティブワークフローは断片化され、多くの場合手動であり、遅くてエラーが発生しやすいです。ラテンアメリカにおけるデジタルクリエイティブワークフローの課題に取り組むために完全に力を合わせることは、二社と市場にとって素晴らしい機会です」と、PeachのCEO、サイモン・コックスは述べています。
「Peachの文化と市場へのアプローチは常に我々のものと鮮明に一致しているので、私たちと我々のクライアントにとっては一層親しくなることは素晴らしいことです」と、変わらずA+Vを率いるA+VのCEOアレハンドロ・アルベルティーニは、営業部長ヘンリー・ノースコートと共にコメントしました。
過去10年で、ロンドンに本社を置くPeachは、ヨーロッパ、中国、インド、シンガポール、ラテンアメリカにおいて、eBusやHoneycombなどを含む一連の著名な合併買収を通じて、国際的に拡大し、その間に売上高は300%以上増加し、£30Mに達しました。
投資に関する詳細については、marketing@peach.meにお問い合わせください。
Tags
ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
2026/02/27
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As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
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One platform, many realities: How creative automation platforms resolve the global vs. local tension
Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.
Many global advertisers are chasing the same ideal: scale without losing relevance.
Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.
Everyone is looking for this balance. Very few get it right.
2026/02/11
EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets
Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.
2026/02/04
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026/01/09
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025/12/04
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
2026/02/27
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
2026/02/26
One platform, many realities: How creative automation platforms resolve the global vs. local tension
Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.
Many global advertisers are chasing the same ideal: scale without losing relevance.
Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.
Everyone is looking for this balance. Very few get it right.
2026/02/11
EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets
Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.
2026/02/04
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026/01/09
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025/12/04
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
2026/02/27
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
2026/02/26
One platform, many realities: How creative automation platforms resolve the global vs. local tension
Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.
Many global advertisers are chasing the same ideal: scale without losing relevance.
Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.
Everyone is looking for this balance. Very few get it right.
2026/02/11
EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets
Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.
2026/02/04
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026/01/09
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025/12/04
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。