Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.
There is a client that moves close to a billion dollars in communications in a single quarter, mobilizes more than 155 million people simultaneously, and operates across every available channel - digital, television, radio, out-of-home, social media - with tens of thousands of different messages running in parallel. That client is not a global brand. It's the Brazilian general election. And Cape.io has been at the center of that operation for four editions.
On October 4, 2026, Brazil elects a president, 27 governors, 513 federal deputies, 27 senators, and more than 1,000 state deputies. All on the same day. All with the same electorate: 155 million citizens. The state will allocate close to 900 million dollars exclusively to campaign financing. On top of that, parties are guaranteed free airtime on radio and television by law. The result is a demand for political content production and distribution that few markets in the world can match. The result is a demand for political content production and distribution that few markets in the world can match - generated by close to 30,000 candidates competing simultaneously across the country.
This is where Cape.io comes in. We are the infrastructure behind that distribution. Through our platform, the production companies that create electoral commercials deliver them to the broadcast channels that air them during the campaign. In Brazil, that means operating across a network of 500 channels spread throughout the country. This is not a new endeavor: 2026 will be our fifth election in Brazil.
The numbers from the previous presidential election speak for themselves: 72,000 deliveries processed through our platform in just six weeks, positioning us once again as the market leader in delivery volume - in a segment where we are not the only player. A peak of 7,000 deliveries in a single day. And at the moment of highest intensity, 500 commercials delivered in one hour. To sustain that operation, our server infrastructure scaled up to 70 machines running simultaneously.
But behind each one of those deliveries is a client with a deadline that cannot move, a commercial that has to arrive correctly and on time, and someone at Cape.io making it happen. Our commercial team builds relationships with production companies and political parties in a market where trust is earned election by election. And once the process is underway, it is the Operations and Customer Success team in São Paulo that keeps the operation running in real time - resolving, anticipating, and supporting every client through one of the most high-pressure moments in the Brazilian political calendar. This is not just support; it is the kind of attention that defines our reputation in a market where every election is a chance to earn the next one.
The way that cycle closes also says a great deal about who we are. The Finance team ensures that 95% of the revenue generated during the election is invoiced and collected within the week following the end of the process. In a market as complex and high-volume as the Brazilian electoral one, that is not an administrative detail - it is proof of flawless execution from start to finish.
Brazil 2026 is not just the biggest election in Latin America. It is, once again, the stage where Cape.io shows what it is made of - technology, infrastructure, and above all, the people who make everything work when it matters most.
