Brand Management: bring your brand guidelines to life where your creative is built

Brand Management is now available in Cape Creative Automation, giving your brand guidelines a centralized home inside the same platform where your creative is built.

Najważniejsze wnioski

Centralized brand hub: Store logos, color palettes, typography, and brand rules directly inside Cape.io, eliminating scattered PDFs and shared drives.

Fast setup via URL or upload: Automatically extract visual brand assets from your website URL in seconds or upload your existing brand files.

Reusable components & multi-brand scale: Organize approved building blocks (like CTA buttons and end frames) per brand to keep multi-channel templates consistent and AI-ready.

Brand guidelines are essential to consistent creative production. But too often, they live in static PDFs, scattered folders and outdated files that teams have to track down every time they build a new campaign.

Today, we’re making that process simpler.

Brand Management is now available in Cape Creative Automation, giving your brand guidelines a centralized home inside the same platform where your creative is built. From logos and color palettes to typography, brand rules and reusable creative components, everything your team needs to create consistently can be organized in one place.

From scattered brand assets to a structured brand guide

When brand guidelines are spread across documents and shared drives, even small tasks can create unnecessary friction. Designers and template builders spend time searching for the right logo, checking hex codes, locating font files and making sure they’re using the latest approved assets.

As campaigns scale across brands, markets and channels, keeping everything consistent becomes even more challenging.

Brand Management brings these foundational brand elements directly into Cape.io, helping teams spend less time managing brand information and more time producing creative.

Get started in minutes

Setting up a brand guide doesn't have to mean manually rebuilding your brand guidelines from scratch.

With Brand Management, you can establish your brand's visual identity in two ways:

  • Extract from your website. Enter a website URL, and Cape.io automatically identifies key brand assets and visual elements, including logos, colors and typography.

  • Upload your existing files. Start with your current brand documentation and assets, then organize and refine your brand guide within the platform.

Once your brand information is in place, you can review and fine-tune it to reflect your brand's requirements. The result is a structured brand guide that's ready to support your creative production workflows.

More than logos and colors: Keep reusable components on-brand

A brand's identity extends beyond its logo, color palette and typography. The individual components used to build creative are just as important.

Brand Management lets you organize reusable creative components alongside your brand guidelines. These can include CTA buttons, legal disclaimers, end frames and other approved building blocks used across your templates.

Components are managed manually within the relevant brand guide, giving designers and template builders a central place to find the approved elements they need. Instead of relying on potentially outdated copies or recreating the same components for different templates, teams can work from a shared, organized foundation.

Manage multiple brands in one place

For agencies and organizations managing multiple brands, sub-brands or client accounts, maintaining distinct brand identities is critical.

Brand Management makes it easier to organize separate brand guides within Cape.io, keeping each brand's visual assets, rules and reusable components associated with the right identity.

This gives teams a more consistent starting point for creative production across accounts, without having to piece together brand information from multiple sources every time they start a new project.

Building the foundation for brand-aware creative automation

Brand Management also represents an important step in the evolution of Cape.io's Creative Automation capabilities.

By structuring brand guidelines and reusable components inside the platform, teams establish a foundation that can support future AI-driven workflows.

As advertising production becomes increasingly automated, creative systems need more than the ability to generate content. They need access to the brand context that helps guide how creative is developed.

Brand Management brings that context into the creative workspace, creating a structured starting point for the next generation of brand-aware automation.

Get started with Brand Management

Your brand guidelines should be part of your creative workflow, not another document your team has to search for.

With Brand Management, you can centralize your brand assets, organize reusable creative components and give your team a more consistent foundation for building campaigns.

Brand Management is now available to all Cape Creative Automation customers.

Log in to Cape.io to set up your brand guide and bring your brand guidelines closer to where your creative is built.

And this is just the beginning

Brand Management is another step towards making creative automation smarter, more connected and easier to scale. And we're just getting started.

We have more exciting product updates on the way as we continue to evolve Cape.io and help teams get more out of their creative workflows.

4 listopada 2026

3 min czytania
The Creative Burden Index 2026: the creative workload is growing faster than your team

The inaugural Creative Burden Index draws on more than 700,000 creative files produced through the Cape.io platform between September 2022 and August 2026 to understand how the demands placed on creative teams have changed.

29 października 2026

12 min czytania
Automated ad QA for publishers and streamers: stop broken ads before they go live

Stop broken ads before they go live. See how automated ad QA protects ad quality for broadcasters, streamers and CTV platforms at ingestion.

27 października 2026

2 min czytania
Michiel Blonk w LBB: Czy możesz zaufać automatyzacji kampanii AI?

W nowym artykule dla LBB Michiel Blonk, CMO i współzałożyciel Cape.io, pyta, czy automatyzacji kampanii opartej na AI można zaufać na dużą skalę. Jego odpowiedź: tylko wtedy, gdy zaufanie jest wbudowane — poprzez kontrole zgodności przed uruchomieniem oraz system, który uczy się z każdej kampanii. Przeczytaj cały artykuł na LBB.

21 października 2026

8 min czytania
Globalna zgodność reklam telewizyjnych: jak zatwierdzać reklamy w ponad 20 rynkach

Globalna zgodność reklam telewizyjnych wymaga czegoś więcej niż zatwierdzenia jednej głównej kreacji. Wymaga weryfikacji każdej wersji pod kątem wymagań rynku, na którym będzie emitowana.

19 października 2026

3 min czytania
Zgodność: wyeliminuj ryzyko kreatywne na ponad 20 globalnych rynkach

Z radością ogłaszamy duże aktualizacje w Cape.io Zgodność.

Grafika Cape.io z gradientową kulą toczącą się po pomarańczowym torze

9 października 2026

8 min czytania
Globalna reklama w Connected TV na dużą skalę: dlaczego zgodność reklam musi wykraczać poza plik główny

Zgodność reklam nie może być już traktowana jako końcowa kontrola jednego pliku master. Musi być wbudowana w proces tworzenia, adaptowania i dostarczania każdego wariantu reklamy.

Odznaki G2 High Performer Fall 2026 dla Cape.io w EMEA, Europie i ogółem

25 września 2026

2 min czytania
Cape.io nazwany G2 High Performer jesienią 2026 r.: co mówią klienci

Firma Cape.io została uznana za „High Performer” w raportach G2 na jesień 2026 r.

Pulpit Cape.io Reporting Intelligence z metrykami kampanii w jednym miejscu

24 września 2026

3 min czytania
Reporting Intelligence: przejrzystość kampanii jednym kliknięciem

Z radością ogłaszamy, że funkcja Reporting Intelligence jest już oficjalnie dostępna w Cape Creative Automation.

Ekran Digital out-of-home wyświetlający różową reklamę NEW HOT, ilustrujący kreację programatyczną Cyfrowa reklama zewnętrzna

17 sierpnia 2026

4 min czytania
Kreacje programmatic DOOH na dużą skalę: jak rozwiązać problem wąskiego gardła formatów

Cyfrowa reklama zewnętrzna oferuje markom ogromny potencjał kreatywny, od przekazów hiperlokalnych po dynamiczne kampanie uruchamiane przez pogodę, czas i lokalizację. Jednak urzeczywistnienie tego potencjału oznacza produkcję ogromnej liczby wariantów kreacji w rozdrobnionym środowisku rozmiarów i formatów ekranów.

Panel Campaign Analytics w Cape.io pokazujący wyświetlenia, kliknięcia, współczynnik klikalności (click rate) oraz koszt za kliknięcie (cost per click)

3 sierpnia 2026

3 min czytania
Campaign Analytics: zamknij pętlę skuteczności kampanii

Campaign Analytics jest już dostępne w Cape Creative Automation.