Nowość w Cape Advanced TV: Wysyłaj reklamy do Netflix

Komunikat prasowy: Cape.io uczestniczy w uruchomieniu Netflixa z Pakietem Podstawowym z Reklamami

To zostało pierwotnie opublikowane na stronie internetowej Peach. Dowiedz się więcej o rebrandingu z Peach na Cape.io.

Londyn, Wielka Brytania, piątek 4 listopada 2022 - Peach, globalny lider na rynku przepływu pracy i dostarczania reklam wideo ogłosił wsparcie dla nowej usługi Netflix opartej na reklamach Basic z Reklamami.

Aby zbiegło się to z uruchomieniem usługi, Peach wprowadził nowe destynacje umożliwiające klientom dostarczanie reklam na Netflix w różnych krajach, w tym w Wielkiej Brytanii, Australii, Niemczech, Francji, Włoszech, Hiszpanii, Meksyku, Brazylii, a kolejne mają się pojawić. Peach zapewnia połączony przepływ pracy reklamowej, umożliwiając klientom dostarczanie swoich reklam do Netflix bezpośrednio z montażowni, zapewniając przy tym najwyższą możliwą jakość, formatowanie i dokładność.

Doug Conely, Chief Product and Technology Officer w Peach, powiedział: „To przełomowy moment dla reklamy telewizyjnej. Jako liderzy w globalnej kreatywnej dostawie reklam od ponad 25 lat, widzieliśmy, jak wydatki na reklamy w Connected TV gwałtownie rosną w Wielkiej Brytanii* i reszcie świata, i spodziewamy się dalszego przyspieszenia tego wzrostu napędzanego przez poziomy obsługujące reklamy, takie jak Netflix.

„Netflix’s Basic z Reklamami umożliwi naszym klientom dostęp do odbiorców w premium środowisku, tworząc możliwości dla bardziej adresowalnych i premium treści. Jesteśmy niezwykle dumni, że możemy w tym uczestniczyć, i chcemy podziękować zespołom Microsoft Advertising i Xandr za ich stałą współpracę i zaangażowanie, aby ten start był sukcesem.”

Peach będzie kontynuować współpracę z Microsoft Advertising i Xandr, aby jeszcze bardziej ulepszać przepływ pracy dla klientów, łącząc treści reklamowe bezpośrednio z globalnej społeczności producentów i agencji do kanałów premium streaming, co skutkuje płynnym i wysokiej jakości doświadczeniem reklamowym.

Kontakt z mediami: Rosanna Head | Global Corporate Communications Lead | +44 (0) 7787 006715

* Wzrost wydatków na reklamę na Connected TV (CTV) w Wielkiej Brytanii wzrósł z ok. £515 mln w 2019 roku do ok. £930 mln w 2021 roku. © Spark Ninety 2022

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Cape.io łączy się z Twoim DAM, serwerami reklam, DSP, narzędziami do zarządzania przepływem pracy i nie tylko, więc nie musisz wymieniać ani zastępować.

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