Novidade no Cape Advanced TV: Envie anúncios para a Netflix

Comunicado de imprensa: Cape.io participa do lançamento do plano Básico com Anúncios da Netflix

Este artigo foi originalmente postado no site da Peach. Descubra mais sobre a mudança de marca de Peach para Cape.io.

London, UK, sexta-feira, 4 de novembro de 2022 - Peach, líder mundial no mercado de fluxo de trabalho e entrega de publicidade em vídeo, anunciou o suporte ao novo serviço com suporte a anúncios da Netflix, Basic with Ads.

Para coincidir com o lançamento do serviço, a Peach lançou novos destinos que permitem aos clientes entregar anúncios para a Netflix em vários territórios, incluindo Reino Unido, Austrália, Alemanha, França, Itália, Espanha, México, Brasil, com mais por vir. A Peach oferece um fluxo de trabalho de publicidade conectado, permitindo que os clientes entreguem seus anúncios diretamente da sala de edição para a Netflix, garantindo a mais alta qualidade possível, formatação e precisão.

Doug Conely, Diretor de Produto e Tecnologia da Peach, disse: “Este é um momento decisivo para a publicidade na TV. Como líderes na entrega criativa global de anúncios por mais de 25 anos, vimos o gasto em TV conectada crescer rapidamente no Reino Unido* e no resto do mundo, e esperamos ver uma aceleração adicional do crescimento impulsionada por camadas suportadas por anúncios, como a da Netflix.

“O Basic with Ads da Netflix trará aos nossos clientes acesso a audiências em um ambiente premium, criando oportunidades para conteúdo mais endereçável e premium. Estamos extremamente orgulhosos de desempenhar um papel nisso e queremos agradecer às equipes da Microsoft Advertising e da Xandr por sua contínua colaboração e compromisso em fazer deste lançamento um sucesso.”

A Peach continuará a trabalhar com a Microsoft Advertising e a Xandr para aprimorar ainda mais os fluxos de trabalho para os clientes, conectando o conteúdo dos anúncios diretamente da comunidade global de produtores e agências aos canais de streaming premium, resultando em uma experiência de anúncio perfeita e de alta qualidade.

Contato de Mídia: Rosanna Head | Líder de Comunicações Corporativas Globais | +44 (0) 7787 006715

* O aumento nos gastos com publicidade em TV conectada (CTV) no Reino Unido cresceu de aproximadamente £515m em 2019 para aproximadamente £930m em 2021. © Spark Ninety 2022

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Automação de Campanhas Inteligentes

Cape.io conecta sua equipe, DAM, servidores de anúncios, DSPs, ferramentas e mais, para que você não precise arrancar e substituir.

© 2025 Cape.io. Todos os direitos reservados

Portuguese

Entre em contato

Vamos mostrar o que a Cape.io pode fazer.

Automação de Campanhas Inteligentes

Cape.io conecta sua equipe, DAM, servidores de anúncios, DSPs, ferramentas e mais, para que você não precise arrancar e substituir.

© 2025 Cape.io. Todos os direitos reservados

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