2025年4月4日
打破障碍：为什么媒体和创意团队应该更常合作
Author
Cape.io
在广告中，媒体和创意团队传统上是分开工作的，来回传递想法以完成项目。但随着事情的快速发展，团队必须比以往更快地工作，协作已不再是可选项，而是必需的。
这就是为什么更聪明的品牌从第一天就将媒体和创意结合在一起，而 Cape 可以让协同工作变得前所未有的简单。
1. 数据启发的创意表现
媒体团队拥有一笔实时受众洞察的金矿：人口统计、行为、趋势和平台特定细微差别。当这些数据在早期共享时，它帮助创意团队制作出不仅与品牌保持一致，而且精准定位的内容。想象一下：趋势反应型 TikTok 广告、本地化展示横幅，或者真正奏效的时间敏感促销活动。使用 Cape，这些洞察不会在流程中被遗漏。它们从一开始就嵌入在工作流中，确保在每个接触点都具有相关性。
2. 跨平台一致性，无需妥协
当今的活动涉及社交、展示、数字户外广告、视频等多种形式。没有紧密的协作，创意往往被拉得过于削弱；或者更糟，被稀释。当媒体和创意团队早期对齐时，每个渠道的独特需求从概念阶段就被考虑在内。结果是什么？一致的信息传递、平台原生执行、以及感觉为当下而生的内容，而不是被强迫适应格式。Cape 的统一工作流让一切（以及每个人）保持在同一页面上，减少上下文切换，加速审批。
3. 更聪明的预算分配
创意想法会影响媒体支出。而媒体策略可以解锁或限制创意可能性。当团队从一开始就协作时，他们可以共同设计出既大胆又预算聪明的活动，不会在之后出现意外的取舍。通过 Cape，创意和媒体工作流从规划到发布相连，因此早期做出的决定支持后期流畅的执行。
4. 一个团队，一个势头
最强大的活动是媒体和创意团队作为协作伙伴一起工作，而不是相互对立方。共享的目标和工具建立信任、对齐和速度。Cape 不仅通过消除摩擦来实现这一团结，还通过将协作直接嵌入到活动过程中实现。共享的仪表板。实时反馈。跨职能可见性。你需要的所有东西来共同前进。
如何实现
从一开始就统一对受众和目标的认识
在规划、生产和发布过程中保持开放的对话
使用诸如 Cape 之类的工具将创意、媒体和资产传递集中在一个系统中
敬请期待！很快将有更多功能加入 Cape，使活动协作更加智能、更快和更紧密连接。
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保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
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Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
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Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
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Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
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Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
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Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
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Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
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让我们向您展示 Cape.io 可以做什么。
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Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。