2025年3月11日
通过智能化的活动自动化简化亚马逊店面创建
创建 Amazon 品牌商店不应成为瓶颈
Author
Cape.io
创建亚马逊品牌商店不应成为瓶颈。然而，对于许多品牌来说，这个过程一直很慢、碎片化且资源消耗大，特别是在规模化时。从为不同市场调整资产到遵循严格的内容指南，团队陷入了复杂性管理中，而不是专注于影响力。Cape 改变了这一切。
挑战
以前，构建亚马逊店面意味着要创建个别资产并费心地用它们来匹配确切的店面布局。针对多个市场进行本地化增加了更多复杂性；每个地区都需要不同的图像、信息和法规合规性。此外，加上亚马逊对图像和视频的严格规格，过程变得既耗时又易出错。许多品牌依赖外部机构来保持合规，导致延迟发布和成本上升。
Cape 的解决方案：简化、可扩展、合规
Cape 通过利用其现有的模板设计器 - 最初为显示横幅而建 - 也来创建亚马逊品牌店面页面，从而解决了这一问题。这意味着品牌现在可以使用全页面概览进行本地化，确保所有元素根据亚马逊的指南正确放置和格式化。在导出中，所有单独的块都会自动调整为亚马逊要求的正确尺寸和格式，从而消除了手动调整资产的工作。
通过这个更新，企业不再需要管理个别资产和手动组装它们。相反，我们的工具允许用户直接创建一个亚马逊品牌店面页面，组织内容放置在正确的布局中，所需的努力最少。这不仅简化了流程，还使代理和内部团队能够专注于令人兴奋的创意工作，而不是重复且耗时的本地化任务。现在，任何人都可以进行本地化，而无需特殊工具或技术知识，使这个过程在不同市场上更加高效和可扩展。
结果：更少的努力，更大的影响
Cape 帮助飞利浦直接解决了这些挑战。通过将 Cape 的模板设计器* 适应他们的亚马逊品牌店面页面，飞利浦大幅减少了制作时间，从几周减至几小时，并通过自动化生产机构的人工作业减少了成本。结果是什么？一个更快、更高效且可扩展的为各市场构建亚马逊页面的解决方案。
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联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。