2016年11月9日
您的业务是否准备好迎接内容爆炸带来的机遇？
更多内容，多种格式，耗时更少。行业正在变化，现在是时候做好准备。
Author
Cape.io
此文章最初发布于IMD的博客上。
Peach的全球销售总监Ashley Botten谈到行业将如何变化，以及为什么现在是准备的好时机。
如今，事情已经越来越多但时间却更紧迫。
电视广告活动需要更快速地实施，内容更新得更加频繁。全球的广告商都在更改优惠，定位邮政编码，整合电视和社交活动等。代理商比以往任何时候都需要更加灵活。
而明天，节奏会变得更快。
广告将更加动态，可以根据当时的情况接近播出时间时更新，并且随着广告商寻求通过及时、相关的信息最大化程序化购买的效果，对内容的需求会不断增加。
这是我们在Peach重点关注的领域之一。
我们的广告商、创意、媒体代理和后期制作客户也在思考这个问题。代理商已经感到压力；加班已不是什么新鲜事，需求不断增加，因为在线广告和实时数据设定了新的节奏和期望。
“如果没有坏掉就不用修理” 是一个管理日常工作的危险且过于简单的习语。代理商的自动化和协作方式必须发展，以跟上步伐。
资产的存储、动态适应和分发方式是至关重要的考虑因素，这不仅关乎今天的效率，也关乎未来的成功。如果您现在的做法和五年前一样，可能是时候重新思考了。而当您考虑到媒体购买和内容创作在很大程度上是分开进行的，‘前所未有的快’的媒体和内容变化将如何融合在一起？
在Peach，我们一直在开发技术来缩小差距。通过在一个平台上连接内容创作者和媒体策划者，节省了代理之间的沟通和协调时间。Peach自动化常见的制作步骤，如生成石板。自动质量控制技术节省了等待时间，并且可以在几分钟内立即传输到电台。我们一直在投资这项技术，因为我们相信代理商在今日可以更好地工作，同时为未来内容爆炸做好准备。
对于那些准备好的人来说，广告的未来是令人兴奋、快速且越来越相关。您的企业是否准备好迎接内容爆炸？
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保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
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Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
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Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
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第四频道广告无障碍准则2026：强制字幕和英国广告标准。
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让我们向您展示 Cape.io 可以做什么。
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Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。