2024年4月9日
媒体方和广播公司：通过政治广告获得安心
今年，多家全球强国正在举行选举，在这个竞选周期中，您所运行的政治竞选要确保站在胜利的一方。
Author
Cape.io
对广播公司和出版商的机会
英国、美国、巴西和印度只是今年将举行选举的部分国家。这些国家人口超过全球一半，将有超过四十亿公民参与投票。
根据GroupM（卫报，2024年）报道，仅在2024年，美国的政治广告支出将达到创纪录的159亿美元，比2019-2020年选举周期增长超过30%。美国的政治广告市场已经如此庞大，预计在明年将成为全球第十大市场，超越整个澳大利亚。
政治活动中特定广告质量挑战
虽然政治广告可能有利可图，但我们从客户那里了解到它面临一些特定挑战。
像所有广告一样，政治广告需要遵循广播公司和出版商的通常准则和规格。然而，它们可能包含虚假、煽动性或不当的信息，这使得审查和确定最终呈现给用户的广告信息变得尤为重要。
Advalidation如何提供帮助？
Advalidation通过生成广告自身任何问题的综合报告（包括文件质量、大小、音量、跟踪供应商等等）来协助初始审批过程，同时简化了大量广告的预览过程，便于“镜面观察”审批流程。
或许更重要的是，Advalidation可以在整个广告活动期间持续测试广告是否有任何更改。因此，如果广告商或机构在循环中增加新的创意、增加新的跟踪像素或对广告进行任何其他重大更改，出版商和广播公司会得到警告并可以采取行动，以确保广告活动保持合规。在Advalidation应用程序中会显示警报（如下所示），用户也会通过电子邮件接收这些警报。
联系我们，了解全球一些最大的出版商和广播公司如何应对政治广告带来的挑战和机遇。我们可以演示平台，让您了解其他公司的做法，从我们的经验中学习，看到实际操作情况。
想提升您的工作流吗？我们正在提供Advalidation监控功能的免费试用，不要错过。
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保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
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Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。