24 sept 2020
¿Qué significa realmente Programático y podría eso hacer que te despidan?
Mira a Jason Trout, nuestro Director Oficial Digital, descifrar el marketing programático en IAB Colombia
Author
Esto fue publicado originalmente en el sitio web de Peach. Descubra más sobre el cambio de marca de Peach a Cape.io.
En vivo desde su ático con un fabuloso papel tapiz de flamencos, Jason Trout, nuestro Director Digital, discute la importancia del marketing programático y dónde se puede mejorar para IAB Colombia.
Puntos clave de su presentación incluyen:
¿Qué significa realmente el marketing programático?
¿Están los mercadólogos diferenciando lo suficiente sus creatividades para utilizar la hipersegmentación?
¿Cuáles son las posibles brechas que impiden a los mercadólogos lograr un marketing programático realmente progresivo?
¿Cómo podría el soporte automatizado al ecosistema digital, como Peach, mejorar la capacidad y el éxito de las campañas?
Para obtener más información sobre Activadores para agencias de medios, visite la última publicación del blog.
¿Quieres ver Peach en acción por ti mismo? Solicitar una demo ahora…
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¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.
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Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
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Mantente a la vanguardia
¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.
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Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
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Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
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Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
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Ponte en contacto
Te mostraremos lo que Cape.io puede hacer.
Automatización de Campañas Inteligentes
Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.
Ponte en contacto
Te mostraremos lo que Cape.io puede hacer.
Automatización de Campañas Inteligentes
Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.
Ponte en contacto
Te mostraremos lo que Cape.io puede hacer.
Automatización de Campañas Inteligentes
Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.