Cape.io nomina Javier Campos come Chief Technology Officer del Gruppo

Comunicato stampa: il veterano di AdTech guiderà l'innovazione alimentata dall'IA presso Cape.io

Questo è stato originariamente pubblicato sul sito web di Peach. Scopri di più sul rebranding da Peach a Cape.io.

Londra, 12 giugno 2025 – Peach, leader nella tecnologia di automazione delle campagne, è entusiasta di annunciare la nomina di Javier Campos come Group Chief Technology Officer, con effetto dal 2 giugno 2025. Con un comprovato record di leadership globale in AI, Pubblicità e media, Campos si unisce all'azienda per accelerare la sua visione di trasformare la pubblicità attraverso l'automazione intelligente e ridefinire il modo in cui le catene di valore della produzione e distribuzione per Creatività sono gestite.

“Ci troviamo in un momento cruciale in cui l'innovazione AdTech viene ridefinita dall'intelligenza artificiale”, ha dichiarato Ben Regensburger, CEO di Peach. “L'ingresso di Javier rappresenta un passo avanti significativo nel nostro impegno nel fornire soluzioni all'avanguardia per brand, agenzie e editori a livello mondiale”.

Campos si unisce a Peach con una competenza AI leader del settore, avendo servito recentemente come Chief Information Officer presso Fenestra, dove ha guidato algoritmi programmatici basati su AI e piattaforme di ottimizzazione automatizzate. La sua profonda conoscenza tecnica è integrata da ruoli di consulenza strategica, tra cui il suo lavoro con la Bank of England e l'AI Public-Private Forum della Financial Conduct Authority.

Campos ha costruito un impressionante record in tutto l'ecosistema globale AdTech e media, avendo ricoperto posizioni di leadership tecnologica senior presso Experian DataLabs (EMEA), Kantar-WPP (Global CTO), GroupM-WPP (EMEA CIO) e Havas (CTO). Ha iniziato la sua carriera presso Accenture, stabilendo una base nella trasformazione aziendale che ha informato il suo approccio durante tutta la sua carriera.

Come affermato leader di pensiero nell’AI, Campos ha scritto “Cresci la Tua Azienda con l'AI” (2023) e ha un libro in uscita, “Menti Autonome” previsto per ottobre 2025. Oltre ai suoi ruoli commerciali, contribuisce alla ricerca sulla sicurezza dell'AI presso il Cambridge AI Safety Hub, lavorando per garantire che i protocolli di sicurezza si evolvano insieme ai modelli di AI più avanzati.

“Sono entusiasta di unirmi a un'azienda che non solo abbraccia l'innovazione ma ridefinisce cosa significa far parte dell'ecosistema Creative AdTech”, ha dichiarato Campos. “L'opportunità presso Peach di sfruttare tecnologie AI e dati all'avanguardia mentre si scala un'organizzazione tecnologica ad alte prestazioni è esattamente il tipo di sfida che mi energizza. L'impegno di Peach per l'innovazione e l'eccellenza operativa crea l'ambiente perfetto per fornire risultati trasformazionali.”

Campos si unirà al Comitato Esecutivo di Peach e supervisionerà il team di leadership tecnologica dell'azienda. Vive a Cambridge con sua moglie e quattro figli.

Informazioni su Peach 

Peach è una piattaforma di creazione e gestione delle campagne end-to-end che supporta la pianificazione, la creazione, la validazione fino all'attivazione. Le soluzioni di automazione creativa e consegna di Peach aiutano i marketer a passare dall'idea alla campagna in tempo reale più velocemente che mai, trasformando un processo spesso caotico in un flusso di lavoro globale intelligente, aiutando gli inserzionisti a lanciare campagne ad alto impatto che connettono con il pubblico ovunque, più rapidamente. Da Amsterdam a Tokyo, da Santiago a Sydney, Peach aiuta aziende come Nestlé, Ubisoft, Philips, Hogarth, Sky e Publicis a rimuovere il caos del flusso di lavoro e garantire risultati ogni volta.

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Notizie

Anticipa le tendenze

Sei curioso di scoprire le ultime novità nel marketing e nella pubblicità? Iscriviti alla nostra newsletter mensile Promarketers.

18 mar 2026

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As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

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The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 feb 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

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Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.

Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

11 feb 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

Notizie

Anticipa le tendenze

Sei curioso di scoprire le ultime novità nel marketing e nella pubblicità? Iscriviti alla nostra newsletter mensile Promarketers.

18 mar 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 mar 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 feb 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

26 feb 2026

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Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.

Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

11 feb 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

Contattaci oggi stesso

Vediamo cosa può fare Cape.io.

Automazione Intelligente delle Campagne

Cape.io connette il tuo team, DAM, ad server, DSP, strumenti e altro ancora, così non è necessario strappare e sostituire.

© 2025 Cape.io. Tutti i diritti riservati

Italiano

Contattaci oggi stesso

Vediamo cosa può fare Cape.io.

Automazione Intelligente delle Campagne

Cape.io connette il tuo team, DAM, ad server, DSP, strumenti e altro ancora, così non è necessario strappare e sostituire.

© 2025 Cape.io. Tutti i diritti riservati

Italiano

Contattaci oggi stesso

Vediamo cosa può fare Cape.io.

Automazione Intelligente delle Campagne

Cape.io connette il tuo team, DAM, ad server, DSP, strumenti e altro ancora, così non è necessario strappare e sostituire.

© 2025 Cape.io. Tutti i diritti riservati

Italiano