バウアーメディアが広告検証と協力する
すべての広告が100%品質管理され、キャンペーンの問題から保護されていることを確認します。
これはもともとPeachのウェブサイトに掲載されていました。PeachからCape.ioへのリブランドについて詳しく知る こちら。
広告検証はデジタル広告の品質を高めるために機能し、世界で最も成功したメディア企業の一つであるBauer Mediaとのコラボレーションを発表します。これはBauer Mediaのデジタルクリエイティブ資産の包括的な品質管理ソリューションです。
広告の品質は、消費者が最高の体験を期待し、広告主がパフォーマンスを向上させるために最高品質の広告を望むため、重要性が高まっています。出版社はキャンペーン問題、遅延、そして最も重要な収益損失から彼らを保護する安全ネットとして、品質チェックの基盤として広告検証に依存しています。
広告検証を使用することで、Bauer Mediaはすべての品質チェックプロセスを自動化し、彼らのアクティベーションチームがすべての広告が100％コンプライアンスを満たしていること（例：品質、サイズ、ボリューム、ベンダー、ブロッキング）を正確に確認し、高品質な体験を提供します。
「広告検証は出版社のエコシステム全体で広く受け入れられつつあります」と広告検証の国際営業責任者クリスチャン・ジョーンズ氏は語ります。「広告オペレーションによって、広告オペレーションのために構築された私たちの目標は、さらに合理化し、品質チェックの配送プロセスを自動化することです。私たちの能力を活用することで、Bauer Mediaはこのビジョンをさらに進展させ、業界をより良く機能させます。」
「このコラボレーションはBauer Mediaの普遍的な品質チェックプロセスへのコミットメントを確固たるものにします」とデジタル運用責任者のLauren Howe氏は語ります。「広告キャンペーンがKPIに対して時間通りに実施されることを保証し、チームにより自動化された効率的なプロセスを提供するために、広告検証と共に働くのを楽しみにしています。
このコラボレーションは広告オペレーションにおける重要な進展を示しており、広告検証がBauer Mediaのデジタルワークフローにどのような変革をもたらすかを心待ちにしています。
ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
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流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
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Efficiency without bureaucracy.
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ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
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It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
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Everyone is looking for this balance. Very few get it right.
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。