広告主、アクセスしやすい広告の力を解き放つ
アクセス可能なキャンペーンを通じて包摂性を支持するブランドに参加してください
これは元々Peachのウェブサイトに投稿されたものです。 PeachからCape.ioへのリブランドについて詳しく知る.
アクセシビリティの擁護、なぜそれが重要なのか。
世界人口の16％が重度の障害を経験しています（世界保健機関、障害者のための健康平等に関するグローバルレポート）。このコミュニティの表現はメディアで極めて重要であり、もちろん広告も含まれます。また、多くの潜在的な広告視聴者が、アクセスできないキャンペーンで考慮されていない場合があります。
アクセシブルな広告は幅広い人々に利益をもたらします。障害を持つ人々、第二言語として英語を扱う人々、さらには年齢に関連する聴覚喪失に対処することでも、アクセシブルなキャンペーンは多くのレベルで共鳴します。
しかし、そこで止まりません。研究はまた、字幕付きのコンテンツを見ることが子供の読解力を助けることができると示しています。
国境を越えたインクルージョン
今やクロステリトリーで利用可能になったアドバタイズメントコンテンツは、広告を世界的にインクルーシブにする方向に針を動かしています。
技術的な改善にもかかわらず、広告が完全にインクルーシブになるにはまだ長い道のりがあります。しかし、いくつかの広告主はこれを変えるために前進しています。このコミットメントは彼らをカテゴリリーダーとして際立たせます。
配信の合理化：インクルージョンへの近道
Cape Advanced TVでは、ドラッグ＆ドロップするだけで簡単です。Adtextとのパートナーシップにより、我々は長年にわたりアクセシブルな広告を支援するパイオニアであり、クローズドキャプション、字幕、音声解説を提供しています。
現在、Cape Advanced TVでスクリプトファイルをアップロードできるようにする新機能を展開しています。これにより、ファイルを字幕者に迅速かつ簡単に配信することが可能になります。PDF、DOC、DOCXまたはTXTとしてスクリプトファイルをドラッグ＆ドロップするだけで、Cape Advanced TV内で新しい広告を作成できます。
ワークフローを簡素化し、さらに改善しています。
Cape Advanced TVに留まり、キャプションブックの余計なステップを避けましょう
スクリプトファイルがアップロードされるたびに配信されることで、Adtextが早く始めることができる
注文が確定し、進行のグリーンライトを得たら、広告ファイルがAdtextに直接届けられることを安心してください
アクセシブルな広告は、ブランドとクリエイティブエージェンシーがアクセシビリティを受け入れることにより障壁を破るだけでなく、DEIへの真のコミットメントを示すことによって、双方にとって利益のある状況です。広告主のプロフィールを向上させる変革ステップです。
アクセシブルな広告があなたに何をもたらすことができるか知りたいですか？お問い合わせください, Cape Advanced TVの素晴らしいサポートチームが設定プロセスであなたを導くことを喜びます。
トピックについてさらに掘り下げたいですか？以下にいくつかの素晴らしいリソースがあります…
ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
2026/05/08
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.
2026/04/23
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
2026/03/30
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.
2026/03/18
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.
2026/03/16
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
2026/02/27
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
2026/05/08
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.
2026/04/23
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
2026/03/30
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.
2026/03/18
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.
2026/03/16
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
2026/02/27
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
2026/05/08
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.
2026/04/23
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
2026/03/30
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.
2026/03/18
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.
2026/03/16
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
2026/02/27
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。