Amazon AdvertisingのSizmek広告スイートに直接接続する
“アレクサ…私の広告を配布して” Lolly Mason、当社のAmazon Advertising統合におけるEMEAパートナーシップリード
これは元々Peachのウェブサイトに掲載されたものです。についての詳細は PeachからCape.ioへのリブランドをご覧ください。
Lolly Mason、PeachのEMEAパートナーシップリードが、ユーザーが広告を直接Amazon AdvertisingのSizmek広告スイートに送信できる最新のPeach統合を紹介します。
5月のデジタルローンチでは、ファイルアップロードの自動化、メタデータの保存と転送、Peach経由の広告プラットフォーム用のサポート資産の提供を発表しました。今回はAmazon Advertisingとの取り組みについてお話しできることを楽しみにしています。
これがユーザーにとって何を意味するのでしょうか？
シームレスな資産移行
2つのプラットフォーム間でのファイルの無限アップロードとダウンロードは廃止され、代わりにプロセス全体が完全に自動化されました。また、各広告プラットフォーム用の異なるファイル仕様をアップロードする必要がないため、時間も節約されます。Peachに1つの仕様をアップロードするだけで、その他は私たちが処理します。
新しい統合を活用することで、ブランドや代理店は一度ファイルをPeachにアップロードし、私たちのプラットフォームにアクセスしてAmazon AdvertisingのSizmekクリエイティブ資産ライブラリに広告を直接配布することができます。そして、ボーン！デジタル広告クリエイティブを移行するためのより速く、エラーのない方法ができました。
透明な監査トレイル
広告クリエイティブがAmazon Advertisingに転送される前に、各広告にはシステムで生成された関連する広告IDが付与されます。この広告IDとプレビューURLは自動的にPeachに戻され、透明性と監査トレイルを提供します。
供給チェーンのどこに広告があるのか、もしブロックされている場合はその理由を正確に知ることができます。人々は責任を持ち、エコシステム内で広告を見つけるのに費やされる時間は、広告を完璧な状態にし、最後の障害をクリアすることに集中されます。
近日公開予定の統合の一部
広告エコシステムは大規模な改革が必要であり、Peachでは21世紀にようやく導入することを使命として取り組んでいます。
この旅は5月の製品発表と6月のPeach Developer APIのローンチで本格的に始まりました。この製品は広告業界が内部またはサードパーティのソフトウェアをPeachプラットフォームと統合することを簡単にします。
Amazon AdvertisingのSizmek広告スイート、Googleキャンペーンマネージャー、YouTubeはほんの始まりに過ぎません。ビデオキャンペーンの配信をさらに簡単にするエキサイティングな統合がラインナップされています。しかし今のところ、戦略的計画（または「ザ・ボーイズ」を見ること）など、より重要なことを安心して行えます。
Peachが提供する他の統合について知りたい方は、統合ページを今すぐご覧ください。
この最新の統合についてのプレスリリースはこちらをご覧ください。
ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
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流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
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Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
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ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
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Many global advertisers are chasing the same ideal: scale without losing relevance.
Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.
Everyone is looking for this balance. Very few get it right.
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。