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Ad delivery

What is online TV commercial management?

Ad delivery

What is online TV commercial management?

Ad delivery

What is online TV commercial management?

Zaprojektowane dla wszystkich

In a commercial without subtitles there are people who are left behind. Information that suddenly disappears while watching TV.

Niezależnie od powodu, funkcje dostępności są używane i cenione przez miliony osób. Od napisów po język migowy — Cape.io pomoże Ci sprawić, aby Twoje reklamy były dostępne dla wszystkich.

Zaprojektowane dla wszystkich

In a commercial without subtitles there are people who are left behind. Information that suddenly disappears while watching TV.

Niezależnie od powodu, funkcje dostępności są używane i cenione przez miliony osób. Od napisów po język migowy — Cape.io pomoże Ci sprawić, aby Twoje reklamy były dostępne dla wszystkich.

Zaprojektowane dla wszystkich

Niezależnie od powodu, funkcje dostępności są używane i cenione przez miliony osób. Od napisów po język migowy — Cape.io pomoże Ci sprawić, aby Twoje reklamy były dostępne dla wszystkich.

Today, over 90%*1 of television programs are broadcast with subtitles. However, surprisingly, only 3-5%*2 of television commercials are subtitled. While hearing-impaired people receive information from television "programs," when a TV "commercial" comes on, that source of information is suddenly cut off. Not only that, but I believe subtitles have been a great help in environments where the television cannot be turned on, such as hospital waiting rooms and lunchtime cafeterias.

Why don't you make a commercial that is friendly to everyone?

Why don't you make a commercial that is friendly to everyone?

Why don't you make a commercial that is friendly to everyone?

Today, over 90%*1 of television programs are broadcast with subtitles. However, surprisingly, only 3-5%*2 of television commercials are subtitled. While hearing-impaired people receive information from television "programs," when a TV "commercial" comes on, that source of information is suddenly cut off. Not only that, but I believe subtitles have been a great help in environments where the television cannot be turned on, such as hospital waiting rooms and lunchtime cafeterias.

Why don't you make a commercial that is friendly to everyone?

Why don't you make a commercial that is friendly to everyone?

Why don't you make a commercial that is friendly to everyone?

Today, over 90%*1 of television programs are broadcast with subtitles. However, surprisingly, only 3-5%*2 of television commercials are subtitled. While hearing-impaired people receive information from television "programs," when a TV "commercial" comes on, that source of information is suddenly cut off. Not only that, but I believe subtitles have been a great help in environments where the television cannot be turned on, such as hospital waiting rooms and lunchtime cafeterias.

Why don't you make a commercial that is friendly to everyone?

Why don't you make a commercial that is friendly to everyone?

Why don't you make a commercial that is friendly to everyone?

Jak to działa

Istnieje kilka sposobów, aby uczynić reklamy dostępnymi dla wszystkich.

Jak to działa

Istnieje kilka sposobów, aby uczynić reklamy dostępnymi dla wszystkich.

Jak to działa

Istnieje kilka sposobów, aby uczynić reklamy dostępnymi dla wszystkich.

Audiodeskrypcja (AD)

Usługa włączana przez użytkownika, która opisuje treści wizualne i przedstawia ważne szczegóły, których nie da się zrozumieć wyłącznie ze ścieżki dźwiękowej — przeznaczona dla osób niewidomych i słabowidzących.

Audiodeskrypcja (AD)

Usługa włączana przez użytkownika, która opisuje treści wizualne i przedstawia ważne szczegóły, których nie da się zrozumieć wyłącznie ze ścieżki dźwiękowej — przeznaczona dla osób niewidomych i słabowidzących.

Audiodeskrypcja (AD)

Usługa włączana przez użytkownika, która opisuje treści wizualne i przedstawia ważne szczegóły, których nie da się zrozumieć wyłącznie ze ścieżki dźwiękowej — przeznaczona dla osób niewidomych i słabowidzących.

Audio Description (AD)

A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.

Audio Description (AD)

A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.

Audio Description (AD)

A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.

Accessible Transcript

Descriptions of imagery accessed via screen readers for when audio description isn't available.

Accessible Transcript

Descriptions of imagery accessed via screen readers for when audio description isn't available.

Accessible Transcript

Descriptions of imagery accessed via screen readers for when audio description isn't available.

Sign Interpretation

Interpretation of spoken language into sign language, for deaf people via an on-screen interpreter.

Sign Interpretation

Interpretation of spoken language into sign language, for deaf people via an on-screen interpreter.

Sign Interpretation

Interpretation of spoken language into sign language, for deaf people via an on-screen interpreter.

Świat, w którym każda kampania jest tak sprytna jak pomysł, który ją napędza.

Branża reklamowa utknęła w miejscu. Świetne pomysły spowalniają złożone procesy, ręczne blokady i chaotyczna przepaść między kreacją a mediami.

Świat, w którym każda kampania jest tak sprytna jak pomysł, który ją napędza.

Branża reklamowa utknęła w miejscu. Świetne pomysły spowalniają złożone procesy, ręczne blokady i chaotyczna przepaść między kreacją a mediami.

Świat, w którym każda kampania jest tak sprytna jak pomysł, który ją napędza.

Branża reklamowa utknęła w miejscu. Świetne pomysły spowalniają złożone procesy, ręczne blokady i chaotyczna przepaść między kreacją a mediami.

News

Stay ahead of the curve

Curious about the latest in marketing and advertising?
Subscribe to our monthly Promarketers newsletter.

11 lut 2026

Press Release: European Programmatic TV Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 lut 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 sty 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 gru 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 gru 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 gru 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

News

Stay ahead of the curve

Curious about the latest in marketing and advertising?
Subscribe to our monthly Promarketers newsletter.

11 lut 2026

Press Release: European Programmatic TV Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 lut 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 sty 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 gru 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 gru 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 gru 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

News

Stay ahead of the curve

Curious about the latest in marketing and advertising?
Subscribe to our monthly Promarketers newsletter.

11 lut 2026

Press Release: European Programmatic TV Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 lut 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 sty 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 gru 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 gru 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 gru 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

Skontaktuj się

Pokażemy Ci, co Cape.io może zrobić.

Intelligent Campaign Automation

Cape.io łączy się z Twoim DAM, serwerami reklam, DSP, narzędziami do zarządzania przepływem pracy i nie tylko, więc nie musisz wymieniać ani zastępować.

© 2025 Cape.io. Wszelkie prawa zastrzeżone

Polski

Skontaktuj się

Pokażemy Ci, co Cape.io może zrobić.

Intelligent Campaign Automation

Cape.io łączy się z Twoim DAM, serwerami reklam, DSP, narzędziami do zarządzania przepływem pracy i nie tylko, więc nie musisz wymieniać ani zastępować.

© 2025 Cape.io. Wszelkie prawa zastrzeżone

Polski

Skontaktuj się

Pokażemy Ci, co Cape.io może zrobić.

Intelligent Campaign Automation

Cape.io łączy się z Twoim DAM, serwerami reklam, DSP, narzędziami do zarządzania przepływem pracy i nie tylko, więc nie musisz wymieniać ani zastępować.

© 2025 Cape.io. Wszelkie prawa zastrzeżone

Polski