North America
CC: Mandatory in Canada and available in US
UK & Ireland
CC: Approx 20% of UK TV ads have captions
AD: Well established with broadcasters, but not common
France
CC: Common with 15% of TV ads in France, including L’Oréal and Ferrero
AD: Relatively new and is currently supported by only TF1, M6, L’Équipe, IV, NRJ and Canal+
Italy
CC: Accepted by Mediaset and Sky
Spain
CC: Mandatory on government and pharmaceutical TV advertising
LATAM: Brazil
CC: Mandatory for all TV ads in Brazil
AD: Growing adoption for TV ads in Brazil
Signing: Can provide on demand for TV ads
APAC: ANZ & Japan
CC: Accepted and produced for both linear and BVOD
Automação de campanhas multicanais
Descubra as soluções da Cape.io para simplificar, automatizar e dimensionar facilmente suas campanhas multicanais.
