2024年3月6日
广告主，释放可访问广告的力量
加入那些通过无障碍活动倡导包容性的品牌
这篇文章最初发布于Peach网站。了解更多关于 从Peach到Cape.io的品牌重塑的信息。
倡导可及性，为什么它很重要。
世界卫生组织《全球残疾人健康公平报告》显示，全球有16%的人口经历重大残疾。这个群体在媒体中的代表性至关重要，当然包括广告。此外，还有大量潜在广告观众在无障碍的广告活动中没有得到照顾。
无障碍广告惠及多种人群；从残疾人士，那些以英语为第二语言的人群，甚至解决与年龄相关的听力损失，无障碍广告活动在多个层面产生共鸣。
但这并不仅限于此。研究还表明，观看带字幕的内容可以帮助孩子的阅读技能。
超越边界的包容性
如今跨地域可用的无障碍服务，通过使广告内容对所有人可用，正在推动广告朝着全球包容性方向发展。
尽管技术有进步，广告在实现全面包容性方面仍有很长的路要走。然而，一些广告主正在积极推动变革。这一承诺使他们成为类别领导者。
简化投放：通往包容性的捷径
使用Cape Advanced TV，只需简单的拖放操作。与Adtext合作，多年来我们一直是支持无障碍广告的先锋，通过我们的集成——提供隐藏字幕、字幕和音频描述。
我们目前正在推出一项新功能，使在Cape Advanced TV中上传剧本文件成为可能。这将支持更快速和更简单的文件提交给字幕人员。只需在Cape Advanced TV创建新广告时将您的剧本文件拖放为PDF、DOC、DOCX或TXT即可。
我们更进一步，简化流程，使其流畅度更佳。
留在Cape Advanced TV，避免额外步骤预订字幕服务
剧本文件一上传Adtext就能开始，节省时间
确保您的广告文件一旦下单并获得批准，即直接送达Adtext，安心无忧
无障碍广告是双赢局面。拥抱可及性的品牌和创意机构不仅打破障碍，同时也展示对DEI的真诚承诺。这是提升广告商形象的变革性步骤。
想知道无障碍广告能为您做些什么？联系我们我们在Cape Advanced TV的优秀支持团队，他们很乐意引导您完成设置过程。
想更深入了解这个话题？这里有更多优质资源……
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。