2025年9月25日

Peach 现已更名为 Cape.io

关于品牌重塑,你需要知道的一切

Cape.io和图片

今天,我们非常高兴地宣布一个重要的进展:Peach 正式更名为 Cape.io

这不仅仅是一次更名:这是广告迈向更快、更智能未来的开始。Cape.io 是首个 智能广告活动自动化平台,将创意制作、合规检查和媒体分发整合到一个无缝的工作流中。

有哪些新变化?

我们更新了愿景,并带来了强大的新功能。例如,我们的 AI 驱动的合规检查,可确保你的广告轻松符合全球广告法规,还有更多新亮点等你发现。

工作原理

Cape.io 覆盖整个广告活动生命周期,适用于 CTV、社交媒体、数字媒体和线性电视。

  • 计划 (Plan): 创建全渠道简报和广告活动,加快上线速度。

  • 创作 (Create): 在 AI 的辅助下,为 CTV、社交、展示和视频快速设计和扩展广告。

  • 验证 (Validate): 每个素材都经过 QA 检查,确保合规并准备好发布。

  • 投放 (Activate): 从 CTV 到社交媒体,即刻分发和发布广告活动。

三大解决方案,全面升级你的广告活动

创意自动化 (Creative Automation)

让广告从制作到发布更智能。更快地批量创建和投放高质量、符合品牌的广告。AI 帮助进行设计、翻译、测试和优化,基于角色的工作流让团队保持高效协同。

高级电视 (Advanced TV)

为 CTV 和线性电视提供广告投放、处理和格式转换。自动适配每个播出方和平台的要求,内置世界级 QC 和全程透明。

验证 (Validation)

更快上线,更安心。AI 驱动的合规检查、自动化的预检 QA 和带审计记录的审批,确保每条广告都安全、合规、随时可投放。

合规检查全新上线

无论你是广告主、代理商、媒体还是平台,如今全球范围内的规则越来越多,遵守起来也越来越复杂,一旦出错将带来严重后果。你可能已经见过相关报道:广告被禁播、撤回或公开批评。

Cape.io 的 AI 驱动合规检查 可帮助你提前应对,通过检查广告(脚本、分镜、视频)是否符合最新规则和标准。及早发现问题,避免冗长的审核流程,让广告活动更快上线。阅读更多关于合规检查的信息…

哪些保持不变?

你今天依赖的一切,包括使用的功能和合作的团队,都保持不变。作为品牌重塑的一部分,我们简化了产品名称,以便提供更一体化的体验:

  • Peach Connect 现为 Cape Advanced TV

  • Cape 产品 现为 Cape Creative Automation

  • Peach Go 现为 Cape Check & Go

  • Advalidation 现为 Cape Ad Validation

  • Peach Classic 现为 Cape Classic

一切都会像你熟悉的那样运作,只是接下来几天会有一些小的调整。你的登录信息不会改变,你仍会与同样值得信赖的团队和熟悉的功能一起工作。如有疑问?请查看用户 FAQ、联系我们或咨询你的客户经理。

想了解更多?

阅读 Ben Regensburger 关于此次品牌重塑战略的见解,或访问我们的全新官网。获取最新动态,请关注我们的 LinkedInInstagram

如果你对品牌重塑、新功能或它们如何影响当前工作流有任何疑问,请随时联系我们 —— 我们随时为你提供帮助。

Tags

新闻

保持领先地位

对市场营销和广告的最新动态感到好奇吗? 订阅我们的每月《专业营销者》通讯。

2026年2月4日

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

2026年1月9日

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

2025年12月4日

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2025年12月2日

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

2025年12月1日

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

2025年11月3日

无声的革命:为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者

第四频道广告无障碍准则2026:强制字幕和英国广告标准。

新闻

保持领先地位

对市场营销和广告的最新动态感到好奇吗? 订阅我们的每月《专业营销者》通讯。

2026年2月4日

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

2026年1月9日

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

2025年12月4日

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2025年12月2日

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

2025年12月1日

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

2025年11月3日

无声的革命:为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者

第四频道广告无障碍准则2026:强制字幕和英国广告标准。

新闻

保持领先地位

对市场营销和广告的最新动态感到好奇吗? 订阅我们的每月《专业营销者》通讯。

2026年2月4日

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

2026年1月9日

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

2025年12月4日

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2025年12月2日

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

2025年12月1日

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

2025年11月3日

无声的革命:为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者

第四频道广告无障碍准则2026:强制字幕和英国广告标准。

联系我们

让我们向您展示 Cape.io 可以做什么。

Intelligent Campaign Automation

Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。

© 2025 Cape.io。版权所有

中文

联系我们

让我们向您展示 Cape.io 可以做什么。

Intelligent Campaign Automation

Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。

© 2025 Cape.io。版权所有

中文

联系我们

让我们向您展示 Cape.io 可以做什么。

Intelligent Campaign Automation

Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。

© 2025 Cape.io。版权所有

中文