2020年2月24日

新闻稿:ProSiebenSat.1的Ben Regensburger加盟视频广告平台公司Peach,担任首席执行官

Peach,这个将创意与全球媒体连接的视频广告平台,今天宣布任命ProSiebenSat.1子公司SevenOne Media的常务董事Ben Regensburger为首席执行官。

这篇文章最初发布于Peach网站。了解更多关于 从Peach到Cape.io的品牌重塑的信息。

伦敦,2020年2月25日:Peach是一个视频广告平台,将创意作品与全球媒体连接起来,今天宣布任命ProSieben Sat.1子公司SevenOne Media的总经理Ben Regensburger为CEO。Ben将利用他在数字和线性视频领域的丰富经验,继续推动Peach的产品发展,带来新的优势以提升广告客户和代理公司的视频广告活动。

Peach成立于1996年,几乎所有全球广告主,如联合利华、欧莱雅和环球影业,都使用Peach将他们的创意作品传递给观众,大多数主要经济体的每个广播公司每天都依赖Peach。通过其基于云的软件平台,Peach彻底改变了线性、广播视频的行业工作流程,将繁琐的手动任务替换为自动化流程,提供效率、可见性和安全性。现在Peach将同样的优势带给数字视频,从而能够在任何时间、任何地点、任何屏幕上投放。

Regensburger在媒体和广告行业拥有超过30年的经验,最近自2018年7月以来担任SevenOne Media的总经理。在此期间,他领导了媒体产品和平台团队,为ProSieben Sat.1开发和管理所有广告产品,以提供重新设计的广告产品组合,促进了数字广告收入的强劲增长。他还曾在Google、DoubleClick、Lycos Europe和宝洁公司担任高级职务。

Regensburger将于5月1日正式开始担任CEO职务,他将接替自2006年以来担任Peach CEO的Simon Cox。在Cox担任CEO期间,他帮助广告技术公司从30人发展到250人,并在30个国家和各大洲运营。Cox将继续留任Peach,以确保顺利交接给Ben,并继续担任股东。

Peach董事会主席Richard Segal在任命中说:“我们很高兴欢迎Ben Regensburger成为新的CEO。在Ben身上,我们找到了具备经验、专业知识和文化契合的人,他将继续带领公司前进。特别是,我相信在Ben的领导下,Peach在数字领域的持续拓展将会取得巨大的成功,并且我们很高兴Ben选择成为我们下一个阶段的一部分。我们非常期待他的经验为视频广告行业带来更多好处。”

即将上任的CEO Ben Regensburger说:“Peach是一个令人印象深刻的企业,具有高效文化和行业最高标准的跨平台广告投放能力。在跨平台导航全球广告环境时,品牌和代理公司需要感到放心,这也解释了为什么全球几乎所有主要品牌和广播公司每天都使用Peach。我期待着继续这一增长和成功,特别是扩大Peach的数字足迹。”

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照片 © Jens Braune del Angel

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让我们向您展示 Cape.io 可以做什么。

Intelligent Campaign Automation

Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。

© 2025 Cape.io。版权所有

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