2023年6月29日
融合电视和连接电视：有什么区别？
是不是很困惑？这里是融合电视和连接电视（又名 Connected TV）的区别。
Author
Cape.io
最初发布于Peach网站。了解有关 从Peach到Cape.io的品牌重塑的更多信息。
融合电视和连接电视（也称为Connected TV）——我们在Peach这里一直在谈论它们，但无疑令人困惑。我们自己可能也会混淆（有时）。
虽然它们听起来相似，但这两个概念之间确实存在显著差异。以下是每个的解释：
连接电视 (Connected TV)
连接电视（有时称为融合电视）是指连接到互联网的电视或电视设备，使用户能够直接在他们的电视屏幕上访问在线内容和流媒体服务。连接电视可以是具有内置互联网连接的智能电视，或与外部设备（如流媒体盒子和棒：Apple TV、Amazon Fire TV、Roku等）或提供互联网访问和流媒体功能的游戏机（Playstation、XBox）配对的传统电视。
连接电视让人们可以访问Netflix、Hulu、Amazon Prime Video、YouTube和其他流媒体服务，扩展了传统线性电视和有线频道之外的观影选项。
融合电视
另一方面，融合电视是一个更广泛的概念，它将传统的线性电视（广播和有线）与数字和流媒体内容结合在一起。它代表了各种电视分发平台和技术的融合，形成了单一的、集成的观影体验。融合电视涉及广播、有线、卫星和流媒体服务的融合，以提供无缝访问来自多个来源的直播线性电视频道和点播内容。它旨在将不同的内容来源和传输方式统一为一致的用户体验。
总之，连接电视（Connected TV）专注于电视的互联网连接性和流媒体在线内容的能力，而融合电视是一个更广泛的概念，其中传统的线性电视频道与流媒体服务和其他数字内容来源整合，为用户提供统一的体验。
您可以阅读更多关于融合电视的信息，来自Peach的产品负责人Joe Hollywood的文章《融合电视虽复杂但充满机遇》。
联系我们以了解更多关于我们如何努力使广告在连接电视和融合电视上更好地发挥作用的信息。
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保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。