2021年9月22日
如何将您的广告投放到 Sky 的 Adsmart
所以你正在制作一个广告。接下来是什么？
这篇文章最初发布在 Peach 网站上。了解更多关于 Peach 更名为 Cape.io 的信息。
Sky 的 AdSmart 在英国，已经让许多小企业能够接触到更多观众，这些企业在2014年之前由于无法支付费用而无法在电视上展示他们的广告。AdSmart 允许广告商真正细分他们的电视观众，无论是家庭位置、人口统计或构成。细致的细分不仅使电视广告更加实惠，而且更加有效。
然而，第一次在电视上投放广告不仅令人兴奋，而且非常令人生畏。因为在 Sky 的 AdSmart 预订广告位只是第一步，现在还有许多其他事情需要完成和最终确定，以便您可以坐下来在客厅观看您的广告播放。
为了您的方便，并且去除不可避免的谷歌搜索洞，我们列出了明确的指南，告诉您下一步需要做什么：
Clearcast 批准
在英国，广播公司不允许播放误导性、有害或冒犯性的广告。因此，在广告播出之前，必须由 Clearcast 根据英国广播广告规范（BCAP 规范）进行检查，以确定允许和不允许的内容。此过程至少需要一周，有时会根据产品和声称需要几周时间。如果没有 Clearcast 批准，您的商业广告将无法播出，您可能会错过播放时间。创建一个 Clearcast 账户以开始。
广告分发
Sky 要求内容通过认可的分发商进行交付。这确保内容以正确的格式、附有必要的元数据到达，并会以最佳质量进行传输。
这正是 Peach 体现价值的地方。过去25年来，我们一直在设立标准，确保您的广告能够以完美的画质到达。我们知道我们正在做什么，所以您可以放心，当广告到了我们手中，所有的努力终于完成了。
如果您想看到 Peach 如何将您的广告传送到 AdSmart，立即联系我们以获取演示。
提供帮助
我们理解第一次发送活动可能会有点压迫。所以，我们友好的专家团队可以减轻您首次活动的压力，并指导您完成流程。发送邮件至 account.management@peach.me 今天获取管理您的活动的报价。
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保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
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Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。