2023年2月9日
听起来不错：如何在您的广告中利用动态音频的力量
动态音频广告：5种个性化和增强您的活动的方法
随着品牌寻找更深层次的互动和更高的影响力，动态音频广告正在成为一种强大的工具。与静态格式不同，动态音频可以让营销人员提供个性化、互动的声音体验，针对环境、位置、行为等进行定制。
无论您是在智能音箱、播客或流媒体平台上启动活动，动态音频都会为您的策略增添个性化的沉浸层。有了Cape，管理和扩展这种复杂性变得简单。
以下是动态音频在现代广告中的五个突出应用，以及Cape如何帮助它们实现。
1. 个性化音频广告
个性化驱动性能，动态音频在这方面表现出色。品牌可以根据以下因素生成高度相关的音频变化：
时间（例如，“早上好，这是今天的优惠...”）
位置（提到听众的城市或附近的商店）
用户行为（根据过去的互动定制信息）
Cape使您能够在一个环境中管理和自动化这些个性化的变化。
2. 互动音频广告
让您的音频内容变得双向互动。通过语音激活功能，如：
测验和投票
用于潜在客户生成的调查
“选择你的路径”音频旅程
您可以将被动聆听转变为主动参与。Cape支持的活动逻辑在集成这些互动元素的同时保持品牌一致性。
3. 实时音频调整
动态音频可以实时调整以优化用户体验。这包括：
音量调整依据时间
内容切换基于互动（例如，跳过触发替代消息）
条件消息基于活动触发器或环境因素
Cape的自动化工具允许灵活的活动规则，确保您的音频动态调整而无需人工干预。
4. 无缝平台集成
采用全渠道策略？动态音频可以嵌入到：
移动应用体验
播客广告位
智能音箱互动
网站和应用内环境
Cape将所有您的资产，视觉和音频，整合到一个工作流程中，这样您可以在每个接触点同步管理创意和发布。
5. 与新兴技术增强
动态音频与如下技术结合时将更加强大：
AR/VR环境用于沉浸式讲故事
地理位置工具用于近距离定位
实时数据源用于动态内容注入（例如，基于天气的音频版本）
Cape支持功能丰富的活动，将视觉、音频和互动资产结合在一起，全由数据驱动。
在一个统一的工作流程中管理动态音频与Cape
Cape使您可以轻松管理、存储和激活直接在您的全渠道活动中使用的音频资产。借助于资产管理、动态逻辑、源集成和发布的集中化工具，您可以将高效的音频引入任何活动，而无需处理复杂性。
提高参与度。改善定位。提供更具沉浸感的体验。
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新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.
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Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
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Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
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Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。