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来自全球顶级发行商和广播公司的最新广告验证数据表明，14% 的广告在活动中期会被更改。这是一个巨大的数量，可能会导致显著的负面影响。
广告验证帮助广播公司和发行商放心投放广告，包括全球前 20 名中的 6 名（根据 Comscore* 测量）。
该平台的活动监控功能会检查创意在运行期间是否已更新或更改。广告验证会在问题出现之时提醒您，而不是在活动结束时发现问题，以便您立即采取行动并保持合规。
检测到的问题包括：
创意更换为未经批准的创意
目标网页更改
已添加不合规的跟踪像素
监控标签更改为限制标签
视频时长更改
以及更多…
这些问题导致用户体验不佳以及潜在的报告差异。没有这种严格的活动测试，您可能会因为试图“补救”那些本可以避免或快速处理的错误而损失收入。
我们的使用情况分析显示，14% 的活跃监控的活动至少经历了一次变更，这通常是由于初始测试后检测到新创意被添加。因此，即使发行商或广播公司最初批准了一个创意版本，但后来仍被替换为新的未经批准的版本。
但为什么这值得关注呢？
这些更改让广播公司和发行商难以掌握正在运行的广告活动的全貌。为了保护广播公司和广告商的声誉，确保广告合规、清晰且格式良好是必不可少的。
尤其是在处理敏感广告时，这一点显得尤为重要，特别是那些受到特定法规约束的广告。制药广告、针对儿童的内容以及政治和宗教内容尤其不能在活动中途引入新跟踪器或创意更换，因此需要对任何更新或更改的创意进行合规审查。
另一个关注点是广告商 KPI 的达成需求。一个最初轻量且符合可见性要求的创意可能被更改为较重，且可见性较低的版本。通过监控功能，这些不一致及时被突出显示，从而得以避免。
已经是广告验证用户？
每月，广告验证对超过 500,000 个广告进行扫描。只需上传广告资产，平台即可根据广告规格检查问题，包括 IAB 的规格及其他许多标准。
只需 60 秒，便可提供准确的质量控制结果，为广告运营团队带来巨大效率和信心，这得益于其卓越的功能，如监控功能。
了解更多关于设置监控功能的信息，它将为您提供整个广告活动生命周期中创意的安全性、合规性和正确格式的安心保障。
您可以阅读更多关于广告验证的信息…
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保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
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The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
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Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。