创意 studio
您的高性能内容引擎
从智能 templates 到制胜广告
基于智能的模块化模板进行构建,在保证品牌一致性的同时实现无限的变化。我们的引擎可自动适应任何渠道,让您的团队能够专注于策略,而不是重复的制作任务。
真正的 omnichannel 制作
从单一事实源生成所有资产。超越仅限社交媒体工具的限制,为展示广告 (HTML5)、社交媒体、视频 (MP4)、DOOH、印刷 (PDF) 等提供像素级完美的输出。
将数据转化为收入
连接产品目录、audience data、定价和地理位置 feeds,实现真正的 1:1 个性化。我们直观的 feed mapping 能将您的数据转化为动态、高度相关的广告,有效应对创意疲劳,提升 ROAS。

创意 studio
您的高性能内容引擎
从智能 templates 到制胜广告
基于智能的模块化模板进行构建,在保证品牌一致性的同时实现无限的变化。我们的引擎可自动适应任何渠道,让您的团队能够专注于策略,而不是重复的制作任务。
真正的 omnichannel 制作
从单一事实源生成所有资产。超越仅限社交媒体工具的限制,为展示广告 (HTML5)、社交媒体、视频 (MP4)、DOOH、印刷 (PDF) 等提供像素级完美的输出。
将数据转化为收入
连接产品目录、audience data、定价和地理位置 feeds,实现真正的 1:1 个性化。我们直观的 feed mapping 能将您的数据转化为动态、高度相关的广告,有效应对创意疲劳,提升 ROAS。

自动发布
快速精准地 Launch
一键跨渠道 activation
消除重复性 ad ops。Cape.io 让您可以直接从平台将广告系列同时发布到 10 多个平台上——包括 Meta、Google、TikTok 和展示广告 DSP。以更聪明、更快速和规模化的方式进行启动。
保持实时的 campaign 相关性
利用实时数据源自动刷新您的 marketing campaign。当价格变动或库存更新时,您的广告会实时调整。无需持续的手动干预,即可保持您的 campaign 新鲜且高效。

协作
完全掌控 workflow:满怀信心地进行工作协作
集中化广告活动运营
统一您的整个创意 workflow,从最初的 brief 到最终的部署。将零散的工具和混乱的电子邮件链替换为一个统一的平台,让 plan、production 和 review 无缝进行。
品牌 governance
通过简化审批流、基于角色的权限和自动化的合规检查,保护您的创意完整性。无论由谁创建,确保每条广告在发布前都100%符合品牌形象并做好投放准备。
无缝的生态系统 integration
Cape.io 致力于与您的技术栈协同工作,而非相互冲突。通过对设计工具(Figma、Adobe)、数据馈送以及 ad 平台的原生集成,您可以在不中断现有工作流的情况下,提升现有的工作效率。

协作
完全掌控 workflow:满怀信心地进行工作协作
集中化广告活动运营
统一您的整个创意 workflow,从最初的 brief 到最终的部署。将零散的工具和混乱的电子邮件链替换为一个统一的平台,让 plan、production 和 review 无缝进行。
品牌 governance
通过简化审批流、基于角色的权限和自动化的合规检查,保护您的创意完整性。无论由谁创建,确保每条广告在发布前都100%符合品牌形象并做好投放准备。
无缝的生态系统 integration
Cape.io 致力于与您的技术栈协同工作,而非相互冲突。通过对设计工具(Figma、Adobe)、数据馈送以及 ad 平台的原生集成,您可以在不中断现有工作流的情况下,提升现有的工作效率。

交互式演示

Finally!
As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

Gary Szabo
创始人
Ubisoft
Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

Bailey Gutierrez
全球品牌运营总监
KLM
Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

Joep Coopmans
Concept and Campaign Marketing 负责人
PHD Italy
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

Francesco Laouiti
高级数字化绩效经理
Paramount Pictures
Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

Melanie Knox
执行董事
Unilever
Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.
Digital marketing team
Amplifon
Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.
Digital marketing team
Ubisoft
Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

Katherine Bamford
高级经理,全球 Brand Creative 运营
Ubisoft
I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

Katherine Bamford
高级经理,全球 Brand Creative 运营
Basic-Fit
Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

Erica van Vonderen - Hahn
市场与电子商务总监
KNVB
Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

Maarten de Backer
项目主管
Wehkamp
Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

Leontien Boere
数字化 Marketeer
HEMA
This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

Leontien Boere
Channel Marketeer
Proximus
We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

Bram de Lausnay
Marketing Automation and Innovation Manager
JustEatTakeaway.com
We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

Yannick Kant
Global Lead
Basic-Fit
We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

Roddy van der Maat
Lead Content Marketing
Ubisoft
We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

Kadee Escobedo
全球 Brand 项目经理
Virgin Media
We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

TJ Carroll
数字化 Lead, Virgin Media Television
Philips Global
We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

Edwin Driehuijs
Product Owner Audience Activation
The PPC
We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

Ben Nicholls
CEO
New York Pizza
With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

Robert de Zeeuw
FCB Inferno
‘Superb service and friendly customer service.’
Cairo Silva
商务事务负责人
Finally!
As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

Gary Szabo
创始人
Ubisoft
Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

Bailey Gutierrez
全球品牌运营总监
KLM
Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

Joep Coopmans
Concept and Campaign Marketing 负责人
PHD Italy
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

Francesco Laouiti
高级数字化绩效经理
Paramount Pictures
Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

Melanie Knox
执行董事
Unilever
Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.
Digital marketing team
Amplifon
Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.
Digital marketing team
Ubisoft
Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

Katherine Bamford
高级经理,全球 Brand Creative 运营
Ubisoft
I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

Katherine Bamford
高级经理,全球 Brand Creative 运营
Basic-Fit
Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

Erica van Vonderen - Hahn
市场与电子商务总监
KNVB
Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

Maarten de Backer
项目主管
Wehkamp
Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

Leontien Boere
数字化 Marketeer
HEMA
This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

Leontien Boere
Channel Marketeer
Proximus
We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

Bram de Lausnay
Marketing Automation and Innovation Manager
JustEatTakeaway.com
We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

Yannick Kant
Global Lead
Basic-Fit
We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

Roddy van der Maat
Lead Content Marketing
Ubisoft
We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

Kadee Escobedo
全球 Brand 项目经理
Virgin Media
We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

TJ Carroll
数字化 Lead, Virgin Media Television
Philips Global
We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

Edwin Driehuijs
Product Owner Audience Activation
The PPC
We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

Ben Nicholls
CEO
New York Pizza
With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

Robert de Zeeuw
FCB Inferno
‘Superb service and friendly customer service.’
Cairo Silva
商务事务负责人
Finally!
As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

Gary Szabo
创始人
Ubisoft
Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

Bailey Gutierrez
全球品牌运营总监
KLM
Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

Joep Coopmans
Concept and Campaign Marketing 负责人
PHD Italy
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

Francesco Laouiti
高级数字化绩效经理
Paramount Pictures
Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

Melanie Knox
执行董事
Unilever
Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.
Digital marketing team
Amplifon
Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.
Digital marketing team
Ubisoft
Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

Katherine Bamford
高级经理,全球 Brand Creative 运营
Ubisoft
I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

Katherine Bamford
高级经理,全球 Brand Creative 运营
Basic-Fit
Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

Erica van Vonderen - Hahn
市场与电子商务总监
KNVB
Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

Maarten de Backer
项目主管
Wehkamp
Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

Leontien Boere
数字化 Marketeer
HEMA
This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

Leontien Boere
Channel Marketeer
Proximus
We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

Bram de Lausnay
Marketing Automation and Innovation Manager
JustEatTakeaway.com
We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

Yannick Kant
Global Lead
Basic-Fit
We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

Roddy van der Maat
Lead Content Marketing
Ubisoft
We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

Kadee Escobedo
全球 Brand 项目经理
Virgin Media
We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

TJ Carroll
数字化 Lead, Virgin Media Television
Philips Global
We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

Edwin Driehuijs
Product Owner Audience Activation
The PPC
We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

Ben Nicholls
CEO
New York Pizza
With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

Robert de Zeeuw
FCB Inferno
‘Superb service and friendly customer service.’
Cairo Silva
商务事务负责人
跨渠道营销活动自动化
了解 Cape.io 的解决方案,轻松简化、自动化并扩展您的跨渠道营销活动。
探索相关解决方案。
借助专为消除阻碍而设计的解决方案,提升你的工作流程,让你的营销活动在各个渠道间无缝运行。
跨渠道营销活动自动化
了解 Cape.io 的解决方案,轻松简化、自动化并扩展您的跨渠道营销活动。
探索相关解决方案。
借助专为消除阻碍而设计的解决方案,提升你的工作流程,让你的营销活动在各个渠道间无缝运行。
新闻
趋势前沿
想了解市场营销和广告领域的最新动态吗?欢迎订阅我们的 Promarketers 月度简报。

2026年6月12日
Cape.io 在创意广告技术概述中被评为代表性服务商,展现了其在不断演变的市场趋势中的行业地位
全新的行业概述详细阐述了推动 B2C 企业营销人员走向创意与媒体融合(creative-media singularity)的运营动力

2026年6月2日
新现实:没有 FIFA 权益的足球营销
2026年世界杯(World Cup)正逐渐成为这十年中最大的广告契机之一。但对于希望借势足球热潮 obst 品牌而言,“足球灵感”与“侵犯FIFA权益”之间的界限从未如此模糊。从非官方赞助商的营销活动,到酒精和博彩促销,监管机构和权利持有人都在密切关注。在今年夏天推出足球主题营销活动之前,营销人员需要了解以下几点。

2026年5月26日
企业实际上是如何采用 agentic AI 的
向 agentic AI 的转变并不像大多数厂商描述的那样。企业并不会在某个瞬间突然抛弃他们的 AI wrappers 并全力投入到完整的 agent 编排中。相反,他们正在逐步过渡,在一个团队中测试 frameworks,同时保持另一个团队的生产系统稳定。

2026年5月26日
监管环境下的 Real-time ads
深入了解美国 gambling & sports betting 广告面临的真实挑战

2026年5月8日
巴西 votes。Cape.io 已经知道了这意味着什么意思。
Cape.io 已经为巴西的四届大选提供了技术支持,管理着 500 个频道和 1.55 亿选民。以下是我们的具体做法。

2026年4月23日
Agentic AI、AI wrappers 还是 custom AI:如何选择你的路径
你即将在一项 AI 计划上投入 50 万美元。现在有 3 个方案摆在桌面上,它们将带你走向截然不同的结局。选错了,18 个月后你就得推倒重来;选对了,你将拥有一个可扩展、维护成本更低且能真正兑现高管承诺的系统。这三个选择分别是:封装现有的 AI models、从头构建定制化的 AI solutions,或者采用 agentic 路线。大多数团队在深陷错误的选择之前,根本无法看清真正的权衡利弊。

2026年3月30日
在广告中使 AI 落地运营:为什么它必须是嵌入式的,而非外挂式的
在广告中落地 AI,绝不仅仅是往你的现有技术栈中叠加一个新的工具。它是要将智能深度嵌入到主导创意生产、合规审核以及内容交付的系统里,从而在不增加运营摩擦的情况下实现规模化自动化运作。

2026年3月18日
早餐不能再吃巧克力了?在这个复活节解读全新 LHF 广告规则
随着2026年广告合规要求的演变,英国糖果品牌面临对不健康食品(LHF)广告的新限制。随着1月5日的分水岭政策正式生效,广告质量保证系统必须验证播放时间、投放位置和产品可识别性,以避免在今年复活节期间无法通过 clearance。

2026年3月16日
融合的未来:Cape.io 如何助力维珍媒体电视台在六国橄榄球男子锦标赛期间,打造完全无障碍的广告时段
随着 Channel 4 的闭路字幕指令于 2026 年 3 月生效,Cape.io 与 Virgin Media Television、Omnicom Media Group 以及 VoiceBox 展开合作,在 Guinness 六国男子橄榄球锦标赛期间提供了一个实现真正无障碍的广告时段。这不仅仅是广告合规,这一时刻证明了无障碍技术可以在最高水平的体育赛事直播中运行。

2026年2月27日
应对 Channel 4 2026年隐藏式字幕强制要求的指南
随着英国和欧洲广告合规要求的日益严格,闭路字幕(closed captioning)已从一个无障碍的勾选框演变为一项战略必需。无论您是在管理 CTV 运动项目还是社交媒体创意,自动化的字幕质量广告测试都不再是可选的——它是触及当今碎片化、多屏幕观众的基础。广告格局正面临巨大变革。到 3 月 1 日,Channel 4 将成为第一家强制要求在所有广告(包括线性电视、流媒体和赞助)中加入闭路字幕的英国广播公司。该项强令是对全球包容性标准的重新定义。以下是关于这一新规您需要了解的所有信息,以及如何在此进程中保持领先地位。
新闻
趋势前沿
想了解市场营销和广告领域的最新动态吗?欢迎订阅我们的 Promarketers 月度简报。

2026年6月12日
Cape.io 在创意广告技术概述中被评为代表性服务商,展现了其在不断演变的市场趋势中的行业地位
全新的行业概述详细阐述了推动 B2C 企业营销人员走向创意与媒体融合(creative-media singularity)的运营动力

2026年6月2日
新现实:没有 FIFA 权益的足球营销
2026年世界杯(World Cup)正逐渐成为这十年中最大的广告契机之一。但对于希望借势足球热潮 obst 品牌而言,“足球灵感”与“侵犯FIFA权益”之间的界限从未如此模糊。从非官方赞助商的营销活动,到酒精和博彩促销,监管机构和权利持有人都在密切关注。在今年夏天推出足球主题营销活动之前,营销人员需要了解以下几点。

2026年5月26日
企业实际上是如何采用 agentic AI 的
向 agentic AI 的转变并不像大多数厂商描述的那样。企业并不会在某个瞬间突然抛弃他们的 AI wrappers 并全力投入到完整的 agent 编排中。相反,他们正在逐步过渡,在一个团队中测试 frameworks,同时保持另一个团队的生产系统稳定。

2026年5月26日
监管环境下的 Real-time ads
深入了解美国 gambling & sports betting 广告面临的真实挑战

2026年5月8日
巴西 votes。Cape.io 已经知道了这意味着什么意思。
Cape.io 已经为巴西的四届大选提供了技术支持,管理着 500 个频道和 1.55 亿选民。以下是我们的具体做法。

2026年4月23日
Agentic AI、AI wrappers 还是 custom AI:如何选择你的路径
你即将在一项 AI 计划上投入 50 万美元。现在有 3 个方案摆在桌面上,它们将带你走向截然不同的结局。选错了,18 个月后你就得推倒重来;选对了,你将拥有一个可扩展、维护成本更低且能真正兑现高管承诺的系统。这三个选择分别是:封装现有的 AI models、从头构建定制化的 AI solutions,或者采用 agentic 路线。大多数团队在深陷错误的选择之前,根本无法看清真正的权衡利弊。

2026年3月30日
在广告中使 AI 落地运营:为什么它必须是嵌入式的,而非外挂式的
在广告中落地 AI,绝不仅仅是往你的现有技术栈中叠加一个新的工具。它是要将智能深度嵌入到主导创意生产、合规审核以及内容交付的系统里,从而在不增加运营摩擦的情况下实现规模化自动化运作。

2026年3月18日
早餐不能再吃巧克力了?在这个复活节解读全新 LHF 广告规则
随着2026年广告合规要求的演变,英国糖果品牌面临对不健康食品(LHF)广告的新限制。随着1月5日的分水岭政策正式生效,广告质量保证系统必须验证播放时间、投放位置和产品可识别性,以避免在今年复活节期间无法通过 clearance。

2026年3月16日
融合的未来:Cape.io 如何助力维珍媒体电视台在六国橄榄球男子锦标赛期间,打造完全无障碍的广告时段
随着 Channel 4 的闭路字幕指令于 2026 年 3 月生效,Cape.io 与 Virgin Media Television、Omnicom Media Group 以及 VoiceBox 展开合作,在 Guinness 六国男子橄榄球锦标赛期间提供了一个实现真正无障碍的广告时段。这不仅仅是广告合规,这一时刻证明了无障碍技术可以在最高水平的体育赛事直播中运行。

2026年2月27日
应对 Channel 4 2026年隐藏式字幕强制要求的指南
随着英国和欧洲广告合规要求的日益严格,闭路字幕(closed captioning)已从一个无障碍的勾选框演变为一项战略必需。无论您是在管理 CTV 运动项目还是社交媒体创意,自动化的字幕质量广告测试都不再是可选的——它是触及当今碎片化、多屏幕观众的基础。广告格局正面临巨大变革。到 3 月 1 日,Channel 4 将成为第一家强制要求在所有广告(包括线性电视、流媒体和赞助)中加入闭路字幕的英国广播公司。该项强令是对全球包容性标准的重新定义。以下是关于这一新规您需要了解的所有信息,以及如何在此进程中保持领先地位。
新闻
趋势前沿
想了解市场营销和广告领域的最新动态吗?欢迎订阅我们的 Promarketers 月度简报。

2026年6月12日
Cape.io 在创意广告技术概述中被评为代表性服务商,展现了其在不断演变的市场趋势中的行业地位
全新的行业概述详细阐述了推动 B2C 企业营销人员走向创意与媒体融合(creative-media singularity)的运营动力

2026年6月2日
新现实:没有 FIFA 权益的足球营销
2026年世界杯(World Cup)正逐渐成为这十年中最大的广告契机之一。但对于希望借势足球热潮 obst 品牌而言,“足球灵感”与“侵犯FIFA权益”之间的界限从未如此模糊。从非官方赞助商的营销活动,到酒精和博彩促销,监管机构和权利持有人都在密切关注。在今年夏天推出足球主题营销活动之前,营销人员需要了解以下几点。

2026年5月26日
企业实际上是如何采用 agentic AI 的
向 agentic AI 的转变并不像大多数厂商描述的那样。企业并不会在某个瞬间突然抛弃他们的 AI wrappers 并全力投入到完整的 agent 编排中。相反,他们正在逐步过渡,在一个团队中测试 frameworks,同时保持另一个团队的生产系统稳定。

2026年5月26日
监管环境下的 Real-time ads
深入了解美国 gambling & sports betting 广告面临的真实挑战

2026年5月8日
巴西 votes。Cape.io 已经知道了这意味着什么意思。
Cape.io 已经为巴西的四届大选提供了技术支持,管理着 500 个频道和 1.55 亿选民。以下是我们的具体做法。

2026年4月23日
Agentic AI、AI wrappers 还是 custom AI:如何选择你的路径
你即将在一项 AI 计划上投入 50 万美元。现在有 3 个方案摆在桌面上,它们将带你走向截然不同的结局。选错了,18 个月后你就得推倒重来;选对了,你将拥有一个可扩展、维护成本更低且能真正兑现高管承诺的系统。这三个选择分别是:封装现有的 AI models、从头构建定制化的 AI solutions,或者采用 agentic 路线。大多数团队在深陷错误的选择之前,根本无法看清真正的权衡利弊。

2026年3月30日
在广告中使 AI 落地运营:为什么它必须是嵌入式的,而非外挂式的
在广告中落地 AI,绝不仅仅是往你的现有技术栈中叠加一个新的工具。它是要将智能深度嵌入到主导创意生产、合规审核以及内容交付的系统里,从而在不增加运营摩擦的情况下实现规模化自动化运作。

2026年3月18日
早餐不能再吃巧克力了?在这个复活节解读全新 LHF 广告规则
随着2026年广告合规要求的演变,英国糖果品牌面临对不健康食品(LHF)广告的新限制。随着1月5日的分水岭政策正式生效,广告质量保证系统必须验证播放时间、投放位置和产品可识别性,以避免在今年复活节期间无法通过 clearance。

2026年3月16日
融合的未来:Cape.io 如何助力维珍媒体电视台在六国橄榄球男子锦标赛期间,打造完全无障碍的广告时段
随着 Channel 4 的闭路字幕指令于 2026 年 3 月生效,Cape.io 与 Virgin Media Television、Omnicom Media Group 以及 VoiceBox 展开合作,在 Guinness 六国男子橄榄球锦标赛期间提供了一个实现真正无障碍的广告时段。这不仅仅是广告合规,这一时刻证明了无障碍技术可以在最高水平的体育赛事直播中运行。

2026年2月27日
应对 Channel 4 2026年隐藏式字幕强制要求的指南
随着英国和欧洲广告合规要求的日益严格,闭路字幕(closed captioning)已从一个无障碍的勾选框演变为一项战略必需。无论您是在管理 CTV 运动项目还是社交媒体创意,自动化的字幕质量广告测试都不再是可选的——它是触及当今碎片化、多屏幕观众的基础。广告格局正面临巨大变革。到 3 月 1 日,Channel 4 将成为第一家强制要求在所有广告(包括线性电视、流媒体和赞助)中加入闭路字幕的英国广播公司。该项强令是对全球包容性标准的重新定义。以下是关于这一新规您需要了解的所有信息,以及如何在此进程中保持领先地位。





