2024年3月6日
广告主，释放可访问广告的力量
加入那些通过无障碍活动倡导包容性的品牌
最初发表于 Peach 网站。了解更多关于 从 Peach 更名为 Cape.io 的信息。
倡导无障碍，为什么这很重要。
全球人口的16%体验到重大的残障（世界卫生组织，《健康公平全球报告》针对残障人士）。在媒体中代表这个社区是极其重要的，当然也包括广告。还有很多潜在广告观众因不可达的广告活动未被考虑到。
无障碍广告惠及一系列人群；从残障人士，作为第二语言使用英语的人群，甚至应对年龄相关的听力损失，无障碍广告活动在多个层面引发共鸣。
但这还不止于此。研究也表明，观看带有字幕的内容可以帮助儿童提高阅读能力。
超越边界的包容性
现在可跨领地使用的无障碍服务，通过将广告内容提供给所有人，推动了广告在全球范围内变得包容的进程。
尽管技术有所进步，广告在实现完全包容性方面还有很长的路要走。然而，一些广告主正积极推进改变。这一承诺使他们脱颖而出，成为品类领导者。
简化交付：通向包容性的一条捷径
使用 Peach Connect，简单如拖放。在与Adtext的合作中，我们多年来一直是支持可达广告的先锋，通过我们的集成——提供闭合字幕、字幕和音频描述。
我们目前正在推广一个新功能，使在 Peach Connect 中上传剧本文件成为可能。这将支持更快捷更简单地将文件交付给字幕制作人。创建新的广告时，只需将您的剧本文件拖放为 PDF、DOC、DOCX 或 TXT。
我们将更进一步，简化流程，使其流畅无阻。
留在 Peach Connect，避免额外的步骤以预订字幕
剧本文件上传后送达，Adtext 可以更早开始工作
当订单确认并得到开始的绿灯后，确保您的广告文件直接送达 Adtext，获得安心
可达广告是一个双赢的方案。品牌和创意代理机构拥抱无障碍性，不仅打破了障碍，还展示了对多元化、公平性和包容性的真正承诺。这是提升广告主形象的变革性举措。
想了解可达广告能为您做什么吗？联系我们在 Peach Connect 的优秀支持团队，他们乐于指导您完成设置过程。
想深入了解这个话题吗？这里有一些精彩的资源……
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。