2021年5月18日
VideoWeek：繁琐的工作流程正在拖慢视频广告活动的速度
Cape.io (Peach) 与 VideoWeek 合作开展了一项调查，以了解从事电视和视频广告工作的人员的日常体验。
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Cape.io
这篇文章最初发表在 Peach 网站上。了解更多关于 从 Peach 到 Cape.io 的品牌重塑的信息。
程序化交易的增长使广告的买卖高度自动化，甚至可以对创意过程的大部分进行自动化处理。
但是，一旦广告创作完成，管理视频文件并在创意代理商、媒体代理商和发行商/广播公司之间传输这些文件的看似简单的任务，仍然是许多行业人士的一大难题，并且仍然是一个非常手动、耗时并且容易出错的过程。
VideoWeek Pulse 对101家代理商、发行商和广播公司进行了调查，以了解他们在创意资产管理方面的经验。
变更代价昂贵且耗时
代理商和发行商均报告说，对创意作品进行简单修改的行为会将创意的分发过程重置到起始阶段。
例如，如果发行商与媒体代理商合作，该文件不起作用，他们必须告诉媒体代理商，媒体代理商随后会联系创意代理商，创意代理商然后必须将文件的新版本返回给媒体代理商，媒体代理商随后再返回给发行商。所有这些都取决于参与人员的响应时间和可用性。
不少于63%的发行商和51%的代理商表示，对创意作品进行修改会将整个分发过程重置到起点。
文件传输仍然是个问题
即使是上传、下载或查看视频文件这类基础任务，仍然受到常见技术故障的困扰，从而给代理商和发行商增添了小的挫折和延误。
37%的发行商报告称，他们每周有几次在下载或查看视频文件时遇到问题，而27%的代理商报告称，他们每周有几次遇到这些问题。
低效的交付导致频繁延误
创意内容的低效交付正在对发行商的活动造成频繁的延误，并对收入产生连锁效应。42%的发行商表示，他们每周有几次在收到创意内容时遇到延误。
劣质交付是最常见的问题
对于代理商和发行商来说，35%的受访者表示，交付质量差是他们在数字视频广告交付中最常遇到的问题。资产未能按时交付并需要重新发送也是一个常见问题，35%的发行商和29%的代理商表示这是他们最大的麻烦。
注意：这篇文章最初于5月5日发表于 VideoWeek。
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对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
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Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
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无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
2026年1月9日
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
2025年12月4日
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
2025年12月2日
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
2025年12月1日
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
2025年11月3日
无声的革命：为什么第四频道的字幕要求将成为全球广告界的游戏规则改变者
第四频道广告无障碍准则2026：强制字幕和英国广告标准。
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Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。