01.10.2024

Entfalten Sie die Vorteile barrierefreier Werbung in Frankreich

Der französische nationale TV-Sender M6 fördert die Audiodeskription (AD) und Untertitelung (CC) für Werbung, die in ihrem Netzwerk ausgestrahlt wird. Dies ist eine Kampagne, die Peach nachdrücklich unterstützt.

Dieser Beitrag wurde ursprünglich auf der Peach-Website veröffentlicht. Erfahren Sie mehr über das Rebranding von Peach zu Cape.io.

Menschen mit Hörbehinderungen (von mild bis schwer) repräsentieren etwa 25% der französischen Bevölkerung, also rund 17 Millionen Menschen. Ähnlich sieht es bei der Audiodeskription aus: Menschen mit mittel- bis schwergradiger Sehbehinderung machen fast 2 Millionen Menschen in Frankreich aus. Wenn Werbende also keine CC oder Werbung mit Audiodeskription bereitstellen, verpassen sie dieses beträchtliche Publikum.

Die Förderung und Erleichterung von Inklusion hat zahlreiche Vorteile. Vom Schutz der Marke und des öffentlichen Images bis hin zur Reichweitenerweiterung – barrierefreie Werbung stimmt auch mit den DE&I-Unternehmenszielen überein. Es ist eine kleine Investition im Vergleich zu globalen Produktionsbudgets, hat jedoch eine große Wirkung. 

Entdecken Sie, was Cape Advanced TV (ehemals Peach Connect) tun kann, um barrierefreie Werbung in Frankreich und anderswo bereitzustellen. Sprechen Sie mit unserem Expertenteam, das Sie durch den Prozess führen wird.

Neuigkeiten

Sei der Konkurrenz immer einen Schritt voraus

Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.

04.02.2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

09.01.2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

04.12.2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

02.12.2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

01.12.2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

03.11.2025

The silent revolution: Why Channel 4's closed caption mandate is a game-changer for advertising globally

Channel 4 ad accessibility 2026: Mandatory closed captioning and UK ad standards.

Neuigkeiten

Sei der Konkurrenz immer einen Schritt voraus

Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.

04.02.2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

09.01.2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

04.12.2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

02.12.2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

01.12.2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

03.11.2025

The silent revolution: Why Channel 4's closed caption mandate is a game-changer for advertising globally

Channel 4 ad accessibility 2026: Mandatory closed captioning and UK ad standards.

Neuigkeiten

Sei der Konkurrenz immer einen Schritt voraus

Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.

04.02.2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

09.01.2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

04.12.2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

02.12.2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

01.12.2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

03.11.2025

The silent revolution: Why Channel 4's closed caption mandate is a game-changer for advertising globally

Channel 4 ad accessibility 2026: Mandatory closed captioning and UK ad standards.

Kontakt aufnehmen

Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.

Intelligente Kampagnenautomatisierung

Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.

Copyright © 2025 Cape.io alle Rechte vorbehalten

Deutsch

Kontakt aufnehmen

Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.

Intelligente Kampagnenautomatisierung

Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.

Copyright © 2025 Cape.io alle Rechte vorbehalten

Deutsch

Kontakt aufnehmen

Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.

Intelligente Kampagnenautomatisierung

Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.

Copyright © 2025 Cape.io alle Rechte vorbehalten

Deutsch