インテリジェントなキャンペーン自動化を用いて、Amazonストアフロントの作成を簡素化する
Amazonブランドストアの作成は障害になってはなりません
Amazonブランドストアの作成はボトルネックであるべきではありません。しかし、多くのブランドにとって、そのプロセスは遅く、分断され、リソースが多く必要でした。特にスケールで。さまざまな市場に合わせてアセットを適応させ、厳しいコンテンツガイドラインに準拠することから、チームは影響に集中する代わりに複雑さを管理することに囚われていました。Cape.ioがそれを変えます。
課題
Amazonストアフロントの構築は、個々のアセットを作成し、それを厳密なストアフロントレイアウトに合わせて苦労して組み立てることを意味していました。複数の市場に向けたローカライズはさらに複雑化し、各地域は独自の画像、メッセージング、法令遵守を必要としました。Amazonの画像やビデオの厳格な仕様を加えると、プロセスは時間がかかり、エラーが発生しやすくなりました。多くのブランドは、コンプライアンスを維持するために外部代理店に依存し、ローンチを遅らせ、コストを増大させました。
Capeのソリューション：簡略化、スケーラブル、コンプライアンス
Cape.ioは、既存のテンプレートデザイナーを活用してこれを解決します。テンプレートデザイナーはもともとディスプレイバナー用に構築されたもので、Amazonブランドストアのページを作成することも可能です。これにより、ブランドはローカライズのための全ページの概要を扱うことができ、Amazonのガイドラインに従ってすべての要素が正しく配置されフォーマットされることを保証します。エクスポート時に、個々のブロックはAmazonが要求する正しい寸法とフォーマットに自動的にリサイズされ、アセットを調整する手作業を排除します。
このアップデートにより、企業は個々のアセットを管理し手動で組み立てる必要がなくなります。代わりに、私たちのツールを使用することで、ユーザーは直接Amazonブランドストアページを作成し、正しいレイアウトでコンテンツを整理することが可能になります。これによりプロセスが簡略化され、代理店や内部チームが反復的で時間のかかるローカライゼーション作業ではなく、エキサイティングなクリエイティブな作業に集中できるようになります。特別な道具や技術的な知識がなくても、誰でもローカリゼーションができるようになり、プロセスが効率的で、さまざまな市場での拡張性が向上します。
成果：少ない労力でより大きな影響
Cape.ioはPhilipsがこれらの課題に正面から取り組むのを助けました。Cape Creative AutomationのクリエイティブスタジオをAmazonブランドストアページに適用することで、Philipsは生産時間を数週間から数時間に大幅に短縮し、制作代理店の手作業を自動化することでコストを削減しました。その結果、市場全体でAmazonページを構築するためのより迅速で効率的かつスケーラブルなソリューションが実現しました。
ニュース
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ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
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Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
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ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
2026/04/23
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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
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As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
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The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
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Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.
Many global advertisers are chasing the same ideal: scale without losing relevance.
Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.
Everyone is looking for this balance. Very few get it right.
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。