Informes

Los insights más inteligentes empiezan aquí

Mide tus campañas multicanal con reportes avanzados y en tiempo real.

Las herramientas de Reporting & Analytics de Cape.io te ofrecen una visión clara y centralizada del rendimiento de tus campañas, la efectividad creativa y el uso de assets, para que optimices lo que funciona y soluciones lo que no, más rápido.

Informes

Los insights más inteligentes empiezan aquí

Mide tus campañas multicanal con reportes avanzados y en tiempo real.

Las herramientas de Reporting & Analytics de Cape.io te ofrecen una visión clara y centralizada del rendimiento de tus campañas, la efectividad creativa y el uso de assets, para que optimices lo que funciona y soluciones lo que no, más rápido.

Informes

Los insights más inteligentes empiezan aquí

Mide tus campañas multicanal con reportes avanzados y en tiempo real.

Las herramientas de Reporting & Analytics de Cape.io te ofrecen una visión clara y centralizada del rendimiento de tus campañas, la efectividad creativa y el uso de assets, para que optimices lo que funciona y soluciones lo que no, más rápido.

Tu centro de inteligencia de campañas

Rendimiento de un vistazo

Monitorea las métricas clave de tus campañas — impresiones, clics, CTR, engagement — en todas las plataformas desde un panel unificado.

Reportes automatizados y continuos

Se acabaron las hojas de cálculo manuales. Cape extrae datos directamente de todas tus plataformas publicitarias conectadas y los centraliza para un acceso y un intercambio sencillo.

Claridad multicanal

Obtén comparaciones directas del rendimiento en display, social, video, DOOH y email. Comprende cómo cada canal aporta a los resultados globales.

Tu centro de inteligencia de campañas

Rendimiento de un vistazo

Monitorea las métricas clave de tus campañas — impresiones, clics, CTR, engagement — en todas las plataformas desde un panel unificado.

Reportes automatizados y continuos

Se acabaron las hojas de cálculo manuales. Cape extrae datos directamente de todas tus plataformas publicitarias conectadas y los centraliza para un acceso y un intercambio sencillo.

Claridad multicanal

Obtén comparaciones directas del rendimiento en display, social, video, DOOH y email. Comprende cómo cada canal aporta a los resultados globales.

Convierte tus datos en decisiones

Paneles centralizados y personalizables

Diseña paneles adaptados a las necesidades de tu equipo — ya seas director creativo, media planner o brand manager.

Insights listos para exportar

Comparte fácilmente reportes con stakeholders o dirección — sin necesidad de formateo adicional.

Siempre actualizado, nunca manual

Cape automatiza los reportes para que tus insights estén siempre actualizados y listos para actuar.

Convierte tus datos en decisiones

Paneles centralizados y personalizables

Diseña paneles adaptados a las necesidades de tu equipo — ya seas director creativo, media planner o brand manager.

Insights listos para exportar

Comparte fácilmente reportes con stakeholders o dirección — sin necesidad de formateo adicional.

Siempre actualizado, nunca manual

Cape automatiza los reportes para que tus insights estén siempre actualizados y listos para actuar.

Desbloquea la visibilidad operativa

Seguimiento del uso de assets

Ve dónde y con qué frecuencia se usa cada asset en las campañas. Optimiza tus inversiones de producción y evita redundancias creativas.

Optimización de recursos y presupuesto

Usa los insights para reducir gastos y escalar en lo que ofrece el mejor retorno.

Trazabilidad completa de la aprobación al rendimiento

Haz seguimiento del ciclo completo de tus assets, desde la aprobación creativa hasta los resultados de la campaña, para vincular decisiones con resultados.

Desbloquea la visibilidad operativa

Seguimiento del uso de assets

Ve dónde y con qué frecuencia se usa cada asset en las campañas. Optimiza tus inversiones de producción y evita redundancias creativas.

Optimización de recursos y presupuesto

Usa los insights para reducir gastos y escalar en lo que ofrece el mejor retorno.

Trazabilidad completa de la aprobación al rendimiento

Haz seguimiento del ciclo completo de tus assets, desde la aprobación creativa hasta los resultados de la campaña, para vincular decisiones con resultados.

Identifica lo que funciona. Corrige lo que no. Optimiza todo.

Identifica lo que funciona. Corrige lo que no. Optimiza todo.

Identifica lo que funciona. Corrige lo que no. Optimiza todo.

Noticias

Mantente a la vanguardia

¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.

8 may 2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23 abr 2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30 mar 2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18 mar 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 mar 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 feb 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Noticias

Mantente a la vanguardia

¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.

8 may 2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23 abr 2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30 mar 2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18 mar 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 mar 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 feb 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Noticias

Mantente a la vanguardia

¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.

8 may 2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23 abr 2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30 mar 2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18 mar 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 mar 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 feb 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish