Today, over 90%*1 of television programs are broadcast with subtitles. However, surprisingly, only 3-5%*2 of television commercials are subtitled. While hearing-impaired people receive information from television "programs," when a TV "commercial" comes on, that source of information is suddenly cut off. Not only that, but I believe subtitles have been a great help in environments where the television cannot be turned on, such as hospital waiting rooms and lunchtime cafeterias.
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Un mundo donde cada campaña es tan inteligente como la idea que la inspira.
La industria publicitaria está atascada. Las grandes ideas se frenan por flujos de trabajo complicados, cuellos de botella manuales y un caos entre la creatividad y los medios.
