Allez grand, allez loin, allez POD

Nouveauté sur la plateforme Cape Advanced TV : nous déployons un tout nouveau ensemble de fonctionnalités pour faciliter l'édition des campagnes, gérer les publicités longues, télécharger les PODs (c'est vrai, la très demandée Preuve de Livraison est enfin là) et bien plus encore.

Ce post de blog a été initialement publié sur le site Peach. Découvrez-en plus sur le changement de marque de Peach à Cape.io.

Éditez les campagnes comme un pro

Un nouveau design de page de campagne arrive dans le Produit Peach

 
Ce nouveau design n’est pas seulement joli, il vous permet de…

  1. Éditer les destinations à travers plusieurs publicités — sélectionnez les publicités que vous souhaitez modifier et vous pouvez éditer les destinations pour toutes

  2. Supprimer facilement les destinations à travers plusieurs publicités

  3. Jetez un coup d'œil rapide aux destinations — cliquez sur le bouton de visualisation des destinations pour les supprimer ou les voir rapidement

  4. Activer ou désactiver les sous-titres sur plusieurs publicités d'un seul coup

  5. Bientôt disponible : confirmez et envoyez des publicités individuelles lorsqu'elles sont prêtes (pas besoin de confirmer toute une campagne), choisissez les données à voir, et plus…

En savoir plus dans les pages d'aide…

Merci POD, c'est arrivé 

Vous pouvez maintenant télécharger un PDF de preuve de livraison depuis la page de campagne


C'est exact, obtenez un PDF de preuve de livraison (POD) depuis la page de campagne… enfin. Téléchargez, partagez avec les clients, archivez, envoyez à votre équipe de comptabilité, imprimez-le et encadrez-le. 

En savoir plus…

Mettez-vous au format (long) 

Peach prend désormais en charge pleinement les publicités format long au Royaume-Uni, en Allemagne, en Autriche et en Suisse 


Vous pouvez maintenant envoyer des fichiers vidéo XDCAM d'une durée maximale de 30 minutes. Choisissez simplement le type d'annonce longform, ajoutez les détails et c'est parti. Regardez notre vidéo de démonstration de deux minutes maintenant.  Consultez les spécifications complètes pour les annonces longform du UK/ROI.

« Utiliser Peach pour nos publicités longform est un jeu d'enfant. C'est tellement utile et efficace que nous pouvons le faire sur la même plateforme où nous livrons du format court, donc c'est très facile d'aligner les campagnes. Cela nous fait gagner du temps, des efforts et rationalise tout le processus. En plus du support client fantastique habituel, auquel nous sommes habitués avec Peach, c'est une expérience exceptionnelle. »
— Michael Coates, Chef de la post-production, Re:Pro

Vérification de sécurité


Vérifiez les zones de sécurité pour les titres et les graphismes

Dans la vidéo de prévisualisation, vous pouvez désormais appliquer différentes zones de sécurité (alias cage de sécurité) pour vérifier les zones de sécurité pour les titres et les graphismes pour les publicités TV 16:9. Bientôt disponible : support de la zone de sécurité pour les actifs numériques.  

Télécharger tout

Rendre le workflow des activateurs plus efficace

Les utilisateurs d'Activator peuvent désormais télécharger plusieurs actifs en une seule fois depuis la page de livraisons de campagne — rendant beaucoup plus facile le téléchargement de tous les actifs disponibles ou par destination.

(Ne pas) prendre le L

Peach prend désormais en charge les publicités en forme de L en Espagne 

Il s'agit d'un nouveau type de publicité de TV connectée conçue pour être affichée avec le programme principal pendant une durée de 10 secondes. La publicité est placée à gauche et en bas de l'écran dans un motif en forme de L. Vous ne savez pas ce que c'est ? Obtenez les spécifications complètes dans la page d'aide des publicités en forme de L.

Pièces jointes des destinations

Téléchargez des documents de validation pour les destinations

En commençant par la Colombie, les Philippines, l'Indonésie, la Malaisie et la Thaïlande, nous ajoutons la possibilité de télécharger des documents de validation (normalement des PDFs) pour des publicités spécifiques.

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Anticipez les tendances

Vous êtes curieux des dernières tendances en marketing et publicité ? Abonnez-vous à notre newsletter mensuelle Promarketers.

18 mars 2026

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As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

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As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

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Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

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Nouvelles

Anticipez les tendances

Vous êtes curieux des dernières tendances en marketing et publicité ? Abonnez-vous à notre newsletter mensuelle Promarketers.

18 mars 2026

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As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

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As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 févr. 2026

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As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

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Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.

Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

11 févr. 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

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Automatisation Intelligente des Campagnes

Cape.io connecte votre équipe, votre DAM, vos ad servers, vos DSP et vos autres outils, sans qu’il soit nécessaire de tout remplacer

© 2025 Cape.io. Tous droits réservés

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Prendre contact

Découvrez tout ce que Cape.io peut faire pour vous

Automatisation Intelligente des Campagnes

Cape.io connecte votre équipe, votre DAM, vos ad servers, vos DSP et vos autres outils, sans qu’il soit nécessaire de tout remplacer

© 2025 Cape.io. Tous droits réservés

Français

Prendre contact

Découvrez tout ce que Cape.io peut faire pour vous

Automatisation Intelligente des Campagnes

Cape.io connecte votre équipe, votre DAM, vos ad servers, vos DSP et vos autres outils, sans qu’il soit nécessaire de tout remplacer

© 2025 Cape.io. Tous droits réservés

Français