La nouvelle mise à jour de la disposition d'Instagram : comment optimiser votre feed pour les publications non carrées

Une autre mise à jour d'Instagram

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Récemment, Instagram a déployé une nouvelle mise à jour. Qu'est-ce qui rend celle-ci différente ? Pour les utilisateurs occasionnels, un changement de mise en page de votre fil d'actualité peut être juste un autre élément visuel de l'application auquel s'habituer. Pour les marketeurs, cela affecte à peu près tous les aspects de votre stratégie de contenu. 

Qu'est-ce qui a changé ?


La dernière mise à jour d'Instagram présente votre fil d'actualité et la mise en page de votre compte dans une forme plus longue et rectangulaire plutôt que les carrés familiers. Ces publications carrées existent toujours, mais sont maintenant moins pratiques à utiliser, car elles n'apparaissent pas entièrement dans votre fil, donnant la priorité aux publications plus verticales qui sont plus adaptées à la forme d'un smartphone. Cela permet également aux images d'être plus grandes sur un écran. 

Pourquoi est-ce important ?


Avec cette nouvelle mise à jour, beaucoup de contenus précédemment conçus pour attirer l'attention dans la forme d'un carré ne fonctionnent plus aussi bien. La moitié de la publication est coupée de la vue et il est plus difficile de comprendre ce que dit la publication. Votre autre option est de la remettre dans la forme carrée, mais en raison de la mise à jour, les carrés sont plus petits, ce qui affecte également la visibilité de votre contenu. 

Adapter votre stratégie de contenu


Avec cette nouvelle mise à jour, il est temps de penser verticalement. Ajustez votre contenu pour s'adapter à la nouvelle disposition, et expérimentez avec différents visuels et placements pour voir ce qui fonctionne le mieux pour l'image de votre marque. Envisagez également de rénover l'ancien contenu pour qu'il soit mieux aligné avec le nouveau format afin que les gens puissent mieux interagir avec. 


C'est votre chance de vous démarquer dans un tout nouveau paysage numérique. Profitez-en !

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© 2025 Cape.io. Tous droits réservés

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Prendre contact

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© 2025 Cape.io. Tous droits réservés

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