2021/07/06

私たちのお気に入りのサッカー広告7つ

知っていますか?それは帰ってきます*。

Author

Cape.io

これはもともとPeachのウェブサイトに投稿されていました。 PeachからCape.ioへのリブランディングについて詳しくはこちら。

古い不機嫌な女性が週に一度の買い物で密かに微笑みながら「それが帰ってくる」とささやいているように、ユーロ2021への高まりや日曜日の決勝戦への興奮は明らかです。 

おそらく、それは2018年の夏とワールドカップのノスタルジアであり、ハロウィン用の仮面だけの時代で、長い間イングランドはそこそこ良い成績を収めたことです。 

理由が何であれ、英国の賭け客が午前8時に最初のパイントを開けるなか(自然は本当に癒されている)、私は会社に彼らが本当に記憶に残ると思ったサッカー広告をいくつか尋ねました。

それらを以下でご覧ください。

Joga Bonito - Nike (2006)

 

Carling. Love football - Carling (2004)

 

England ‘Til We Dine - Deliveroo (2021)

 

Airport ‘98 - Nike (1998)

 

PMU Sports (2021)

 

Sugar Puffs & Kevin Keegan (1996)

 

Pub Team - Carlsberg (2006)

 

*Peachは国際的なオフィスを持つ会社なので、現実的にはイングランドに偏るべきではありませんが、どう思いますか?英国オフィスにこの瞬間を楽しませましょう。

ニュース

流行の最先端を行く

マーケティングや広告の最新情報に興味がありますか?毎月発行されるプロマーケターズニュースレターに登録してください。

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ニュース

流行の最先端を行く

マーケティングや広告の最新情報に興味がありますか?毎月発行されるプロマーケターズニュースレターに登録してください。

2026/02/04

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

2026/01/09

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

2025/12/04

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2025/12/02

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

2025/12/01

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

2025/11/03

静かな革命:なぜChannel 4の字幕義務化がグローバル広告界のゲームチェンジャーなのか

チャンネル4広告のアクセシビリティ 2026年: 必須となるクローズドキャプションと英国の広告基準。

ニュース

流行の最先端を行く

マーケティングや広告の最新情報に興味がありますか?毎月発行されるプロマーケターズニュースレターに登録してください。

2026/02/04

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

2026/01/09

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

2025/12/04

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2025/12/02

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

2025/12/01

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

2025/11/03

静かな革命:なぜChannel 4の字幕義務化がグローバル広告界のゲームチェンジャーなのか

チャンネル4広告のアクセシビリティ 2026年: 必須となるクローズドキャプションと英国の広告基準。

お問い合わせ

Cape.ioの可能性を体験してください。

スマートな広告キャンペーン自動化

Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。

Copyright © 2025 Cape.io all rights reserved

日本語

お問い合わせ

Cape.ioの可能性を体験してください。

スマートな広告キャンペーン自動化

Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。

Copyright © 2025 Cape.io all rights reserved

日本語

お問い合わせ

Cape.ioの可能性を体験してください。

スマートな広告キャンペーン自動化

Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。

Copyright © 2025 Cape.io all rights reserved

日本語