2020年のメディア：7人のリーダーへの8つの質問
私たちは7人のメディアリーダーに8つの質問をして、彼らが2020年にどのような状況にあるのかを調査しました。彼らの課題は何ですか？素晴らしい点は何ですか？そして、彼らが何に興奮しているのですか？
これは元々Peachのウェブサイトに掲載されていました。PeachからCape.ioへのリブランドについて詳しくは こちらをご覧ください。
ウェイン・ブロードウェル (創設者、The Programmatic Advisory), ナタリー・バートン (投資運用部長、PHD), ボビ・カーリー (メディア部長、ISBA), マーク・ギブリン (需要部長、Telaria), ポール・グッビンズ (プログラマティックリード、Unruly), ジョセフ・ハラケ (デジタルディレクター、OMD)、アンソニー・マクレガー・クラーク (シニア統合プロデューサー、Oliver)が、彼らが2020年に直面している状況についてPeachに語りました。何に楽観的で、どんなことが心配ですか？
1: 創造性を次のレベルに引き上げるための最大の障害は何ですか？
「正しい広告を正しい場所で正しい形式で確実に受け取るために、必要な変革がたくさんあります」
– ボビ・カーリー, メディア部長, ISBA
2: 全体的なキャンペーンの成功においてビデオ自体はどれほど重要ですか？
「広告予算が線形テレビから接続デバイスに移行し、動画配信サービス(OTT)環境で大規模な爆発が起こるでしょう。2020年はビデオとテレビ広告において画期的な年になるでしょう。」
– ポール・グッビンズ, プログラマティックリード, Unruly
3: 今日のデジタルビデオエコシステムを妨げているものは何ですか？
「異なる仕様、異なるプラットフォーム、異なる作業方法。これらのことをまとめるのは時には非常に困難です。」
– ナタリー・バートン, 投資運用部長, PHD
4: 他の利害関係者との共同作業の課題は何ですか？
「これを効果的に機能させるためには、皆が迅速かつ効果的で、エラーを最小限にとどめて仕事をする必要があります…しかし、これはほとんどないのです。」
– アンソニー・マクレガー・クラーク, シニア統合プロデューサー, Oliver
5: クッキーに依存しない生活 - クリエイティブに情報を提供するためのオーディエンスデータの未来をどう見ていますか？
「私たちが届けるメッセージを、彼らが同意した情報に基づいて適切な時間に適切なユーザーに届けることが再び重要になるでしょう。」
– ジョセフ・ハラケ, デジタルディレクター, OMD
6: 複数のチャネルをまたぐ、クロス領域キャンペーンを展開するのはどれほど容易ですか？
「プラットフォームの数が爆発的に増加しているため、人々の働き方も変化しています—以前よりもさらに複雑になっています。その痛みを和らげることができるものは何でも業界で歓迎されるでしょう。」
– ボビ・カーリー, メディア部長, ISBA
7: クライアントのために1つのことを改善できるとしたら、それは何でしょう？
「クライアントに、自分たちのやり方についてもう少しプロセスや自動化を考えるよう促すことです。」
– ウェイン・ブロードウェル, 創設者, The Programmatic Advisory
8: 2020年に何にワクワクしていますか？
「大きな前向きな破壊が起こるでしょう。私たちを取り巻く風景が変化しています。2020年は過去10年のやり方からのリセットボタンを押すような年になるでしょう。」
– ポール・グッビンズ, プログラマティックリード, Unruly
ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
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As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
2026/05/08
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.
2026/04/23
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
2026/03/30
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Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.
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As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.
2026/03/16
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
2026/02/27
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As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
ニュース
流行の最先端を行く
マーケティングや広告の最新情報に興味がありますか？毎月発行されるプロマーケターズニュースレターに登録してください。
2026/05/08
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.
2026/04/23
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
2026/03/30
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.
2026/03/18
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.
2026/03/16
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
2026/02/27
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。
お問い合わせ
Cape.ioの可能性を体験してください。
スマートな広告キャンペーン自動化
Cape.ioは、チームやDAM、広告サーバー、DSP、ツールなどをつなげるため、既存のシステムを入れ替える必要はありません。