Jak sprawić, aby Twoja reklama była dostępna

Przewodnik Cape.io

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Cape.io

Cape.io

Author

Cape.io

To zostało pierwotnie opublikowane na stronie internetowej Peach. Dowiedz się więcej o rebrandingu z Peach do Cape.io.

Z inkluzywnością będącą słowem na czasie, możesz się zastanawiać „Jak sprawić, by moje reklamy były bardziej dostępne?” Aby uczcić Światowy Dzień Świadomości Dostępności (GAAD), pokazujemy Ci, jak prosto jest uczynić reklamy bardziej inkluzywnymi dla wszystkich.  

Usługi Dostępności to funkcje, które pomagają ludziom uczestniczyć w konsumpcji mediów, np. treści nadawanych lub cyfrowych. Dostępnych jest wiele Usług Dostępności, które pomagają osobom z wadami wzroku lub słuchu oraz innymi niepełnosprawnościami. 

Istnieje kilka sposobów, aby filmy reklamowe były dostępne dla wszystkich, w tym;

Napisy Zamknięte (CC)
Napisy te, zaprojektowane, aby wspierać osoby z ubytkiem słuchu, mogą być włączone lub wyłączone przez użytkownika.

Napisy Otwarte (OC)
Wypalone w treści i dostępne przez cały czas, nie ma opcji ich wyłączenia. Są idealne do odtwarzania w takich środowiskach, jak poczekalnie lub dla osób niesłyszących.

Opis Dźwiękowy (AD)
Usługa aktywowana przez użytkownika, która narracje treści wizualne i opisuje wszelkie ważne szczegóły wizualne, które nie byłyby zrozumiane tylko z samej ścieżki dźwiękowej dla osób z wadami wzroku. 

Transkrypcja Dostępna
Opisy obrazów dostępne przez czytniki ekranowe, gdy opis audio nie jest dostępny

Tłumaczenie Migowe
Tłumaczenie języka mówionego na język migowy dla osób niesłyszących przez tłumacza ekranowego. 

W Peach już wspieramy szeroką gamę reklamodawców, mediów i agencji kreatywnych, nadawców i wydawców z usługami dostępu, takimi jak napisy zamknięte* i Opis Dźwiękowy. Zainteresowany, jak możesz sprawić, by Twoje reklamy były bardziej inkluzywne? Skontaktuj się z nami…

Przeczytaj więcej o naszych inicjatywach związanych z dostępnością lub przeczytaj więcej w raporcie ISBA.

 

*dostępne na następujących rynkach: Wielka Brytania, Irlandia, Francja, Włochy, Hiszpania, Chiny, Brazylia, Australia, Nowa Zelandia

Aktualności

Bądź na bieżąco z trendami

Ciekawy najnowszych trendów w marketingu i reklamie?
Zapisz się do naszego miesięcznego biuletynu Promarketers.

8 maj 2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23 kwi 2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30 mar 2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18 mar 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 mar 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 lut 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Aktualności

Bądź na bieżąco z trendami

Ciekawy najnowszych trendów w marketingu i reklamie?
Zapisz się do naszego miesięcznego biuletynu Promarketers.

8 maj 2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23 kwi 2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30 mar 2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18 mar 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 mar 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 lut 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Aktualności

Bądź na bieżąco z trendami

Ciekawy najnowszych trendów w marketingu i reklamie?
Zapisz się do naszego miesięcznego biuletynu Promarketers.

8 maj 2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23 kwi 2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30 mar 2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18 mar 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 mar 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 lut 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Skontaktuj się

Pokażemy Ci, co Cape.io może zrobić.

Intelligent Campaign Automation

Cape.io łączy się z Twoim DAM, serwerami reklam, DSP, narzędziami do zarządzania przepływem pracy i nie tylko, więc nie musisz wymieniać ani zastępować.

© 2025 Cape.io. Wszelkie prawa zastrzeżone

Polski

Skontaktuj się

Pokażemy Ci, co Cape.io może zrobić.

Intelligent Campaign Automation

Cape.io łączy się z Twoim DAM, serwerami reklam, DSP, narzędziami do zarządzania przepływem pracy i nie tylko, więc nie musisz wymieniać ani zastępować.

© 2025 Cape.io. Wszelkie prawa zastrzeżone

Polski

Skontaktuj się

Pokażemy Ci, co Cape.io może zrobić.

Intelligent Campaign Automation

Cape.io łączy się z Twoim DAM, serwerami reklam, DSP, narzędziami do zarządzania przepływem pracy i nie tylko, więc nie musisz wymieniać ani zastępować.

© 2025 Cape.io. Wszelkie prawa zastrzeżone

Polski