Nasz raport o rosnących bólach jest już dostępny
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Ten artykuł pierwotnie opublikowano na stronie internetowej Peach. Dowiedz się więcej o rebrandingu z Peach na Cape.io.
Wydatki na reklamę wideo digital szybko rosną, ale za kulisami, branża wciąż w dużej mierze polega na nieefektywnych technologiach i przepływach pracy sprzed lat. Digital może być złotym dzieckiem w docieraniu do konsumentów, ale proces dostarczania Reklama na te ekrany jest zbyt skomplikowany, co oznacza, że kampanie marketingowe często się opóźniają, a agencje zwykle ponoszą za to winę.
Nasz najnowszy raport „Bolączki rozwijania” podkreśla konkretne punkty bólu, z którymi agencje muszą się codziennie zmagać, co uniemożliwia im skuteczne dystrybuowanie reklam. Odkryliśmy, że wiele z tych agencji opracowało tymczasowe rozwiązania, które omijają główną przyczynę.
W tym raporcie odkrywamy:
Adland wymyślił tymczasowe rozwiązania, które omijają główną przyczynę złego zarządzania przepływem reklamy.
Wiele agencji nie zdaje sobie sprawy, że ich problemy są rozwiązywalne i że ich „wystarczająco dobre” poprawki można poprawić, zyskując znaczne korzyści w zakresie efektywności.
Niestety, taśma naprawcza może zabrać cię tylko tak daleko.
Jak wszystkie trudne nastolatki, branża reklamy ma nadzieję, że obecny charakter digital jest tylko frazą - i jest nadzieja!
Jedno wyróżniające się ulepszenie sprawiło, że 94% respondentów zgodziło się, że jeśli mogliby je wdrożyć, to rozwiązanie pomogłoby w umożliwieniu współpracy i znacznym zmniejszeniu złożoności dostarczania zasobów. Czy zgadniesz, co to za ulepszenie?
Pobierz nasz raport „Bolączki rozwijania”, aby sprawdzić, czy odgadłeś poprawnie.
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Cape.io łączy się z Twoim DAM, serwerami reklam, DSP, narzędziami do zarządzania przepływem pracy i nie tylko, więc nie musisz wymieniać ani zastępować.
Skontaktuj się
Pokażemy Ci, co Cape.io może zrobić.
Intelligent Campaign Automation
Cape.io łączy się z Twoim DAM, serwerami reklam, DSP, narzędziami do zarządzania przepływem pracy i nie tylko, więc nie musisz wymieniać ani zastępować.
Skontaktuj się
Pokażemy Ci, co Cape.io może zrobić.
Intelligent Campaign Automation
Cape.io łączy się z Twoim DAM, serwerami reklam, DSP, narzędziami do zarządzania przepływem pracy i nie tylko, więc nie musisz wymieniać ani zastępować.