Amplifon is the global leader in hearing care, dedicated to improving lives through active listening and innovation. With a 13% global market share and a presence in 25 countries, Amplifon's mission is rooted in continuous research and the long-term relationships built between its 20,600 people and the communities they serve. The customer journey - from the initial hearing test and selection of a suitable solution to regular lifestyle adjustments with hearing care professionals - is designed to change lives through the innovative Amplifon Product Experience.

To support this mission at scale, Amplifon runs highly specialized digital campaigns across 10+ international markets, including the US, Australia, and Europe. Focusing on a diverse audience of seniors (aged 55+), these performance-driven campaigns trigger emotional and functional responses that drive potential customers to local clinics. In this landscape, Amplifon partnered with Cape.io to enable seamless, hyperlocalized execution of digital campaigns across Meta and other key platforms, ensuring operational control without sacrificing speed or precision.

For Amplifon, the key to high-performing media is "hyperlocal" relevance. Because store proximity is a critical factor for their audience, ads must be tailored to the nearest clinic, featuring city-specific messaging and accurate local addresses. However, this strategy created a significant operational bottleneck.

Executing this at scale meant creating hundreds of localized variations per country. The previous process relied on extensive manual work to upload assets directly into Ads Manager, a method that was highly error-prone and difficult to scale. Furthermore, platform algorithms require frequent creative refreshes to combat ad fatigue, which typically gets in every two weeks. This created a constant race to publish new assets across fragmented channels, where uploading various video formats to local channels added substantial administrative overhead.