Cape.io nombra a Javier Campos como Director de Tecnología del Grupo

Comunicado de prensa: Veterano en tecnología publicitaria para impulsar la innovación con IA en Cape.io

Esto fue publicado originalmente en el sitio web de Peach. Descubre más sobre el cambio de marca de Peach a Cape.io.

Londres, 12 de junio de 2025 – Peach, un líder en tecnología de automatización de campañas, se complace en anunciar el nombramiento de Javier Campos como Director de Tecnología del Grupo, efectivo el 2 de junio de 2025.  Con un historial comprobado de liderazgo global en IA, AdTech y medios, Campos se une a la empresa para acelerar su visión de transformar la publicidad a través de la automatización inteligente y redefinir cómo se gestionan las cadenas de valor de producción y distribución para activos creativos.

“Estamos en un momento crucial en el que la innovación en AdTech está siendo redefinida por la inteligencia artificial”, dijo Ben Regensburger, CEO de Peach. “Integrar a Javier en el equipo marca un gran paso adelante en nuestro compromiso de ofrecer soluciones de vanguardia para marcas, agencias y editores en todo el mundo”

Campos se une a Peach con experiencia líder en IA en la industria, habiendo servido más recientemente como Director de Información en Fenestra, donde lideró algoritmos programáticos impulsados por IA y plataformas de optimización automatizada. Su profundo conocimiento técnico se complementa con roles de asesoría estratégica, incluyendo su trabajo con el Banco de Inglaterra y la Autoridad de Conducta Financiera en el Foro Público-Privado de IA.

Campos ha construido un historial impresionante en todo el ecosistema global de AdTech y medios, habiendo ocupado posiciones de liderazgo tecnológico senior en Experian DataLabs (EMEA), Kantar-WPP (CTO Global), GroupM-WPP (CIO EMEA) y Havas (CTO). Comenzó su carrera en Accenture, estableciendo una base en la transformación empresarial que ha informado su enfoque a lo largo de su carrera.

Como un líder de pensamiento establecido en IA, Campos fue autor de “Grow Your Business with AI” (2023) y tiene un libro próximamente “Autonomous Minds” programado para su lanzamiento en octubre de 2025. Más allá de sus roles comerciales, contribuye a la investigación sobre seguridad en IA en el Cambridge AI Safety Hub, trabajando para asegurar que los protocolos de seguridad evolucionen junto con los modelos de IA de frontera.

“Estoy emocionado de unirme a una empresa que no solo abraza la innovación, sino que está redefiniendo lo que significa estar en el ecosistema de Automatización Creativa AdTech”, dijo Campos. “La oportunidad en Peach de aprovechar la vanguardia de tecnologías de IA y datos mientras se escala una organización tecnológica de alto rendimiento es exactamente el tipo de desafío que me energiza. El compromiso de Peach con la innovación y la excelencia operativa crea el entorno perfecto para entregar resultados transformadores.”

Campos se unirá al Comité Ejecutivo de Peach y supervisará el equipo de liderazgo tecnológico de la empresa. Está basado en Cambridge, donde vive con su esposa y cuatro hijos.

Sobre Peach 

Peach es una plataforma de creación y gestión de campañas de extremo a extremo que apoya la planificación, creación, validación hasta la activación. Las soluciones de automatización creativa y entrega de Peach ayudan a los mercadólogos a pasar de la idea a la campaña en vivo más rápido que nunca — transformando un proceso a menudo caótico en un flujo de trabajo global inteligente, ayudando a los anunciantes a lanzar campañas de gran impacto que conecten con audiencias en todas partes, más rápido. Desde Ámsterdam hasta Tokio, Santiago a Sídney, Peach ayuda a empresas como Nestlé, Ubisoft, Philips, Hogarth, Sky y Publicis a eliminar el caos del flujo de trabajo y asegurar resultados cada vez.

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Noticias

Mantente a la vanguardia

¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.

18 mar 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 mar 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 feb 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

26 feb 2026

One platform, many realities: How creative automation platforms resolve the global vs. local tension

Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.

Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

11 feb 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

Noticias

Mantente a la vanguardia

¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.

18 mar 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 mar 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 feb 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

26 feb 2026

One platform, many realities: How creative automation platforms resolve the global vs. local tension

Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.

Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

11 feb 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish