介绍桃子开发者API
Doug Conely 介绍了新的 Peach Developer API,该 API 让广告商、创意、制作和媒体机构能够自动化处理广告活动

这篇文章最初发布在Peach网站上。了解更多关于 Peach更名为Cape.io的信息。
Peach的使命是现代化广告生态系统。目前仍然存在太多的手动重新输入活动元数据和媒体计划信息的情况——以及系统之间的文件下载和上传。我们希望解决这个问题。
我们自豪地宣布,从今天起,创建和分发全球视频广告活动变得更容易了。
怎么做到的?
我们很高兴推出Peach Developer API——一款全新的产品,使广告行业能够轻松将内部或第三方软件与Peach平台集成。
与许多平台不同,我们不希望您在我们的应用中花费更多时间,我们希望您花费更少的时间。为什么?因为这意味着您的工作完成得更快——这样您就可以专注于一天中更具创意或战略性的方面。我们希望现代化整个广告生态系统——减少手动工作和错误。Peach Developer API是实现这一目标的关键部分。我们迫不及待想把它交到客户手中,看看能用它创造出什么。
那么Peach Developer API能做些什么?该API版本旨在通过公共链接以编程方式(广告技术人员,这次我们指的是原始的“程序化”而不是其他“程序化”)集成元数据和视频资产,然后对文件进行质量控制并分发给广播公司和平台。
以下是一些可以完成的示例。
自动化广告数据
您的代理机构有内部系统存储您的媒体计划、资产和元数据吗?自动在Peach中创建活动,包含广告元数据和分发到广播公司和其他目的地的信息。
加速资产分发
停止在不同广告平台之间上传和下载文件——使用Peach Developer API,视频资产可以通过公共URL直接导入广告活动。所以如果视频在Dropbox、Google Drive或资产管理系统上,它们可以直接导入,进行质量控制并发送经过处理的版本到目的地——这样可以节省大量时间并避免代价高昂的错误。
分发到40,000多个广播公司、广告平台等
简化视频资产到广播公司和其他目的地的分发。行业内广播公司和其他目的地名称经常不一致,可能会导致问题——使用智能别名,Peach Developer API能够解决这个问题。
开发者:您需要知道的事情
Peach Developer API将首先支持Peach平台“购买方”的自动化和集成:包括创建广告活动、广告和目的地
API围绕常见的REST原则组织,使用标准的HTTP响应代码、身份验证和动词。所有请求都应通过SSL进行。所有请求和响应体,包括错误,都编码为JSON。
初始功能集提供了对基础实体的CRUD功能:文稿、广告、资产和目的地。
我们提供了一组映射端点,允许您为广告主、品牌、目的地和通道使用自定义名称
视频资产可以通过公共URL(例如,通过Dropbox,Google Drive,资产管理系统等)添加到广告活动中
API的数据模拟功能允许您使用预定义的ID集合测试API,这些ID在所有公开的实体之间互联和同步——这减少了与Peach集成所需的时间,并消除了使用测试账户的需求。
丰富的文档涵盖了每个可用端点(详细描述请求和响应),并包括一个Postman集合,提供完整的测试覆盖。
目前API支持分发到我们庞大的“直接目的地”集成范围,覆盖全球的广播公司。目前不包括激活器目的地和需要用户授权的目的地。
开发者可以访问Peach Developer API页面,并按照注册、身份验证和授权的说明,或者联系我们以获取更多信息。
Peach Developer API花了很多年才成功发布。Peach应用程序本身就构建在一个丰富的API层上,它从2016年推出并在内部使用的版本进行迭代。这是一项经过严酷考验的工作。但要成为面向外部的应用还需要更多,因此我要感谢Clinton Van Ry、Bartosz Gosiewski和开发它的整个团队,帮助我们定义工作原理并测试早期内部版本的客户,以及对其创建的可能性感到兴奋的许多人——包括一些Peach校友,如Tadas Tamošauskas、Frank Lakebrink、Tom Walne等。
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保持领先地位
对市场营销和广告的最新动态感到好奇吗? 订阅我们的每月《专业营销者》通讯。

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新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗? 订阅我们的每月《专业营销者》通讯。

2026年3月18日
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

2026年3月16日
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

2026年2月27日
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

2026年2月26日
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Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.
Many global advertisers are chasing the same ideal: scale without losing relevance.
Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.
Everyone is looking for this balance. Very few get it right.

2026年2月11日
EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets
Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

2026年2月4日
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Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗? 订阅我们的每月《专业营销者》通讯。

2026年3月18日
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

2026年3月16日
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

2026年2月27日
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

2026年2月26日
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Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.
Many global advertisers are chasing the same ideal: scale without losing relevance.
Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.
Everyone is looking for this balance. Very few get it right.

2026年2月11日
EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets
Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

2026年2月4日
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。

联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。

联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。
