要融入快节奏的奋斗文化?慢着,先三思而后行。

我们与Cape.io的几位数字领域女性交谈,讨论努力文化以及我们如何学会与它合作而不是对抗。

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这篇文章中,我们的Shelby Akosa、全球增长副总裁Emily Young、英国及爱尔兰创意行业销售总监Lolly Mason、全球合作伙伴负责人以及通讯与公共关系经理Zoë Smits在讨论关于加班文化和工作生活平衡的重要性。

融入加班文化?不,这不是一个舞蹈动作!

2013年,商业高管兼时任Facebook(现为Meta)首席运营官的Sheryl Sandberg撰写了全球畅销书Lean In: Women, Work, and the Will to Lead(向前一步:女性、工作与领导的意愿)。这本书概述了女性在职场上面临的挑战,特别是在科技行业中晋升的困难。书中呈现了案例研究和例子,指出女性往往被忽视、被轻视或不被鼓励去追求她们应得的或自己想要的东西。Sandberg提供的解决方案是“向前一步”——一种心理调整,帮助女性利用她们的力量实现职场上的个人进步。书一出版,便引发了批评,指出这种观点让女性牺牲了她们的工作/生活平衡以换取单一的成功愿景。

十年后,“向前一步”的哲学可以说已经演变成了一种更为苛刻的东西:加班文化。虽然没有明确的定义,但加班文化是一个总称,指长时间工作、总是接受更多任务,以及将工作置于生活的中心;这种文化由那些认为这样做会让他们成功的人推行,但周围的人呢?加班文化现在被称为“过劳文化”——这也不足为奇!

不再是朝九晚五……积极的行动可以来自困难时期。

Shelby补充说:“我们希望打开这个对话——作为女性,我们可能不仅需要在女性问题上投票,目前最紧迫的挑战和机遇是工作-生活家庭平衡。但这不仅仅关乎女性;虽然这是一个数字化女性文章,我在想是否女性更常提出这类话题。不过,这也与男性有关——我们想要更多灵活性和理解,我们正在慢慢实现。

“向前一步和加班文化可能带有这样的潜台词:任何空闲时间都是‘不生产性’的,应该用于帮助提升个人事业。这里的关键在于牺牲工作/生活平衡,因为成功和金钱收益是唯一的目标。我们在疫情后看到文化的极大的积极转变。我相信我们都已经厌烦听到这个话题了,但事实是,近两年的封锁从根本上改变了我们与工作的关系。虽然长时间工作可能依旧存在,通勤却已成为过去;许多人习惯了与家人和进行自己的爱好相处的时光。那无从捉摸的工作/生活平衡发生了转变。”

减少加班,增进理解

2021年,ADP研究所的一项调查发现,在17个国家中,十名员工中便有一人表示在合同小时之外,额外工作20小时。那么,加班文化是否在试图告诉人们,通过长时间和牺牲工作/生活平衡实现的过度工作有价值呢?你可能会问,全身心投入工作有什么不对吗?这无关对错,但这确实关乎雇主和员工之间何时划清界限,这对不同年龄和性别可能会有所不同。所以,无论你是年轻新进行业并想建立你的职业,刚从产假或陪产假归来,还是只是不爱社交不想去酒吧庆祝胜利,我们需要更多的理解。

Lolly评论道:“当然,在职业生涯的早期建立基础并在工作场所留下印记是重要的,但不应以健康和家庭生活为代价,很多人(相信不止我)在过去可能就是这样做的。但同样重要的是,在年龄增长并有家庭或其他生活责任时,要发展和维持自己的职业。当我们优先加班文化时,我们的健康和工作之外的承诺就会受影响——我们要改变这一点。”

这种‘一贯加班的文化’可能会使男性受短。陪产假给予的时间一般是两周。那些超过最低限度的公司也很少有人去申请,原因是男性担心如何因承担看护责任而离开角色会对自己的职业形象造成影响,觉得自己会被视为不如工作投入 不够坚强或不如忠诚。提供显著不同育儿假的公司可以传达这样一种信息,即男性——或非生育父母——不需要或不应如此投入于孩子的前几个月,从而导致一种阻止他们休假或倡导更多育儿假选项的污名。不过,有些组织提供共享育儿假和其他不错的福利政策,所以值得去探索这些选项。

Lolly补充说:“我管理过很多团队——不同性别和年龄群体——在一些过去的公司,曾有同事担心申请与家庭或个人相关的假期,这对男性同事尤其是不友好的。我们都是人类,我们都有工作之外的生活,有些公司在理解这一方面比其他公司做得好。这也与个体感受相关,重要的是公司应该真切展示并支持一种更为灵活的方式,不仅是对那些文化壁垒做下约束,还在创造一个更加灵活、安全的环境。我很高兴地看到这些天公司们在认真对待这个问题,但总体而言,还有更多工作要做。”

灵活的未来工作场所:平衡、包容和无偏见

技术行业传统上是一个男性主导的行业。目前数据显示,在英国的科技工作者中,只有 19%是女性,而整个劳动力中女性的比例是49%。根据Tech Nation的数据,仅有22%的科技总监是女性。这是一个问题,因为意味着大多数科技公司是由男性为男性经营的。

Emily说:“以为随着时间的推移,人们不会对工作侵入个人生活愈加敏感,这有些天真。认为那些年长的、重新回到工作岗位的人,或者有时会早些离开办公室的人无法胜任工作,这同样天真,这也是为什么有些团队在观点上有所偏差的原因。我们都在为长远计,不论高矮胖瘦、年轻年长、创意型还是分析型、内向还是外向——我们都有自己的贡献。是的,我们可以一起努力,但让我们以正确的方式共同努力。”

研究表明,女性在家务和育儿责任方面依然承担更多份额。随着行业的成熟,另一个问题进入了交谈:更年期。我们刚刚看到像Saatchi & Saatchi*标志Roe v. Wade周年纪念日的‘孕男广告’*,以支持女性权利,但我们还有很长的路要走。

Gartner的2021年数字化员工体验调查 表明 43%的受访者认为灵活的工作时间帮助他们实现了更高的生产力,而30%的受访者表示减少或不需通勤使他们更高效。有鉴于此,行业应停止对谁能享受灵活工作福利的限制。每个人都是多面的、在工作之外有自己生活的人,这是雇主永远无法探知的(也不应该探知)。通过给予员工灵活和自由地定义自己的角色,行业可以吸引和留住更多人才,同时提供卓越的成果。与其投入加班文化,我们可以采取更整体的方法来对待工作和生活。

Zoë补充说:“我认为花时间放松、恢复精力,把空闲时间用在自己的爱好和朋友这上是重要的。当我有种更好的心态,这是因为健身、和朋友或家人共度时光,或读书,我感觉能为工作场所带来更多的活力和积极心态。说到职业发展、网络和获取更多创意和职业机会的想法,这些不仅仅发生在工作台上,更多时机是在你的‘空闲’时间里。”

 

本文最初发表于 New Digital Age,阅读 此处

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保持领先地位

对市场营销和广告的最新动态感到好奇吗? 订阅我们的每月《专业营销者》通讯。

2026年3月18日

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新闻

保持领先地位

对市场营销和广告的最新动态感到好奇吗? 订阅我们的每月《专业营销者》通讯。

2026年3月18日

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As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

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As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

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Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

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Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

2026年2月4日

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让我们向您展示 Cape.io 可以做什么。

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© 2025 Cape.io。版权所有

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