HIGHLIGHTS
Challenge
Migros Online wanted to enhance its 'Hits of the Week' initiative by increasing the volume of their video ads production without compromising on quality or brand identity.
If Migros Online were to follow the standard procedure, when they updated the product information in their ads, the learning phase of the algorithms in the various ad platforms would be triggered every time the ads were published. This would create massive delays in getting the campaigns live and compromise the effectiveness of the advertising investment.
Solution
Migros Online partnered with Webrepublic and Cape to revolutionize the way it presented its weekly offers to overcome these challenges. Cape's dynamic video generation capabilities became the core of this collaboration. The videos are constantly updated and published to their environment as soon as the data is updated in the feed.
This means that every ad that Migros Online pushes will always have the correct information, and any changes in the assets will not cause delays in the publishing process. These feed-based solutions also allow Migros Online to seamlessly integrate multiple languages into their promotional content, making the videos accessible to Switzerland's diverse audience.
Results
Migros Online and Webrepublic are now able to render 32 videos weekly for every new “Hits of the Week” with minimal effort. The versatile video formats, including 9x16, 1x1 and 16x9, allowed Migros Online to deploy content across multiple platforms, maximising visibility and impact.
Migros Online can now automatically update video assets and push them to existing ad campaigns in channels like Meta Ads Manager, Google CM360 and YouTube. Swapping the assets can always be done without triggering the learning phase of these platforms’ algorithms, thus ensuring a smooth and efficient publishing process with no delays.
Migros is Switzerland's largest supermarket network, operating both online and in stores. For Migros Online, they needed creative support in producing weekly promotional videos to attract more customers to their online supermarket.
Migros
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