Compliance

Identify creative risk. Validate at scale.

Cape.io helps advertising teams automate ad compliance and creative-specification checks across markets, file types, publishers and ad platforms. Our validation technology helps teams identify potential issues, process hundreds of assets at once and move campaigns forward with greater confidence.

Compliance

Identify creative risk. Validate at scale.

Cape.io helps advertising teams automate ad compliance and creative-specification checks across markets, file types, publishers and ad platforms. Our validation technology helps teams identify potential issues, process hundreds of assets at once and move campaigns forward with greater confidence.

Cape.io compliance check panel with market profiles selected for an ad of a woman in an autumn fieldRun compliance check button in Cape.ioCursor clicking Run compliance check

Don't let manual ad validation slow your campaigns down

Advertising regulations, publisher requirements and technical specifications vary across markets and change over time.

Manually checking every script, image, video and ad variant creates bottlenecks, increases rework and makes it harder to launch campaigns on schedule. Cape.io helps your team bring creative validation into the campaign workflow.

Piggy bank icon
Prevent costly rework

Identify potential compliance risks and technical errors earlier, before they delay production or media delivery.

Piggy bank icon
Prevent costly rework

Identify potential compliance risks and technical errors earlier, before they delay production or media delivery.

Lightning bolt icon
Accelerate creative reviews

Automate repeatable checks across large volumes of assets and reduce reliance on manual review alone.

Lightning bolt icon
Accelerate creative reviews

Automate repeatable checks across large volumes of assets and reduce reliance on manual review alone.

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Protect your brand

Apply relevant market-specific rules and platform requirements consistently, with clear findings for your team to review.

Verified badge icon
Protect your brand

Apply relevant market-specific rules and platform requirements consistently, with clear findings for your team to review.

At every stage

Automated ad compliance, built for modern campaigns

Cape.io validates creative assets against relevant regulatory rules and technical requirements, helping teams identify potential issues across the creative lifecycle.

At every stage

Automated ad compliance, built for modern campaigns

Cape.io validates creative assets against relevant regulatory rules and technical requirements, helping teams identify potential issues across the creative lifecycle.

Integrate validation into your existing workflow

Compliance should work across your creative and media ecosystem, not lock you into a single production tool or delivery pipeline.

Validate assets through the Cape.io platform or integrate the compliance engine with supported ad platforms and delivery systems, bringing checks closer to the point where creative is produced, processed or delivered.

Fashion ad creative of a woman in a tailored suit holding a leather bag in a wheat field
Set as default for future checks option in Cape.ioCursor selecting the default option
Ad creative of a woman in an oversized puffer jacket and sunglassesCompliance status by market (France, Italy, US, UK) and platform (Google Ads, Netflix, Disney+, Meta, TikTok)Cursor over the market and platform results

Check creative across 20+ markets

Support cross-market campaigns with validation across North America, Europe, APAC and LATAM.

Cape.io's global rules engine helps teams assess creative against relevant market requirements, with coverage that can expand as new markets and rule sets are introduced.

AI with decades of expertise

Our engine is trained on 30 years of TV broadcast compliance heritage and a proprietary 3PB archive of 139 million files, to support its validation technology

Our engine is trained on 30 years of TV broadcast compliance heritage and a proprietary 3PB archive of 139 million files, to support its validation technology

Our engine is trained on 30 years of TV broadcast compliance heritage and a proprietary 3PB archive of 139 million files, to support its validation technology

Our engine is trained on 30 years of TV broadcast compliance heritage and a proprietary 3PB archive of 139 million files, to support its validation technology

Built to support better decisions, not replace human sign-off

Automated validation helps teams identify potential risks consistently and earlier in the campaign process. It does not replace legal advice, regulator or publisher approval, or the judgment of your compliance team. Cape.io provides explainable findings and rule references so reviewers can investigate flagged issues, make informed decisions and retain control over final approval.

Scripts

Storyboards

PDFs

Images

Audio

Video

Ad tags

Compliance intelligence beyond generic AI

Generic AI can guess at ad rules. Cape.io doesn't have to. In internal benchmarking, Cape.io has demonstrated 3.8× greater accuracy than general-purpose AI.

General-purpose AI

Cape.io

3.8x more accurate

Get actionable results in minutes

Analyze supported creative assets and surface potential risks in minutes. Cape.io highlights issues within documents, images, audio and video, with explanations and references to relevant rules to help reviewers understand what needs attention and where.

Manual

Days

Cape.io

Minutes

Validate hundreds of assets at once

Check multiple assets and creative variants in a single workflow instead of reviewing every file individually.

Cape.io supports high-volume validation for complex campaigns, helping teams manage creative at scale without adding the same burden to manual review.

Cape.io platform showing a list of video files with the compliance check profile selector open

What can Cape.io validate?

Cape.io helps teams navigate complex and evolving advertising requirements across markets, platforms and regulated industries, identifying potential compliance risks in creative content before campaigns go live. From regulatory disclosures to on-screen text and technical specifications, Cape.io supports consistent reviews while keeping teams informed and in control of final decisions.

What can Cape.io validate?

Cape.io helps teams navigate complex and evolving advertising requirements across markets, platforms and regulated industries, identifying potential compliance risks in creative content before campaigns go live. From regulatory disclosures to on-screen text and technical specifications, Cape.io supports consistent reviews while keeping teams informed and in control of final decisions.

Regulated industries and restricted content

Identify potential issues across a broad range of regulated products, content categories and audiences.

Alcohol, Gambling & Lotteries

Food and beverage (including Less Healthy Food rules)

Financial products, services, and investments

Medicines, medical devices, treatments, and health

Smoking, tobacco products, and electronic cigarettes

Children and vulnerable audiences

Pornography & Nudity

Political and controversial matters

Pharmaceutical regulations

Ad image of a red drink in a glass on a sunlit tableDrink image selected for compliance analysisCompliance results for UK, Google and Meta flagged as at riskPotential alcoholic drink flag raised by Cape.io

Market-specific rules and regulations

Assess creative against relevant requirements for the market, platform and content type. Cape.io helps teams identify potential regulatory issues across different campaign assets and regulated categories.

Creative formatting and technical specifications

Check supported technical and presentation requirements, including superimposed text and disclosures. Depending on the rule set, this may include hold duration, text size, contrast and font characteristics, alongside relevant asset specifications.

Beauty video ad with an on-screen disclaimer about lash inserts and consumer test resultsCape.io finding: 3 compliance risks, including a misleading claim and low supers contrastCape.io AI sparkle icon
Orange, teal and lilac gradient backgroundCar ad frame of an SUV driving at night, flagged under UK BCAP rulesCape.io finding: unsafe driving and no seat belt, with flagged timestamps

Emerging digital regulations

Support reviews of evolving digital requirements, including relevant AI transparency, disclosure and labelling obligations. Where applicable, checks can help identify whether required disclosures or other specified elements appear in the creative.

Interactive demo

FAQs

What is automated ad compliance?

Automated ad compliance uses software to check advertising assets against defined regulatory rules, content requirements and other applicable criteria, helping teams identify potential issues for review.

What types of creative can Cape.io validate?

Depending on the supported workflow and validation scope, Cape.io can assess scripts, storyboards, PDFs, images, audio, video and ad tags against relevant rules or technical specifications.


Can Cape.io check advertising across multiple countries?

Cape.io supports creative validation across 20+ markets, helping teams assess assets against relevant market-specific requirements. Exact coverage depends on the market, content category and applicable rule set.

Does automated ad compliance replace legal review?

 No. Automated validation helps flag potential risks and explain findings, but it does not guarantee regulatory or publisher approval. Human judgment and specialist legal review may still be necessary.


How does automated creative validation reduce campaign delays?

 By checking assets earlier and at scale, teams can identify potential regulatory or technical issues before delivery, reducing avoidable review cycles and rework.

Ready to automate creative compliance and QA?

Join the world's leading brands and publishers to validate campaigns earlier, manage creative across markets and reduce avoidable delays before assets reach a publisher, broadcaster or audience.

Ready to automate creative compliance and QA?

Join the world's leading brands and publishers to validate campaigns earlier, manage creative across markets and reduce avoidable delays before assets reach a publisher, broadcaster or audience.

Ready to automate creative compliance and QA?

Join the world's leading brands and publishers to validate campaigns earlier, manage creative across markets and reduce avoidable delays before assets reach a publisher, broadcaster or audience.

Platform

Cross-channel campaign automation

Discover Cape.io's solutions to simplify, automate, and effortlessly scale your cross-channel campaigns.

Cross-channel campaign automation

Discover Cape.io's solutions to simplify, automate, and effortlessly scale your cross-channel campaigns.

Nov 4, 2026

3 min read
The Creative Burden Index 2026: the creative workload is growing faster than your team

The inaugural Creative Burden Index draws on more than 700,000 creative files produced through the Cape.io platform between September 2022 and August 2026 to understand how the demands placed on creative teams have changed.

Oct 29, 2026

12 min read
Automated ad QA for publishers and streamers: stop broken ads before they go live

Stop broken ads before they go live. See how automated ad QA protects ad quality for broadcasters, streamers and CTV platforms at ingestion.

Oct 27, 2026

2 min read
Michiel Blonk in LBB: Can you trust AI campaign automation?

In a new piece for LBB, Cape.io CMO and co-founder Michiel Blonk asks whether AI campaign automation can be trusted at scale. His answer: only when trust is built in, through compliance checks before launch and a system that learns from every campaign. Read the full article on LBB.

Oct 21, 2026

9 min read
Global TV advertising compliance: how to clear ads across 20+ markets

Global TV advertising compliance requires more than approving one master creative. It requires validating each version against the requirements of the market where it will run.

Oct 20, 2026

5 min read
Sora 2 shutdown: what it means for AI-powered creative when the model goes dark

What happens to your campaigns when the tool underneath them simply disappears?

Oct 19, 2026

2 min read
Compliance: eliminate creative risk across 20+ global markets

We are excited to announce major updates to Cape.io Compliance.

closed caption ITV

Oct 15, 2026

4 min read
Navigating ITV's 2027 closed caption mandate

This is the moment captions go mainstream. Here is everything you need to know about the ITV mandate and how to get your workflow ready before it lands.

Cape.io graphic of a gradient sphere rolling along an orange track

Oct 9, 2026

9 min read
Global CTV advertising at scale: why ad compliance must go beyond the master file

Ad compliance can no longer be treated as a final check on a single master file. It needs to be built into the process of creating, adapting and delivering every ad variant.

Cape.io G2 Fall 2026 High Performer badges for EMEA, Europe and overall

Sep 25, 2026

2 min read
Cape.io named a G2 High Performer in Fall 2026: What clients say

Cape.io was named a High Performer in G2's Fall 2026 reports

Cape.io Reporting Intelligence dashboard showing campaign metrics at a glance

Sep 24, 2026

3 min read
Reporting Intelligence: campaign clarity in one click

We are excited to announce that Reporting Intelligence is officially live in Cape Creative Automation.

Nov 4, 2026

3 min read
The Creative Burden Index 2026: the creative workload is growing faster than your team

The inaugural Creative Burden Index draws on more than 700,000 creative files produced through the Cape.io platform between September 2022 and August 2026 to understand how the demands placed on creative teams have changed.

Oct 29, 2026

12 min read
Automated ad QA for publishers and streamers: stop broken ads before they go live

Stop broken ads before they go live. See how automated ad QA protects ad quality for broadcasters, streamers and CTV platforms at ingestion.

Oct 27, 2026

2 min read
Michiel Blonk in LBB: Can you trust AI campaign automation?

In a new piece for LBB, Cape.io CMO and co-founder Michiel Blonk asks whether AI campaign automation can be trusted at scale. His answer: only when trust is built in, through compliance checks before launch and a system that learns from every campaign. Read the full article on LBB.

Oct 21, 2026

9 min read
Global TV advertising compliance: how to clear ads across 20+ markets

Global TV advertising compliance requires more than approving one master creative. It requires validating each version against the requirements of the market where it will run.

Oct 20, 2026

5 min read
Sora 2 shutdown: what it means for AI-powered creative when the model goes dark

What happens to your campaigns when the tool underneath them simply disappears?

Oct 19, 2026

2 min read
Compliance: eliminate creative risk across 20+ global markets

We are excited to announce major updates to Cape.io Compliance.

closed caption ITV

Oct 15, 2026

4 min read
Navigating ITV's 2027 closed caption mandate

This is the moment captions go mainstream. Here is everything you need to know about the ITV mandate and how to get your workflow ready before it lands.

Cape.io graphic of a gradient sphere rolling along an orange track

Oct 9, 2026

9 min read
Global CTV advertising at scale: why ad compliance must go beyond the master file

Ad compliance can no longer be treated as a final check on a single master file. It needs to be built into the process of creating, adapting and delivering every ad variant.

Cape.io G2 Fall 2026 High Performer badges for EMEA, Europe and overall

Sep 25, 2026

2 min read
Cape.io named a G2 High Performer in Fall 2026: What clients say

Cape.io was named a High Performer in G2's Fall 2026 reports

Cape.io Reporting Intelligence dashboard showing campaign metrics at a glance

Sep 24, 2026

3 min read
Reporting Intelligence: campaign clarity in one click

We are excited to announce that Reporting Intelligence is officially live in Cape Creative Automation.