Advanced TV

Deliver, source, collaborate and format ads.

Relied on by 1000s of advertisers, agencies and broadcasters every day, Cape.io helps you get control of your ad delivery across linear TV, CTV and digital.

Previously Peach Connect

Advanced TV

Deliver, source, collaborate and format ads.

Relied on by 1000s of advertisers, agencies and broadcasters every day, Cape.io helps you get control of your ad delivery across linear TV, CTV and digital.

Previously Peach Connect

Advanced TV

Deliver, source, collaborate and format ads.

Relied on by 1000s of advertisers, agencies and broadcasters every day, Cape.io helps you get control of your ad delivery across linear TV, CTV and digital.

Previously Peach Connect

Ad delivery

Right files. Right format. Right where you need them.

Cape.io gets video and display ads where they need to be in the best possible quality with less hassle than ever.
Destination everywhere

The sky isn't the limit. Get content to media agencies, broadcasters, social, BVoD and online securely around the world, through one platform. Integrated with 18,000+ broadcasters and platforms.

Destination everywhere

The sky isn't the limit. Get content to media agencies, broadcasters, social, BVoD and online securely around the world, through one platform. Integrated with 18,000+ broadcasters and platforms.

No more hunt the specs.

No more hunt the specs. We maintain a database of media owner and platform video file specs for you and create the files for you — so say goodbye to content rejections.

Ad platform automatic upload

Just authorize and push your assets directly to a library or account on YouTube, Amazon Advertising and Google Campaign Manager. Many more integrations to follow.

Live status of assets

View the status of your files as they go through uploading, QCing, being sent to destinations and more.

Audit trail

Don’t just hope your assets land safely: make sure you know exactly where they are. Cape.io keeps track of which broadcasters, publishers and media owners have your ads.

Prioritize immediate delivery

In a rush? Get your assets distributed immediately to broadcasters, platforms and publishers around the world.

Supports every aspect ratio and screen

From TV to DOOH, Facebook to Google Campaign Manager in any aspect ratio including 1:1, 2:3, 16:9, 9:16 and 4:5.

Update and re-use assets

Last minute campaign changes? Need to play out an ad used last year? Cape.io makes it easy.

Source & activate

Everything in the right place

Get ready to go live by getting everything you need from colleagues, media, creative and Ad Ops

Source & activate

Everything in the right place

Get ready to go live by getting everything you need from colleagues, media, creative and Ad Ops

Source & activate

Everything in the right place

Get ready to go live by getting everything you need from colleagues, media, creative and Ad Ops

Request assets

Ask colleagues and agencies for the assets needed by name, duration, aspect ratio and platform to ensure that what is uploaded is exactly what you need.

Automatically push files to ad platforms

Just authorize and push your assets directly to a library or account on YouTube, Google Campaign Manager or others to follow.

Direct to media owners and more

Make ads directly available to agencies, media owners, publishers and broadcasters.

Source & download

Download video and display assets, all named and organised by platform, ready to activate on ad platforms and publishers.

Source & download

Download video and display assets, all named and organised by platform, ready to activate on ad platforms and publishers.

Collaborate

Work with individuals and teams

Need to work with creative teams, production, planners or ad ops? Save everyones time and cut the complexity: manage it all with Cape.io.

Easily add new collaborators

Add people just with their email address, whether they are new users or already in the system.

Designed & built for security

Make sure only the right people and teams have access to the data and assets they need.

Flexible roles

Invite the right people to do the right job: create campaigns, request assets, download and activate, view, approve or upload.

Collaborate

Work with individuals and teams

Need to work with creative teams, production, planners or ad ops? Save everyones time and cut the complexity: manage it all with Cape.io.

Easily add new collaborators

Add people just with their email address, whether they are new users or already in the system.

Designed & built for security

Make sure only the right people and teams have access to the data and assets they need.

Flexible roles

Invite the right people to do the right job: create campaigns, request assets, download and activate, view, approve or upload.

Collaborate

Work with individuals and teams

Need to work with creative teams, production, planners or ad ops? Save everyones time and cut the complexity: manage it all with Cape.io.

Easily add new collaborators

Add people just with their email address, whether they are new users or already in the system.

Designed & built for security

Make sure only the right people and teams have access to the data and assets they need.

Flexible roles

Invite the right people to do the right job: create campaigns, request assets, download and activate, view, approve or upload.

Insights & reporting

Be sure that what you're creating is used. Get transparency of your supply chain, valuable insights and data.

Quality checking

No more formatting errors. Cape.io makes sure everything is right for where it needs to go by checking aspect ratio, resolution, duration, regional legal rules and more.

Quality checking

No more formatting errors. Cape.io makes sure everything is right for where it needs to go by checking aspect ratio, resolution, duration, regional legal rules and more.

Marketing teams trust Cape.io

Cape.io doesnt just save time, it helps you go live easier, learn faster, and win bigger.

  • Finally!

    As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

    Gary Szabo

    Founder

    Ubisoft

    Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

    Bailey Gutierrez

    Director, Global Brand Operations

  • KLM

    Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

    Joep Coopmans

    Head of Concept and Campaign Marketing

    PHD Italy

    Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

    Francesco Laouiti

    Senior Digital Performance Manager

    Paramount Pictures

    Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

    Melanie Knox

    Executive Director

    Unilever

    Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.

    Digital marketing team
    Amplifon

    Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.

    Digital marketing team
    Ubisoft

    Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

    Katherine Bamford

    Senior Manager, Global Brand Creative Operations

    Ubisoft

    I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

    Katherine Bamford

    Senior Manager, Global Brand Creative Operations

    Basic-Fit

    Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

    Erica van Vonderen - Hahn

    Marketing & E-commerce Director

    KNVB

    Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

    Maarten de Backer

    Project Lead

    Wehkamp

    Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

    Leontien Boere

    Digital Marketeer

    HEMA

    This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

    Leontien Boere

    Channel Marketeer

    Proximus

    We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

    Bram de Lausnay

    Marketing Automation and Innovation Manager

    JustEatTakeaway.com

    We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

    Yannick Kant

    Global Lead

    Basic-Fit

    We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

    Roddy van der Maat

    Lead Content Marketing

    Ubisoft

    We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

    Kadee Escobedo

    Global Brand Project Manager

    Virgin Media

    We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

    TJ Carroll

    Digital Lead, Virgin Media Television

    Philips Global

    We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

    Edwin Driehuijs

    Product Owner Audience Activation

    The PPC

    We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

    Ben Nicholls

    CEO

    New York Pizza

    With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

    Robert de Zeeuw
    FCB Inferno

    ‘Superb service and friendly customer service.’

    Cairo Silva

    Head of Business Affairs

Marketing teams trust Cape.io

Cape.io doesnt just save time, it helps you go live easier, learn faster, and win bigger.

  • Finally!

    As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

    Gary Szabo

    Founder

    Ubisoft

    Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

    Bailey Gutierrez

    Director, Global Brand Operations

  • KLM

    Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

    Joep Coopmans

    Head of Concept and Campaign Marketing

    PHD Italy

    Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

    Francesco Laouiti

    Senior Digital Performance Manager

    Paramount Pictures

    Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

    Melanie Knox

    Executive Director

    Unilever

    Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.

    Digital marketing team
    Amplifon

    Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.

    Digital marketing team
    Ubisoft

    Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

    Katherine Bamford

    Senior Manager, Global Brand Creative Operations

    Ubisoft

    I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

    Katherine Bamford

    Senior Manager, Global Brand Creative Operations

    Basic-Fit

    Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

    Erica van Vonderen - Hahn

    Marketing & E-commerce Director

    KNVB

    Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

    Maarten de Backer

    Project Lead

    Wehkamp

    Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

    Leontien Boere

    Digital Marketeer

    HEMA

    This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

    Leontien Boere

    Channel Marketeer

    Proximus

    We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

    Bram de Lausnay

    Marketing Automation and Innovation Manager

    JustEatTakeaway.com

    We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

    Yannick Kant

    Global Lead

    Basic-Fit

    We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

    Roddy van der Maat

    Lead Content Marketing

    Ubisoft

    We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

    Kadee Escobedo

    Global Brand Project Manager

    Virgin Media

    We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

    TJ Carroll

    Digital Lead, Virgin Media Television

    Philips Global

    We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

    Edwin Driehuijs

    Product Owner Audience Activation

    The PPC

    We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

    Ben Nicholls

    CEO

    New York Pizza

    With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

    Robert de Zeeuw
    FCB Inferno

    ‘Superb service and friendly customer service.’

    Cairo Silva

    Head of Business Affairs

Marketing teams trust Cape.io

Cape.io doesnt just save time, it helps you go live easier, learn faster, and win bigger.

  • Finally!

    As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

    Gary Szabo

    Founder

    Ubisoft

    Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

    Bailey Gutierrez

    Director, Global Brand Operations

  • KLM

    Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

    Joep Coopmans

    Head of Concept and Campaign Marketing

    PHD Italy

    Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

    Francesco Laouiti

    Senior Digital Performance Manager

    Paramount Pictures

    Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

    Melanie Knox

    Executive Director

    Unilever

    Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.

    Digital marketing team
    Amplifon

    Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.

    Digital marketing team
    Ubisoft

    Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

    Katherine Bamford

    Senior Manager, Global Brand Creative Operations

    Ubisoft

    I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

    Katherine Bamford

    Senior Manager, Global Brand Creative Operations

    Basic-Fit

    Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

    Erica van Vonderen - Hahn

    Marketing & E-commerce Director

    KNVB

    Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

    Maarten de Backer

    Project Lead

    Wehkamp

    Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

    Leontien Boere

    Digital Marketeer

    HEMA

    This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

    Leontien Boere

    Channel Marketeer

    Proximus

    We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

    Bram de Lausnay

    Marketing Automation and Innovation Manager

    JustEatTakeaway.com

    We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

    Yannick Kant

    Global Lead

    Basic-Fit

    We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

    Roddy van der Maat

    Lead Content Marketing

    Ubisoft

    We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

    Kadee Escobedo

    Global Brand Project Manager

    Virgin Media

    We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

    TJ Carroll

    Digital Lead, Virgin Media Television

    Philips Global

    We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

    Edwin Driehuijs

    Product Owner Audience Activation

    The PPC

    We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

    Ben Nicholls

    CEO

    New York Pizza

    With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

    Robert de Zeeuw
    FCB Inferno

    ‘Superb service and friendly customer service.’

    Cairo Silva

    Head of Business Affairs

News

Stay ahead of the curve

Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.

Jun 2, 2026

The new reality: Football marketing without FIFA rights

The 2026 World Cup is shaping up to be one of the biggest advertising moments of the decade. But for brands hoping to ride the wave of football fever, the line between “inspired by football” and “infringing on FIFA rights” has never been thinner. From unofficial sponsor campaigns to alcohol and gambling promotions, regulators and rights holders are watching closely. Here’s what marketers need to know before launching a football-themed campaign this summer.

May 26, 2026

How enterprises are actually adopting agentic AI

The shift to agentic AI isn't happening the way most vendors describe it. There's no cliff where enterprises suddenly ditch their AI wrappers and commit to full agent orchestration. Instead, they're moving through layers, testing frameworks with one team, keeping production systems stable on another.

May 26, 2026

Real-time ads in a regulated world

Understanding the real challenges of gambling & sports betting advertising in the US

May 8, 2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 500 channels and 155 million voters. Here's how we do it.

Apr 23, 2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised. The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

Mar 30, 2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

Mar 18, 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

Mar 16, 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

Feb 27, 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences. The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships. The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Feb 26, 2026

One platform, many realities: How creative automation platforms resolve the global vs. local tension

Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance. Many global advertisers are chasing the same ideal: scale without losing relevance. Consistency without uniformity. Efficiency without bureaucracy. It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing. The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place. Everyone is looking for this balance. Very few get it right.

News

Stay ahead of the curve

Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.

Jun 2, 2026

The new reality: Football marketing without FIFA rights

The 2026 World Cup is shaping up to be one of the biggest advertising moments of the decade. But for brands hoping to ride the wave of football fever, the line between “inspired by football” and “infringing on FIFA rights” has never been thinner. From unofficial sponsor campaigns to alcohol and gambling promotions, regulators and rights holders are watching closely. Here’s what marketers need to know before launching a football-themed campaign this summer.

May 26, 2026

How enterprises are actually adopting agentic AI

The shift to agentic AI isn't happening the way most vendors describe it. There's no cliff where enterprises suddenly ditch their AI wrappers and commit to full agent orchestration. Instead, they're moving through layers, testing frameworks with one team, keeping production systems stable on another.

May 26, 2026

Real-time ads in a regulated world

Understanding the real challenges of gambling & sports betting advertising in the US

May 8, 2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 500 channels and 155 million voters. Here's how we do it.

Apr 23, 2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised. The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

Mar 30, 2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

Mar 18, 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

Mar 16, 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

Feb 27, 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences. The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships. The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Feb 26, 2026

One platform, many realities: How creative automation platforms resolve the global vs. local tension

Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance. Many global advertisers are chasing the same ideal: scale without losing relevance. Consistency without uniformity. Efficiency without bureaucracy. It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing. The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place. Everyone is looking for this balance. Very few get it right.

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Jun 2, 2026

The new reality: Football marketing without FIFA rights

The 2026 World Cup is shaping up to be one of the biggest advertising moments of the decade. But for brands hoping to ride the wave of football fever, the line between “inspired by football” and “infringing on FIFA rights” has never been thinner. From unofficial sponsor campaigns to alcohol and gambling promotions, regulators and rights holders are watching closely. Here’s what marketers need to know before launching a football-themed campaign this summer.

May 26, 2026

How enterprises are actually adopting agentic AI

The shift to agentic AI isn't happening the way most vendors describe it. There's no cliff where enterprises suddenly ditch their AI wrappers and commit to full agent orchestration. Instead, they're moving through layers, testing frameworks with one team, keeping production systems stable on another.

May 26, 2026

Real-time ads in a regulated world

Understanding the real challenges of gambling & sports betting advertising in the US

May 8, 2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 500 channels and 155 million voters. Here's how we do it.

Apr 23, 2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised. The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

Mar 30, 2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

Mar 18, 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

Mar 16, 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

Feb 27, 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences. The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships. The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Feb 26, 2026

One platform, many realities: How creative automation platforms resolve the global vs. local tension

Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance. Many global advertisers are chasing the same ideal: scale without losing relevance. Consistency without uniformity. Efficiency without bureaucracy. It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing. The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place. Everyone is looking for this balance. Very few get it right.

Get in touch

Let us show you what Cape.io can do.

Intelligent Campaign Automation

Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you dont need to rip and replace.

Copyright © 2026 Cape.io all rights reserved

English

Get in touch

Let us show you what Cape.io can do.

Intelligent Campaign Automation

Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you dont need to rip and replace.

Copyright © 2026 Cape.io all rights reserved

English

Get in touch

Let us show you what Cape.io can do.

Intelligent Campaign Automation

Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you dont need to rip and replace.

Copyright © 2026 Cape.io all rights reserved

English