Ad delivery

Right files. Right format. Right where you need them.

Cape.io gets video and display ads where they need to be in the best possible quality — with less hassle than ever.
Location pin icon representing ad delivery markets
Destination everywhere

The sky isn't the limit. Get content to media agencies, broadcasters, social, BVoD and online securely around the world, through one platform. Integrated with 18,000+ broadcasters and platforms.

Location pin icon representing ad delivery markets
Destination everywhere

The sky isn't the limit. Get content to media agencies, broadcasters, social, BVoD and online securely around the world, through one platform. Integrated with 18,000+ broadcasters and platforms.

Document icon representing ad specifications
No more hunt the specs.

No more hunt the specs. We maintain a database of media owner and platform video file specs for you and create the files for you — so say goodbye to content rejections.

Ad platform automatic upload

Just authorize and push your assets directly to a library or account on YouTube, Amazon Advertising and Google Campaign Manager. Many more integrations to follow.

Live status of assets

View the status of your files as they go through uploading, QCing, being sent to destinations and more.

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Audit trail

Don’t just hope your assets land safely: make sure you know exactly where they are. Cape.io keeps track of which broadcasters, publishers and media owners have your ads.

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Prioritize immediate delivery

In a rush? Get your assets distributed immediately to broadcasters, platforms and publishers around the world.

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Supports every aspect ratio and screen

From TV to DOOH, Facebook to Google Campaign Manager in any aspect ratio including 1:1, 2:3, 16:9, 9:16 and 4:5.

Stopwatch icon representing faster campaign turnaround
Update and re-use assets

Last minute campaign changes? Need to play out an ad used last year? Cape.io makes it easy.

Source & activate

Everything in the right place

Get ready to go live by getting everything you need from colleagues, media, creative and Ad Ops

Source & activate

Everything in the right place

Get ready to go live by getting everything you need from colleagues, media, creative and Ad Ops

Request assets

Ask colleagues and agencies for the assets needed by name, duration, aspect ratio and platform to ensure that what is uploaded is exactly what you need.

Duotone fashion creative with collaborators commenting on a summer campaign

Automatically push files to ad platforms

Just authorize and push your assets directly to a library or account on YouTube, Google Campaign Manager or others to follow.

Connecting YouTube, Meta and Google Campaign Manager accounts to Cape.io

Direct to media owners and more

Make ads directly available to agencies, media owners, publishers and broadcasters.

Cape.io destination picker with 34 channels selected for one campaign

Source & download

Download video and display assets, all named and organised by platform, ready to activate on ad platforms and publishers.

Cape.io campaign view listing ad files delivered to YouTube and Meta

Source & download

Download video and display assets, all named and organised by platform, ready to activate on ad platforms and publishers.

Collaborate

Work with individuals and teams

Need to work with creative teams, production, planners or ad ops? Save everyone’s time and cut the complexity: manage it all with Cape.io.

Easily add new collaborators

Add people just with their email address, whether they are new users or already in the system.

Designed & built for security

Make sure only the right people and teams have access to the data and assets they need.

Flexible roles

Invite the right people to do the right job: create campaigns, request assets, download and activate, view, approve or upload.

Cape.io approval flow with collaborators notified and a confirm button

Collaborate

Work with individuals and teams

Need to work with creative teams, production, planners or ad ops? Save everyone’s time and cut the complexity: manage it all with Cape.io.

Easily add new collaborators

Add people just with their email address, whether they are new users or already in the system.

Designed & built for security

Make sure only the right people and teams have access to the data and assets they need.

Flexible roles

Invite the right people to do the right job: create campaigns, request assets, download and activate, view, approve or upload.

Cape.io approval flow with collaborators notified and a confirm button

Collaborate

Work with individuals and teams

Need to work with creative teams, production, planners or ad ops? Save everyone’s time and cut the complexity: manage it all with Cape.io.

Easily add new collaborators

Add people just with their email address, whether they are new users or already in the system.

Designed & built for security

Make sure only the right people and teams have access to the data and assets they need.

Flexible roles

Invite the right people to do the right job: create campaigns, request assets, download and activate, view, approve or upload.

Cape.io approval flow with collaborators notified and a confirm button
Chart with a magnifying glass representing campaign analysis
Insights & reporting

Be sure that what you're creating is used. Get transparency of your supply chain, valuable insights and data.

Checklist icon representing approved ad deliveries
Quality checking

No more formatting errors. Cape.io makes sure everything is right for where it needs to go by checking aspect ratio, resolution, duration, regional legal rules and more.

Checklist icon representing approved ad deliveries
Quality checking

No more formatting errors. Cape.io makes sure everything is right for where it needs to go by checking aspect ratio, resolution, duration, regional legal rules and more.

FAQs

What is CTV advertising?

Connected TV (CTV) advertising refers to digital video advertising delivered via internet-connected televisions, smart TVs, streaming devices (e.g., Roku, Apple TV), and OTT streaming applications, combining the big-screen impact of traditional television with digital targeting and measurement.

Cape.io helps brands validate and deliver CTV creative alongside linear TV.

What is the difference between CTV and linear TV advertising?

Linear TV delivers broadcast signals to mass audiences simultaneously according to a scheduled programming grid over cable, satellite, or terrestrial networks.

CTV delivers digitized video streams to targeted individual households via internet protocols.

While linear TV relies on traditional broadcast clearance and spot delivery, CTV utilizes programmatic ad insertion, VAST tags, and digital audience targeting.

Cape.io supports both workflows in one platform.


How can brands manage CTV and TV advertising in one workflow?

Brands manage linear TV and CTV in one converged workflow by leveraging platforms rooted in TV broadcast heritage (linear + IPTV), such as Cape.io.

Cape.io bridges linear and digital streaming silos, allowing media teams to format, validate, clear, and deliver video creative across traditional TV networks and streaming OTT platforms from a unified workspace.

How can advertisers automate CTV ad delivery?

Advertisers automate CTV delivery by connecting creative video vaults directly to premium streaming publishers and ad servers via automated VAST tag generation and direct profile routing.

Cape.io automates transcoding, audio normalization (CALM Act compliance), and tag creation, sending validated CTV assets directly to target destinations.


How do you ensure CTV ads meet technical specifications?

Ensuring CTV spec compliance requires automated pre-flight testing of video codecs, audio loudness levels (LKFS/LUFS), frame rates, bitrates, duration exactness, and VAST XML tag validity.

Cape.io automatically validates video files against the specific technical intake guidelines of over 30+ CTV/OTT networks and 300+ broadcasters.

Marketing teams trust Cape.io

Cape.io doesn’t just save time, it helps you go live easier, learn faster, and win bigger.

Marketing teams trust Cape.io

Cape.io doesn’t just save time, it helps you go live easier, learn faster, and win bigger.

Marketing teams trust Cape.io

Cape.io doesn’t just save time, it helps you go live easier, learn faster, and win bigger.

Platform

Cross-channel campaign automation

Discover Cape.io’s solutions to streamline, automate, and scale your cross‑channel campaigns with ease.

Cross-channel campaign automation

Discover Cape.io’s solutions to streamline, automate, and scale your cross‑channel campaigns with ease.

Oct 21, 2026

Global TV advertising compliance: how to clear ads across 20+ markets

Global TV advertising compliance requires more than approving one master creative. It requires validating each version against the requirements of the market where it will run.

Oct 20, 2026

Sora 2 shutdown: what it means for AI-powered creative when the model goes dark

What happens to your campaigns when the tool underneath them simply disappears?

Oct 19, 2026

Compliance: eliminate creative risk across 20+ global markets

We are excited to announce major updates to Cape.io Compliance.

closed caption ITV

Oct 15, 2026

Navigating ITV's 2027 closed caption mandate

This is the moment captions go mainstream. Here is everything you need to know about the ITV mandate and how to get your workflow ready before it lands.

Cape.io graphic of a gradient sphere rolling along an orange track

Oct 9, 2026

Global CTV advertising at scale: why ad compliance must go beyond the master file

Ad compliance can no longer be treated as a final check on a single master file. It needs to be built into the process of creating, adapting and delivering every ad variant.

Cape.io G2 Fall 2026 High Performer badges for EMEA, Europe and overall

Sep 25, 2026

Cape.io named a G2 High Performer in Fall 2026: What clients say

Cape.io was named a High Performer in G2's Fall 2026 reports

Cape.io Reporting Intelligence dashboard showing campaign metrics at a glance

Sep 24, 2026

Reporting Intelligence: campaign clarity in one click

We are excited to announce that Reporting Intelligence is officially live in Cape Creative Automation.

Sep 23, 2026

Creative is the new targeting: Solving signal loss with adtech

The collapse of targeting data forced the real performance lever to the surface: creative quality.

Glowing fairy lights on cream with the headline Don't leave Christmas compliance until Christmas Eve

Sep 8, 2026

Christmas advertising around the world: 7 compliance rules you need to know

Christmas may be a global commercial moment, but there is no such thing as a one-size-fits-all Christmas campaign.

Creative automation platform interface generating speaker ad variants in story, landscape and billboard formats

Aug 31, 2026

Best creative automation platforms in 2026 (and who each one is actually for)

Every vendor in this space will tell you they're the best. None of them can all be right.

Oct 21, 2026

Global TV advertising compliance: how to clear ads across 20+ markets

Global TV advertising compliance requires more than approving one master creative. It requires validating each version against the requirements of the market where it will run.

Oct 20, 2026

Sora 2 shutdown: what it means for AI-powered creative when the model goes dark

What happens to your campaigns when the tool underneath them simply disappears?

Oct 19, 2026

Compliance: eliminate creative risk across 20+ global markets

We are excited to announce major updates to Cape.io Compliance.

closed caption ITV

Oct 15, 2026

Navigating ITV's 2027 closed caption mandate

This is the moment captions go mainstream. Here is everything you need to know about the ITV mandate and how to get your workflow ready before it lands.

Cape.io graphic of a gradient sphere rolling along an orange track

Oct 9, 2026

Global CTV advertising at scale: why ad compliance must go beyond the master file

Ad compliance can no longer be treated as a final check on a single master file. It needs to be built into the process of creating, adapting and delivering every ad variant.

Cape.io G2 Fall 2026 High Performer badges for EMEA, Europe and overall

Sep 25, 2026

Cape.io named a G2 High Performer in Fall 2026: What clients say

Cape.io was named a High Performer in G2's Fall 2026 reports

Cape.io Reporting Intelligence dashboard showing campaign metrics at a glance

Sep 24, 2026

Reporting Intelligence: campaign clarity in one click

We are excited to announce that Reporting Intelligence is officially live in Cape Creative Automation.

Sep 23, 2026

Creative is the new targeting: Solving signal loss with adtech

The collapse of targeting data forced the real performance lever to the surface: creative quality.

Glowing fairy lights on cream with the headline Don't leave Christmas compliance until Christmas Eve

Sep 8, 2026

Christmas advertising around the world: 7 compliance rules you need to know

Christmas may be a global commercial moment, but there is no such thing as a one-size-fits-all Christmas campaign.

Creative automation platform interface generating speaker ad variants in story, landscape and billboard formats

Aug 31, 2026

Best creative automation platforms in 2026 (and who each one is actually for)

Every vendor in this space will tell you they're the best. None of them can all be right.