Vodafone Ziggo
success story
Executive summary
VodafoneZiggo, one of the Netherlands' leading providers of telecommunications and internet services, was locked into a slow, agency-dependent campaign production cycle, planning banner creation 6 to 8 weeks in advance, with limited ability to react quickly or test effectively. By implementing Cape.io's creative automation, VodafoneZiggo brought campaign production fully in-house, enabling real-time adjustments to HTML5 ads, instant A/B testing, and rapid deployment across Facebook, LinkedIn, Pinterest, Snapchat, and CM360, all while maintaining strict brand compliance through templated workflows.
Challenge
Vodafone Ziggo, a leader in telecommunications and internet services globally, leverages Cape Creative Automation to enhance their performance campaigns.
This strategic shift has streamlined their campaign processes, enabling quicker adaptations and greater efficiency.
VodafoneZiggo faced several challenges in managing their campaigns. The main issue was the need to plan banner creation with agencies 6-8 weeks in advance, often resulting in long lead times. VodafoneZiggo required more in-house control to increase flexibility and responsiveness, and make A/B testing easier.
As they often want to make last-minute changes or add additional banner sets, they turned to Cape Creative Automation to simplify and speed up these processes.
Solution
Enabling multi-platform campaign execution through templated creative automation.
With Cape Creative Automation, VodafoneZiggo now executes HTML5, social (static and video), affiliate, and discovery campaigns across platforms like Facebook, LinkedIn, Pinterest, and Snapchat. Utilising the templated approach ensures adherence to VodafoneZiggo's strict brand guidelines, maintaining consistency and compliance across all campaigns.
Their feed-supported setup allows for seamless integration of product data into ads, enabling rapid customization and A/B testing functionalities.
Results
The implementation of Cape Creative Automation has revolutionized VodafoneZiggo's campaign efficiency.
They can now make real-time adjustments in HTML5 ads, add new formats or channels, and conduct A/B tests with ease. By automating publishing to platforms like CM360 and expanding to other platforms soon, VodafoneZiggo has significantly reduced time-to-market.
This streamlined process not only enhances performance campaigns but also sets the stage for scalability and consistency across all campaign types.
Vodafone Ziggo
Telco
Headquarters
Amsterdam, Netherlands
Company Size
Enterprise
Teams involved
In-house brand teams
Ad Ops teams
Creative Agencies
